Name: Spinny.com Used Car CPL - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPL

Vertical: Lead Gen

Category: Auto

Description: Spinny is a new age used car end-to-end platform in India
Conversion Flow:
* User clicks on the tracking URL.
* User fills in the car details.
* User fills in personal details.
* User verifies the code send on mobile
* User Select the Date & Time.
* Tracked on client CRM & report will be imported in every 24 hours
* Payment will be made only for conversions meeting KPI.

Tracking Information:
Frequency - Offline
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: OTP Mobile
Report Frequency: Weekly
Validation Period: 30 days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Not Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Lead ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Payout Slab: Below slab wise w.e.f 1st Oct 2025

KPI Grid: KPI < 3% → Payout on Procurement Only
Formula: Payout = Procurement Amount × (KPI × 10 + 10%)

KPI Grid:
KPI ≥ 3% → Payout on Evaluation or Procurement (whichever happens first)
E2P-based payout grid applies in both cases
Ensures motivation at every stage of the funnel

Detailed KPI:
1. High Intent and High Quality Leads for Inspection and Procurements
2. Relevant audiences for used car supply system for Assured and Luxury cars
3. Campaign is on First Click Attribution in a single session
4. Only Unique users will be validated
5. Fake leads is not payable.
6.  App traffic is not payable
7.  Geo Targeting: Mumbai, Pune, Kolkata, Chennai, Hyderabad, Bangalore, Delhi NCR, Ahmedabad, Kochi, Chandigarh, Surat, Indore, Coimbatore, Lucknow & Jaipur w.e.f 1st August 2023.
8. Other Consideration
   Do’s
    a. Emailers
    b. SMS
    c. Web/App notifications
    d. Google display
    e. Native
   Don’ts
    a. SEM ads on Spinny’s brand kw’s on google/bing.
    b. Facebook Ads
    c. Native ads on platforms like Taboola, outbrain, mgid, adgebra, Times Native, Yahoo Native etc.
    d. Churning the same leads to competition.
    e. Cookie stuffing
    f. Customers can’t be reached out by any 3rd party/Partners
9. Never target audiences who have opted for NDNC directory.
10. If 3rd party calling - inbound/outbound calls are found entire affiliate campaign of the defaulting account i.e., Ad network + Publisher will be blacklisted and  All  upcoming  payments will  be lapsed (100% deduction)
11. Strict No to brand bidding:
*You can not bid on our brand or competitor's brand keywords on any of the search engines.
12. City mentioned by users at the time of Inspection Booking
* The inspection scheduled location (placed on top of the booking form) and location mentioned in the complete address (at the bottom of the booking form) should always be the same else those leads will be considered as fraudulent and will be cancelled by the inspector.
13. Only Procured leads/cars will be payable.
14. Duplication of Evals & Proc of the same registration no. car within 90 days (will not be payable) - payout will be applicable on 1st evaluation.
15. Car Categories: Assured: >2012 year of make, upto 2nd owner, upto 1 L Kms driven for Petrol & Diesel, Upto 50k Kms driven for CNG
Luxury: BMW, Mercedes, etc
16. BCM/Auction/Luxury Auction: Inferior quality than Assured category
17. Please maintain the Inspection to Procurement ratio minimum 10%, though only Procurements are payable. We have to maintain the inspections too.
18. Procurement Criteria - (Payable only when) - All Cities with
NCR Non Diesel: Ownership <=3 and Year >= 2010
NCR - Diesel: Ownership <=3 and Year >=  2014
19. The Luxury Car Category is  serviceable only in Bangalore, NCR, Mumbai, and Hyderabad
20. Penalty Clause: 
* If L2 to L3% >40% is an indication of some illicit activities going on which will be penalised
* Brand Bidding - 1st Payout cut of 50%, 2nd Instance: 100% or Blacklisting of partner or No payout
* Any 3rdparty calling or Spinny impersonation - In case it is being caught that by any way your network is indulged in 3rd party calling or impersonating Spinny, 50% deductions in the payout will be adjusted in the billables in the first instance and 100% deductions in the 2nd instance and your campaign will be permanently blocked.
* Also, kindly do not use "Spinny" in the email sender ID and SMS header. Please share some SMS and email scripts for approval.
* Spinny handles are strictly prohibited for use.
* The Don'ts mentioned above should be strictly taken care of.
21. Consistent Volumes: Lead volume must be maintained throughout the month. Any drop in leads towards the end of the month or signs of lead throttling will result in I2P being fixed along with stricter actions.
22. Procurement Target: A minimum of 15 procurements is required., failure to meet this target will mean that payouts will be considered only for procurements, even if I2P is above 3%.
23. Repeat brand bidding or escalation cases will lead to strict non-negotiable deductions
* 50K for brand bidding in each instance
* 1lac for social escalation.
* All sub-affiliate activity must comply with platform rules

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