Minimal call duration: 65 sec after IVR

Call limits: 25 daily

Call hours: Monday - Friday 12am - 11:59pm EST

Call approval/refusal time (hold period): 7 days

GEO: https://docs.google.com/spreadsheets/d/1dVF6GWe9exacCarVWb8WHauNcjDf7eWxg-9YOIb3k50/edit#gid=0

Definition of a qualified call: all leads should be in need of new services.
Pests that can be sent to sales: 
- Ants - Fire ants, Carpenter ants, Pharaoh Ants, Odorous House ants, Argentine ants, Crazy ants, Acrobat ants
- Asian Beetles/Lady Bugs
- Boxelder Bugs
- Carpet beetles
- Centipedes
- Clothes Moths
- Earwigs
- Elm Leaf beetles
- Fleas
- House Crickets
- Mosquitoes 
- Millipedes
- Pantry Pest - Cigarette beetles, Drug Store Beetles, Indian Meal moths, Rice Weevils, Sawtoothed Grain Beetles, Flour Beetles
- Pill Bugs (Rollie Pollies), Sow bugs
- Roaches – American, Oriental, Smokey Brown, German, Brown Banded
- Scorpions
- Springtails
- Spiders
- Silverfish
- Stink Bugs
- Ticks  

Requires an inspection: 
- Bed Bugs
- Bees
- Honey, Carpenter, Bumble
- Ground beetles
- Noises in the attic, or in the walls
- Powder Post beetles
- Rodents - Mice, Rats, Voles
- Termites - Drywood, Formosan, Subterranean, Dampwood
- Wasps - Paper wasp, Yellow Jackets, Hornets, Cicada Killers, Mud Daubers
- Wildlife - bats, skunks, squirrels, opossums, raccoons, armadillos, moles, gopher and groundhogs. Not alligators or snakes.
- Birds nesting is an Exclusion lead.
- Wood decay fungi

Definition of a non-qualified call: calls from current customers or calls about existing accounts. 

Treatment is not provided for:
- Bagworms
- Bat Bugs
- Cats
- Chipmunks, squirrels, woodchucks
- Crane fly -Drain flies
- Grasshoppers
- Fruit Flies
- Gnats
- June bugs (beetles)
- Lawn pests - aphids, snails, grubs, slugs, chiggers, or chinch bugs
- Lice
- Lizards
- Maggots
- Mites of any kind
- Scabies
- Snakes
- Worms
- Raccoons

Restrictions:
Non-Brand Search
No brand bidding allowed (includes any variation of ‘terminix’ and ‘terminex’)
Negative keyword list should include “terminix” and “terminex” on Exact, Phrase and Modified Broad match types
No dynamic keyword insertion (DKI) allowed in ad copy
No incentivized traffic; no Craigslist
No Facebook Marketplace, no GMB

Allowed types of traffic: Google Ads

All creatives must be submitted for approval prior to launch

MarketCall