Duration of a qualified call: 180 sec

Call limit: 15 daily

Call Monday  - Friday:12pm- 8pm EST
Concurrency cap:  

GEO: Nationwide (ex.Vermont, South Dakota, Louisiana, Wisconsin, New Jersey, Georgia, Kansas, Virginia, Idaho, Connecticut, Massachusetts)

Puerto Rico is not accepted

Repeat callers: repeat callers are not paid

Definition of a qualified call:  Payday loans, or other high- interest loans. The advertiser can also accept debt under $10k but payday loan calls are more desirable

Payday loan marketing leverages immediate financial needs and promises easy access to money

Advertising emphasizes quick, hassle-free approval processes and fast access to funds. The idea is that borrowers can get money almost immediately, which appeals to those in urgent need of cash.

Payday loan marketing often targets individuals who are financially struggling, with ads appearing in places where those individuals are most likely to see them (e.g., on payday, when people are likely to be running short on cash, or through targeted online ads).

Allowed types of traffic: Social, SMS, Paid Search, SEO

Definition of non-qualified call: No medical debt. Non US Consumers; Consumers did not meet Minimum Debt or Income Amount requirement;

Call did not meet Billable Duration requirement; Duplicate calls or lead; Incentivized calls or leads:

Consumers that are already enrolled in a program; Consumers that did not want to speak about debt;

Consumers that did not have debt issues

Duplicate calls are not billable

Spanish calls are forbidden

Merchant is not allowed to reject calls

MarketCall