Name: AbhiBus Android Mobile CPFT - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPFT

Vertical: Lead Gen

Category: Travel

Description: AbhiBus is a leading Indian online platform for booking intercity bus tickets, offering a wide range of private and State Road Transport Corporation (SRTC) buses with features like live tracking, seat selection, instant refunds, and deals.

Conversion Flow:

* New user clicks on the tracking URL

* New user installs the app & open it

* Install postback is triggered

* New user register the app

* New user search for the bus

* Bus Search postback is triggered

* New user books the bus ticket and makes the payment

* Booking confirmationg postback is triggered

* Payment eligibility is strictly based on the agreed KPIs.

Tracking Information:
Frequency - Realtime
Report Frequency: Daily
Attribution Platform: Adjust
Attribution window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. Validations for the campaign will be based on the numbers that are deemed valid as per the Mfilterit report and the daily Click to Install. 

2. Mfilterit reports will be scheduled daily.

3. Please note,

a) Mfilterit fraud % to be under 20% at all times.

b) We will be strictly monitoring the fraud using  Mfilter reports, and if a high fraud is seen, we will be taking calls to optimize the campaign to reduce the fraud.

c) The daily click to install needs to be above 0.2% if on any day the daily click to install is below 0.2% the events for that date will not be considered for billing purposes.

d) Click Spamming: if a site ID exceeds 85 percent of click to install time over 2 hours, then all events from the site will be flagged as click spamming.

e) IP Fraud: installs recorded 20 or more from the same IP address on a single day will be flagged as IP fraud.

f) Wrong App Version: installs not recorded from latest/current app version will be rejected.

Country Mismatch: installs recorded on countries other than India will be rejected.

4. Geo Targeting: Pan India
5. A new user is defined as someone who books on the AbhiBus app for the first time with their mobile number.

vCommission