Name: McDonald’s Android Mobile CPFT - India


Channel: Mobile App

Operating System: Android

Incentive: Incent

Conversion Type: Mobile CPFT

Vertical: Lead Gen IN


Category: Other


Description: McDonald's is the world's leading global foodservice retailer, operating over 40,000 locations in more than 100 countries. Founded in 1940, it is a premier fast-food chain known for its burgers (Big Mac), fries, chicken items, and breakfast, serving millions daily with a focus on speed, value, and quality, primarily through franchising.

Conversion Flow:
* User clicks on the tracking URL
* User install the app and open it
* Install postback is triggered
* User open the app and register
* App launched postback is triggered
* User purchase the product
* Purchase postback is triggered (Payable event only for new users)
* Payment eligibility is strictly based on the agreed KPIs

Tracking Information:
Frequency - Realtime
Report Frequency: Twice a week
Attribution Platform: Appsflyer
Attribution Window: 7 days
Device & version list: Android & 14.3.0, 14.4.1, etc
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Allowed
Mobile App - Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Allowed
Push - Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Allowed
Smartlink - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:
1. Fraud rate should not exceed above 15%
2. Fraud will be measured across three layers - Mfilter, P360, and Organic—and the combined fraud rate must remain below 15%.
3. AOV : INR 450+
4. Avoid malpractices and unapproved ways to deliver campaign. Any such action would attract penalty along with legal action and cancellation of billing.
5. During the previous campaign run, we observed installs being recorded under incorrect or false app versions such as 14·3·0, 14·4·1. Kindly ensure strict monitoring of this from your end. Please note that the current app version for McD is 14.4.1.If any installs are again attributed to incorrect app versions, they will not be considered payable.
6. Also, strictly ensure that installs are not coming from OS versions below 12. Any installs from OS versions lower than 12 will not be considered payable.
7. Geo Targeting: West Regions (Gujarat, Chhattisgarh, Maharashtra, Goa & Madhya Pradesh) and South Regions (Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu & Puducherry)

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