This campaign uses a real time bidding structure with bids typically ranging from $30 to $40, supported by a flat-rate buyer to maintain a stronger payout floor and reduce low-value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap-outs, after-hours calls, and calls that ring more than four times without an answer. Backstop calls auto-pay $30 and are reconciled to the correct payout within 24 hours.

Coverage: National
Hours: 8 AM - 8 PM EST (after-hours calls may be payable)
Open Sunday through Saturday
Payable Duration: 120 seconds

Qualified calls must be from consumers actively seeking residential concrete services for apartments, houses, or family homes. Eligible projects include driveway installation, driveway replacement, slab pouring, patio construction, walkways, steps, garage slabs, concrete resurfacing, decorative concrete, stamped concrete, and full-area tear-out and repour work. Commercial jobs, mobile homes, foundation repair, structural stabilization, or single-patch cosmetic fixes are unqualified and should not be sent.

Restricted: Brand bidding, fake testimonials/reviews, no "same day appointment" or "free quote" verbiage allowed.

Allowed Traffic: Paid search, paid social, SEO, and standard social placements
Additional marketing methods may be approved upon request.

NLBB Marketing Group