This campaign uses a real time bidding structure with bids typically ranging from $20 to $1000, supported by a flat-rate buyer to maintain a stronger payout floor and reduce low-value buyers.

Coverage: National
Hours: 8 AM - 8 PM EST (after-hours calls may be payable)
Open Monday through Friday
Payable Duration: 120 seconds

Qualified calls must be from consumers actively seeking fire-damage restoration services for apartments, houses, or family homes. Eligible situations include structural fire damage, smoke damage, soot removal, odor remediation, emergency board-up, debris removal, HVAC smoke cleaning, and full-service fire restoration. Callers must be actively seeking a restoration contractor and prepared to discuss the extent of damage.

Unqualified calls include commercial buildings, mobile homes, wildfire-related claims, general handyman work, non-damage cleaning inquiries, insurance-only questions without intent to hire, calls seeking only free estimates, and situations requiring emergency services or 911.

Restricted: Brand bidding, fake testimonials/reviews, no "same day appointment" or "free quote" verbiage unless explicitly approved, no promises of results, no statements implying contractor quality, and no depictions of money, judges, celebrities, violence, or shock imagery. Any ads containing people portrayed as contractors or customers must include a disclaimer stating all persons shown are actors or models.

Allowed Traffic: Paid search, paid social, SEO, and standard social placements. Additional marketing methods may be approved upon request.

NLBB Marketing Group