This campaign uses a real time bidding structure with bids typically ranging from $2 to $100, supported by a flat-rate buyer to maintain a stronger payout floor and reduce low-value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap-outs, after-hours calls, and calls that ring more than four times without an answer. Backstop calls auto-pay $2 and are reconciled to the correct payout within 24 hours. Coverage: National
Hours: 8 AM - 8 PM EST (after-hours calls may be payable)
Open Sunday through Saturday
Payable Duration: 120 seconds
Qualified calls must be from consumers actively seeking air duct cleaning services for apartments, houses, or family homes. Eligible projects include full-system duct cleaning, vent cleaning, return and supply line cleaning, dryer vent cleaning, HVAC duct sanitation, mold or debris removal, and whole-home duct inspections. Commercial buildings and mobile homes are not eligible. Calls related only to HVAC repair, handyman-level troubleshooting, or single-vent cosmetic cleaning are unqualified and should not be sent. Restricted: Brand bidding, fake testimonials/reviews, no "same day appointment" or "free quote" verbiage allowed. Allowed Traffic: Paid search, paid social, SEO, and standard social placements. Additional marketing methods may be approved upon request.

NLBB Marketing Group