Tag Archive | "social media marketing"

Instagram to Add Shopping Function to Stories

Hold on to your chair! Buckle up buttercup! It’s about to get real…

Ha! No seriously.  If branding yourself to the millennial crowd via Instagram is your thing, then have we got the news for you.

Instagram is expanding its Shopping function beyond the main feed into its Stories channel. This will allow businesses to tag products in their time-sensitive content, thus enabling consumers to seamlessly shop directly from these posts.

Game changer, for sure.

“Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere,” said an Instagram spokesperson. “From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favourite brands around the world, and now you can shop these businesses in Instagram Stories.”

Instagram Stories are accessed by 300 million or so users each and every day. The channel has become increasingly important for marketers looking to promote products to their consumers.

Shopping on Instagram has allowed us to differentiate between the posts that get a lot of likes vs actually driving sales,” said Louise McCabe, spokesperson for luxury retail platform SilkFred. “It has helped us to identify the products that get the most taps to shop, so that we can focus more on those products and drive overall revenue from Instagram.”

 

 

 

 

 

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New Facebook Update Will Show You Exactly Who Shares Fake News

Today Facebook announced that it was rolling out an update on it’s plan to tackle fake news. While on the surface the update appears bot be giving users context for the news stories they read, the update also has a less obvious secondary purpose: Showing you which of those on your friend’s list are sharing fake news stories the most.

This update that is new to us, actually first tested last year.  How does it work?  By tapping on the “i” icon next to the story’s headline, you’ll be shown the source’s Wikipedia article, related articles, and a map showing where the story has been shared before, and who shared it.

Most of us already have our primary friend’s list figured out when it comes to their viewpoints, and thus already know which of them are probably going to be on the receiving end of old “unfriend” or “unfollow” boot during the next election. But for those of us that actually use our pages for more of a business or networking platform, you will now be able to see what those unknowns have been sharing and where it comes from.

Pretty handy when it comes to how to market to them.

According to Facebook’s developers, the original idea came from the “Related Articles” you can find under news stories on your feed. In order for this to work, the authors of the stories have to have author tags implemented on their page.

The update is available for everyone in the US as of today.

Do you think this will help or hurt your social media marketing efforts? We would love to hear about it in the comments below. 

 

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Snapchat will be up for a redesign to make it easier to use – per CEO Evan Spiegel

Snapchat’s founder and current CEO, Evan Spiegel, admitted Tuesday that the company’s sole app is too difficult to use and promised to redesign it.  This is a pretty startling announcement to change some of the app’s core features less than a year after the company went public.

“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback,” Snap founder and CEO Evan Spiegel said on the conference call with analysts on Tuesday, “As a result, we are currently redesigning our application to make it easier to use. “

Couldn’t this have a potentially negative impact on Snapchat’s business? .

“We don’t yet know how the behavior of our community will change when they begin to use our updated application,” Spiegel said. “We’re willing to take that risk for what we believe are substantial longterm benefits to our business.”

About time that the company took note that they were most likely alienating older users who found the famous design difficult to get the hang of.

The startling admission came on the heals of Snapchat’s disatrous third quarter results, coupled with that hefty $40 million charge as a result of misjudging demand for its hardware product.

Snapchat’s stock plunged more than 16% in after hours trading on Tuesday.

OUCH!

 

 

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5 Reasons Your Business Needs A New Facebook Cover Design [Infographic]

Source: 99Designs.com

 

Realize the Importance of a Customized Facebook Infographic for Your Small-to-Medium Business: Refresh your SMB’s Facebook cover image

If you have not recently rejuvenated your SMB’s cover image, you are lulling the potential in your business’ performance. Increase your SMB’s bottom line performance by increasing your Facebook likes. According to Inside Facebook’s Justin Lafferty, in Infographic: 3 reasons why SMBs need a custom Facebook cover photo (October 8, 2104), 82 percent of SMB owners experienced a swell in Facebook likes after recreating their cover image. The research data below has emphasizes the importance of a Facebook infographic facelift in order for you to reach optimal marketing potential via social media.

Increase your engagement with potential customers via Facebook in 3 practical steps.

  1. Study your Facebook page and absorb its space potential.

In order to give your Facebook page a distinctive and precise look, upload the optimum image size – 1702 x 630 pixels at 72 dpi – this will give you a cover consisting of 851 x 315 pixels. The prime upload size for you SMB’s profile picture is 180 x 180 pixels appearing as 160 x 160 pixels – use RGB color mode – not CMYK. Remember, within a few seconds, your cover must emphasize the image and not text while keeping the graphics smooth, uncomplicated, and engaging by capturing a prospective customer’s attention. Take care to ensure that important text or visuals are not hidden by your profile picture which will hide the lower left corner of your cover image – the cover and profile images should be designed to interact with one another.

  1. Keep your mantra consistent.

Wisely and strategically choose your Facebook cover image in order to allow your brand’s mantra to promote itself consistently over time. This will allow you to design bridging slogans which will increase your brand’s prominence and recognition. The goal for your cover image is to be straightforward and clearly identify your SMB, what products/services your SMB provides, and how your SMB outperforms its competitors.

  1. Don’t let your SMB’s cover image stagnate.

Customers who rely on social media to seek out products and services want to see something new, fresh, and trending. A stagnated, old cover image is indicative that you are not in top form in keeping abreast of your marketplace. Keep your cover image current to highlight new product features and upgraded services in order to reconnect with repeat customers as well as gaining the attraction of new consumers.

More than 651 million potential customers for your SMB use Facebook every day, multiple times per day. Now that you are armed with the statistics, facts, knowledge and insight to effectuate your Facebook page, tap into more customers for your SMB by rejuvenating your cover image with a customized Facebook infographic.

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Instagram at it again – Blatantly copies yet another Snapchat function

“I think it would frankly be silly of us if we were to say ‘Oh, see that good idea over there that’s actually fulfilling a need people have to share more moments of their life? Because one person did that we can’t even go near that idea.”

That’s Instagram’s VP of Product Kevin Weil’s explanation concerning the recent cloning of Snapchat – again.  Rather than showing guilt, remorse, or even reluctance about copying what has obviously worked for Snapchat, he sees it as an obvious conclusion.  

“If we are being honest with ourselves, this is the way the tech industry works and frankly it’s how all industries work.  Good ideas start in one place, and they spread across the entire industry.  Kudos to Snapchat for being the first to Stories, but it’s a format it’s going to be adopted widely across a lot of different platforms.” 

Weil offers the analogy that “Pixar was the first to do computer animated films but I think we’re all better because of folks like Dreamworks that are also bringing great films.”

The bigger question here isn’t why Instagram copied Snapchat stories, or even if it’s the right move for Instagram’s business but is it honorable?

 “I don’t think there’s an honor to it. I guess that’s not a word that I’d ascribe to it.” – Kevin Weil

The tech industry boasts how much they pride themselves on innovation, but is that really just shrouded by rapid repetition?

What are your thoughts on the whole matter of social media apps blatantly copying of their competitors? We would love to hear all about it in the comments below.

 

 

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What Can Marketers Take Away from the United Fiasco

It was all the buzz heard around the world: A 69-year old doctor that was literally dragged out of his seat on an overbooked United flight. And of course as is now the norm, passengers were quick to record the whole debacle on their cell phones, just like any good citizen reporter would do.

Within mere hours, United was slammed head first into a public relations nightmare. The images being shared around almost every social media outlet known to man, was only fuel for the negative backlash the company would endure.

This begs the question, what can you as a marketer learn from United’s crisis?  Especially if you are marketing your own products / services.

Forecast risk – think ahead of all the possible pit falls that you and your brand might need to overcome before they even happen.  I’m not suggesting a dooms day scenario, but it wouldn’t hurt to at least have a plan in place for such off the wall instances.

Designate a team or go-to person – This should be someone (or a team) that is an expert in communication.  Someone that is up for the task of being the face and voice of your brand should things go off kilter.

Train your team – Make sure everyone that has anything to do with your brand knows that even though customers might not always be right, that they should still be treated with the utmost respect.

Be prepared – Just like forecasting risk and making a plan, your brand should be prepared for the backlash from both the highs and lows.

 

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Top 3 Tactics That No Longer Work for Digital Marketers

Growing up in Florida, I can’t count the times I heard the phrase, “Just wait ten minutes and the weather will change,” which of course was true but that’s besides the point. In this case the phrase also fits very neatly into the world of digital marketing. Trends and tactics for the industry change faster than Clark Kent, making it so the only way to keep yourself in the game is to roll with the punches through innovation and information. 

Below are three of the top once “go-to sure winners” that have might have worked for digital marketers in the past, but just aren’t getting the horse to the finish line any longer.

1. Twitter

No this isn’t going to be a “Twitter is Dead” post or anything of the sort. Only simple numbers, statistics and reality here. Twitter is still a fine go-to tool for many marketers. It’s great for promoting your business and networking with (or following) other like-minded people. Let’s think about that though, what if the problem with Twitter wasn’t the platform but how digital marketers are using it? Stale tweets, low engagement with followers, and both over and under selling.

Is President Donald Trump helping or harming Twitter’s stock prices?

Just recently though, Twitter has begun to regain some of its previous momentum with the media hoop-la surrounding President Donald Trump’s Twitter communication (antics). Twitter was on a downward spiral prior to his campaign and now presidential tweets but encountered a quick spike during the campaign that they are desperately attempting to hold on to. Although, recent events are proving to make it more difficult to accomplish the task.

Reportedly, Twitter saw a sudden and massive drop in share value after some of their high profile accounts were hacked and used to post tweets in favor of Turkish President Recep Tayyip Erodogan. Shares fell nearly 2% to $15.03 earlier this month.

2. SEO Black Hat Tricks

Black Hat Tactics could now harm you, just like the robots in HBO’s series WestWorld.

Today’s SEO efforts no longer look like yesteryears Wild West (or HBO’s Westworld) days of black hat tactics. Gone are the days when messy keyword stuffing, content packed with nonsensical links and spun content were not only passable but worked. Google’s updated Panda and now Penguin algorithms now sort out and condemn shoddy content.

If you haven’t already ceased the following tactics, now (as in immediately) would be a good time to change lanes in your SEO efforts.

  • Keyword stuffing – Keywords are still an essential part of any great piece of content, yet stuffing them willy nilly into posts is a great way to send up a red flag to search engines thus labeling your content as low quality.
  • Link schemes – Buying external links, swapping links with irrelevant audiences, or just filling your content with non-relevant links are all horrible practices that just don’t work any longer.
  • Scraping – Republishing content without permission. Say goodbye to copy & paste. Not only will you get penalized for duplicate content, you could face legal action.
  • Cloaking – If you promise a visitor something on the other end of the link and don’t deliver, then you are guilty of cloaking.
  • Automated content and / or spinning – There are tons of sites out there that will allow you to enter a batch of content that will then be “spun” into something similar. Problem is, it’s often too similar and will be picked up as duplicate content. Same goes for software that automatically produces “basic” content.
  • Invisible text and links – Search engines no longer fall for your hidden or super small text and links.

Bottom line: Do the work and put in the time to churn out proper content.

3. Batch and blast email

Long gone are the days of being able to load up an template inside your email list host platform, pound out a few hundred words or so of text, send it off to your entire list of subscribers and then sit back in your desk chair while hitting refresh to watch the dough roll in.

These days, it requires a little bit more effort to get those dollar signs flying.

While email is still very much the preferred method of communication, however according to Return Path seventy percent of spam complaints filed are from previously opt-in newsletters and offers simply no longer desired by the subscriber.

Pinterest has a leg up on one-to-one personalization.

In walks such platforms as Pinterest, who replaced the old batch and blast way of slinging mail with something that is completely tailored to the viewer. The fastest growing social “sharing” network partnered with SparkPost to ramp up their email efforts. Seth Weisfeld leads up Pinterest’s efforts around all notifications. Everything from desktop, email, push, and SMS he has his hands on.

“Email is an extension of the product. Pinterest itself is very personalized platform, so email needs to be, too.”

Westfield also has stated that the marketer’s dream of one day achieving one-to-one personalized engagement is right at the tip of being a reality.

“The vision we’ve talked about for years, a one-to-one marketing strategy that is natively multichannel, is actually achievable today. The quality of the technology to leverage big data and notifications is there.”

Bottom line.

What it all boils down to is simple. Roll with the tide of change. Don’t get caught up in your easy way of doing things just because it used to work for you. Read, research, and stay up to date on all current trends and changes in this ever changing industry.

Are your current efforts still working for you or have you switched up your game as well? We would love to hear all about it in the comments below.

 

Posted in Affiliate Marketing, Content Creation, Conversion Optimization, CPA Marketing, Email Marketing, Search Engine Optimization-SEO, Social Media MarketingComments (2)

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