Name: Nielsen More Android Mobile APK CPI - India

Channel: Mobile App

Operating System: Android

Incentive: Non-Incent

Conversion Type: Mobile CPI

Vertical: Lead Gen India

Category: Survey


Description: Nielsen More Panel App Is Research Based App, It Tracks The Behavior Of Your Usage in Your Mobile Like usage Of Different Apps for Particular Time Period Of Day For That They Gives Reward Points For Your Activity. Reward Points For Your Activity.

Conversion Flow:
* User clicks on the tracking URL
* User fills in personal details
* User verifies OTP
* User fills in a survey
* Registration postback is triggered
* User clicks/long press the android icon to download the app
* Install postback is triggered (Payable event)* Payment eligibility is strictly based on the agreed KPIs.

Tracking Information:
Frequency - Realtime
Report Frequency: Thrice a week
Attribution Platform: Offer18
Attribution Window: 7 days
Device & version list: Only Android (All Versions)
Link Type: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Payout: INR 24.5 per install w.e.f 1st Nov 2025, Rest of the payout for retention and other terms would remain same.
Payout: 10 days retention - INR 175

Detailed KPI:
1. Age targeting: 15 to 44 years, Male & Female
2. User has to register with mobile number and verify their number with OTP and update the Pin residency pin-code after verifying the mobile number there is short form to be filled with users interest along with the things that they own at their home users have to fill this carefully as there is quality check question in the form to remove fraud leads from the panel. 
3. After filling the form the user will receive the APK file to their mobile number which has to installed by the user and login with registered mobile number and password.
4. Benefits for users for installing the app:
* Users will receive instant 250 points for after installing app.
* Users will be credited with 50 point every day for retaining the app in their mobile.
* Once the users reaches a threshold of 1100 points they can them for 100 INR Amazon vouchers or directly transfer the cash to their bank account using the UPI id.
* After redeeming the points it take minimum 4 days to get credited to the users bank account.
5. Geo Targeting: PFB the mentioned geos, Also please click here for your reference as well
North: Delhi (open for age 15-44 years, M/F, NCCS A,B,C, metro cities)     : UP, Uttarakhand, Rajasthan - closed     : Chandigarh, Punjab, Haryana, HP, Jammu (open for age 15-44 years, M/F, NCCS A,B,C, Mini metro, Tier 1&2 cities)West: Madhya Pradesh - Closed     : Gujrat (open for age 15-44 years, M/F, NCCS A,B,C, Metro, Mini Metro & Tier 2 cities)      : Maharashtra, Goa, Dadra & Nagar Haveli, Daman & Diu ( open for age 15-44 years, M/F, NCCS A,B,C, Metro, Mini Metro & Tier 1,2 cities)East: Fully Closed​South: Andhra Pradesh, Telangana (open for age 15-44 years, M/F, NCCS A,B,C Mini Metro, Metro & Tier 1 & 2 cities)     : Kerala (open for age 15-44 years, M/F, NCCS A,B,C, Mini Metro & Tier 2 cities)      : Tamil Nadu (open for age 15-44 years, M/F, NCCS A,B,C, Mini Metro, Metro & Tier 1 & 2 cities)      : Karnataka (open for age 15-44 years, M/F, NCCS A,B,C, Mini Metro, Metro & Tier 1 cities)6. Targeting is open for PAN India. Please note Installs from Only allowed Geos will be considered for validation and installs from non-allowed Geos will not be considered for validation.

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