Tag Archive | "Twitter"

Twitter made some changes to their battle against internet ‘trolls’

Twitter Inc  made some significant changes to their strategy for fighting internet “trolls” on Tuesday.  Twitter will begin using a wider range of key points to rank tweets in conversations and searches, hiding even more replies that are likely to be abusive. The company is turning to greater automation, saying its software will start automatically demoting response posts that it determines are likely to disrupt users’ conversations.

Twitter’s rules already prohibit abuse, and it can suspend or block offenders once someone reports them. Users can also mute people they find offensive.  Chief Executive Jack Dorsey said Twitter now would try to find problematic accounts by examining behavior such as how frequently people tweet about accounts that do not follow them or whether they have confirmed their email address.

“We want to take the burden of the work off the people receiving the abuse or the harassment,” Dorsey said in a briefing with reporters. Past efforts to fight abuse “felt like Whac-A-Mole,” he added.The new algorithm will roll out over the next week.

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Twitter Suspended Over A Half Million Accounts

According to Reuters, Twitter Inc has suspended more than 636,000 accounts since 2015 in an effort to tackle “violent extremism” on it’s social media platform.

In the company’s latest report, it shows that a total of 376,890 accounts have been shut down just inside of the last six months of 2016.

Twitter has also stated that it had begun taking legal requests to remove posts by verified journalists and media outlets.

Is this censor or a positive action towards bullies and “fake news?”

One would also have to ask are these the actions of a sinking company? Wired, earlier this year, did a expose on if 2017 was the year that Twitter either died or thrived.  The company seems to be plagued with either bad luck or just plain old bad business decisions (the end of Vine).

Sure, it’s not easy to turn around a failing company.  But at some point, you have to ask: Are we going to make it?

TWTR – Twitter Stock as of March 21, 2017 – Source Google Finance

 

Twitter’s value, unlike other networks, lies in its power users, the ones use use it to give voice to both people and movements who otherwise might not have had a chance to be heard.

Take the 2016 elections for an example, or even how many use it to share their experiences surrounding a crises.

All in all, Twitter has the numbers and the tools to turn itself upright. The challenge is getting the company itself to be more decisive and to fix the items that according to many users are simply broken.

What are your thoughts? Is Twitter still a reliable source of marketing for your company / brand? We would love to hear from you in the comments below.

 

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Hottest Social Media Trends of 2017

It would be an understatement to say that social media platforms have had an impact on today’s digital marketing efforts. A huge understatement. In 2016, the social media craze has continued to rise with more than 2.3 billion active users and more of which 1.9 billion are mobile users.

The numbers simply don’t lie.  In fact, they tell a very clear story of why 83% of all marketers have begun to take advantage of social media marketing in order to increase their efforts in both presence and sales conversions.

As we dig deep into 2017, it’s time to ramp up your social media marketing efforts or risk being left behind in the pixel dust of Likes and Shares.

You are in luck though, CJG Digital has put together this handy guide of trends that all savvy digital marketers should be keeping a close eye on.

The Top 8 Hottest Social Media Marketing Trends in 2017 (Infographic) - An Infographic from CJG Digital Marketing

Embedded from CJG Digital Marketing

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Top 3 Tactics That No Longer Work for Digital Marketers

Growing up in Florida, I can’t count the times I heard the phrase, “Just wait ten minutes and the weather will change,” which of course was true but that’s besides the point. In this case the phrase also fits very neatly into the world of digital marketing. Trends and tactics for the industry change faster than Clark Kent, making it so the only way to keep yourself in the game is to roll with the punches through innovation and information. 

Below are three of the top once “go-to sure winners” that have might have worked for digital marketers in the past, but just aren’t getting the horse to the finish line any longer.

1. Twitter

No this isn’t going to be a “Twitter is Dead” post or anything of the sort. Only simple numbers, statistics and reality here. Twitter is still a fine go-to tool for many marketers. It’s great for promoting your business and networking with (or following) other like-minded people. Let’s think about that though, what if the problem with Twitter wasn’t the platform but how digital marketers are using it? Stale tweets, low engagement with followers, and both over and under selling.

Is President Donald Trump helping or harming Twitter’s stock prices?

Just recently though, Twitter has begun to regain some of its previous momentum with the media hoop-la surrounding President Donald Trump’s Twitter communication (antics). Twitter was on a downward spiral prior to his campaign and now presidential tweets but encountered a quick spike during the campaign that they are desperately attempting to hold on to. Although, recent events are proving to make it more difficult to accomplish the task.

Reportedly, Twitter saw a sudden and massive drop in share value after some of their high profile accounts were hacked and used to post tweets in favor of Turkish President Recep Tayyip Erodogan. Shares fell nearly 2% to $15.03 earlier this month.

2. SEO Black Hat Tricks

Black Hat Tactics could now harm you, just like the robots in HBO’s series WestWorld.

Today’s SEO efforts no longer look like yesteryears Wild West (or HBO’s Westworld) days of black hat tactics. Gone are the days when messy keyword stuffing, content packed with nonsensical links and spun content were not only passable but worked. Google’s updated Panda and now Penguin algorithms now sort out and condemn shoddy content.

If you haven’t already ceased the following tactics, now (as in immediately) would be a good time to change lanes in your SEO efforts.

  • Keyword stuffing – Keywords are still an essential part of any great piece of content, yet stuffing them willy nilly into posts is a great way to send up a red flag to search engines thus labeling your content as low quality.
  • Link schemes – Buying external links, swapping links with irrelevant audiences, or just filling your content with non-relevant links are all horrible practices that just don’t work any longer.
  • Scraping – Republishing content without permission. Say goodbye to copy & paste. Not only will you get penalized for duplicate content, you could face legal action.
  • Cloaking – If you promise a visitor something on the other end of the link and don’t deliver, then you are guilty of cloaking.
  • Automated content and / or spinning – There are tons of sites out there that will allow you to enter a batch of content that will then be “spun” into something similar. Problem is, it’s often too similar and will be picked up as duplicate content. Same goes for software that automatically produces “basic” content.
  • Invisible text and links – Search engines no longer fall for your hidden or super small text and links.

Bottom line: Do the work and put in the time to churn out proper content.

3. Batch and blast email

Long gone are the days of being able to load up an template inside your email list host platform, pound out a few hundred words or so of text, send it off to your entire list of subscribers and then sit back in your desk chair while hitting refresh to watch the dough roll in.

These days, it requires a little bit more effort to get those dollar signs flying.

While email is still very much the preferred method of communication, however according to Return Path seventy percent of spam complaints filed are from previously opt-in newsletters and offers simply no longer desired by the subscriber.

Pinterest has a leg up on one-to-one personalization.

In walks such platforms as Pinterest, who replaced the old batch and blast way of slinging mail with something that is completely tailored to the viewer. The fastest growing social “sharing” network partnered with SparkPost to ramp up their email efforts. Seth Weisfeld leads up Pinterest’s efforts around all notifications. Everything from desktop, email, push, and SMS he has his hands on.

“Email is an extension of the product. Pinterest itself is very personalized platform, so email needs to be, too.”

Westfield also has stated that the marketer’s dream of one day achieving one-to-one personalized engagement is right at the tip of being a reality.

“The vision we’ve talked about for years, a one-to-one marketing strategy that is natively multichannel, is actually achievable today. The quality of the technology to leverage big data and notifications is there.”

Bottom line.

What it all boils down to is simple. Roll with the tide of change. Don’t get caught up in your easy way of doing things just because it used to work for you. Read, research, and stay up to date on all current trends and changes in this ever changing industry.

Are your current efforts still working for you or have you switched up your game as well? We would love to hear all about it in the comments below.

 

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Live Video Marketing: Yes, You Can Do It!

We have talked about live video before, however we’ve never taken an in-depth look into the genre.  It seems everyone, including some pretty hefty brand names are dipping their toes in the preverbal live video waters. From major media organizations like Buzzfeed to independent beauty product sellers, streaming video’s potential to reach an engaged, real-time audience has propelled it to the top of most everyone’s “Need to do” list.

First at the starting line, was Twitter with Periscope.  Then came Facebook with a new fangled built in Live video experience that lives right there on your newsfeed. Finally, nipping at everyone’s else’s heels are Snapchat and Instagram with apps made specifically for anything and everything live.

At this stage of the game, many companies have begun asking their own marketing departments to give Live video a whirl.  The results have been mixed: some companies have had instant success and found audiences waiting for their messages, however others have come away with a totally opposite outcome when they failed to gain traction from the get go.

Sure there are already hundreds of go-to prescriptions for success popping up all over the web, the problem with these so called “fail-proof” how-tos is that like other digital marketing channels, live video marketing is also being poorly served by a one size fits all approach. So instead of putting out feather in the same cap as others, we are here to offer more of a road map to better decision making in building your own live customized campaigns.

Choosing a Platform

First things first, where you decide to focus your efforts will help dictate much of your approach. Unlike tractional social media marketing, live video can only be streamed live to one channel at a time (well unless you have several mobile devices). Rather than trying to create content that can be remodeled for several platforms, it’s best to make video experiences that are channel specific.

Your choices:

  • Facebook Live
  • Periscope (Twitter)
  • Snapchat
  • Instagram

Facebook has quickly established itself as the most indispensable social media platform and that doesn’t stop with their newest Live addition. It offers significant influence, provides multiple methods for user engagement, and gives companies numerous methods of spreading their reach through user notifications and the ability to save live video sessions as a media item to be watched at anytime on their brand pages.

If your audience is already highly engaged in your brand, Periscope would be a great option.  However, if you believe your brand would be better supported by more of a “storytelling” approach then Instagram and Snapchat would be the way to go.  

Go with the flow

Instead of spending hours, days, or even months producing the perfect piece of content and then publishing it after it’s completion, live streaming video can literally be improved or directed by the viewers feedback as you go.  Most platforms offer instant feedback in various forms such as allowing users to Like and comment as the session takes place. This creates a conversation between the video host and his/her audience.  This allows the viewers the ability to shape the content they are watching.

Test, test, and test again

Just like all other marketing avenues, you should start with broad experiments, trying a wide range of content that explores a vast amount of possibilities while at the same time testing your audience to see what they are most attracted to.

As Forbes pointed out, not every brand will have success with the same types of live content.  For instance, cooking brands might have great success with instructional type videos that showcase recipes and/or products; while sports brands have more success with a Q&A session. You will likely need to test a wide range of video content to see what work best for you and your brand. Ultimately, your audience will dictate the type of content you create.

Ready, Set, Go

Start with a rough script so that you aren’t stumbling over what message you intend to deliver. Keep your content fresh and relevant.  Your live stream shouldn’t feel like a infomercial. Users are more likely to engage with content that is genuine and not a direct pitch. And above all, remember your brand.  Your live stream is meant to represent your company’s brand, so be sure to stay on point.  

 

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7 Fresh Ideas for Your Holiday Social Media Posts [Infographic]

Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake?

If so, it is most likely time to give your social media marketing game a make over. Most companies are flooding consumers’ social media feeds this time of year with themed posts, sale announcements, and all kinds of other holiday goodies…. in order for your brand to break through all the competition it is absolutely essential to try out new approaches.

So what can you do differently? To find out, check out MDG Advertising’s new infographic, 7 Fresh Ideas for Your Holiday Social Media Posts. It highlights a number of effective tactics that have not been overused by marketers.

The areas covered include:

  • Create a 360° Holiday-Themed Video: This engaging format, which is now available as an option on multiple major networks, including Facebook and YouTube, lets users experience scenes from different angles. Learn how it can be paired with virtual reality headsets/add-ons to create even bigger wow moments for consumers.
  • Develop a Custom Snapchat Geofilter: On-Demand Geofilters, which are provided as Snapchat options within defined physical areas, are a fun way for consumers to share that they’re interacting with your brand. Understand why these addictive filters are the ultimate example of modern word-of-mouth marketing.
  • Post Disappearing Holiday Coupons: This easy Snapchat and Instagram Stories tactic allows you to create offers/discounts that only show up in posts that stay live for a relatively short period of time. Find out how encouraging this limited-time urgency can be a big boost for your brand in two different ways.
  • Use Pinterest Rich Pins for Holiday Gift Ideas: This often overlooked feature allows marketers to to include key information—such as location data, purchase links, app downloads, etc.—directly in Pinterest pins. Delve into why Rich Pins can close the gap between browsing and action.
  • Host a Holiday-Themed Twitter Chat: Consumers are often in desperate need of advice this time of year, and your brand’s employees might be well poised to provide that. Learn why Twitter chats are a smart, cost-effective way to fulfill this demand.
  • Showcase Gift Ideas in Instagram Carousel Ads: Instagram Carousel Ads allow you to include three to five images in one post, and to also incorporate short calls to action, which can link to external information/product pages. Understand how they connect social media to sales.
  • Inspire with a Facebook Live Charity Stream: To get in the true spirit of the holiday season, you can use two powerful digital tools— social media and live video streaming—to share good deeds directly to Facebook Live. Learn how to feature non-profit partners you’re working with and recognize participating employees.

To find out how to make the most your social media efforts this season, check out MDG’s 7 Fresh Ideas for Your Holiday Social Media Posts.

Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts [Infographic]

Infographic by MDG Advertising

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The War Is On For Your Social Images

Twitter and Instagram are fighting over your digital images. Yesterday Twitter launched their rumored image filters. The release happened on the same day that Instagram updated their app with new filters and camera function. It’s all so very not-coincidental.

Twitter’s blog broke the news like this:

Starting today, you’ll be able to edit and refine your photos, right from Twitter. The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet. We’re grateful to our partner, Aviary, for powering our filters and effects.
source

As soon as Instagram sold to Facebook and not Twitter the battle over sharing your mobile images began. Today, it’s a lot harder to share your Instagram images via Twitter and vice versa. Each want you and your images and neither want you to use the competitions site.

there can only be one!There Can Be Only One

Twitter is the new kid on the block for sure. They’ve only got 8 filters to Instagram’s 18. But that’s not really the measure of an image based social networks worth. What’s more important is audience.

While Twitter is huge and there are a million things being shared every minute, Instagram is specifically for sharing images. It’s a subtle difference. Those on Instagram are much more likely to be interested (read socially interact) with your images than on Twitter. That’s the long and short of it.

So which social platform will you use to apply filters and share with? Let us know in the comments below.

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