Tag Archive | "social media branding"

Tips for Branding Yourself Online Like the Rock Star That You Are!

By now I’m positive that you are sick of hearing just how important “a brand” is for your business. But what about the importance of your own personal brand? In a swirling sea of digital information, you need to stand out in the crowd as an expert in your industry.

When you build a strong personal brand, you can then leverage that strength to attract customers to your business simply by being yourself and allowing your expertise and knowledge to shine through.  

Although, be warned, just like anything else worth getting this too requires some diligence and know-how. It isn’t something likely to happen overnight and does in fact require a good deal amount of time and effort.  

Here are some tips to get you started on the path to successful personal branding:

  1. Blog, blog, blog – Just Do It

So many of us, myself included, often procrastinate when it comes to putting ourselves out there. That old adage “Nothing risked, nothing gained,” often comes to mind when I’m counseling new solo or entrepreneurs. Unless you are willing to put  yourself out there, you will never know if there could have been something further gained from the experience.  

One of the very first pieces of advice that I always offer is to “just do it!” Sit down, write out a list of your top five qualities as they relate to your business and then draft your first blog post out of one of them.  Then do it again, and again, and again….

Commit to blogging at least 3 times a week for the first year. To get your feet wet, start with a personal blog or even a sub-domain on your business’s website. By doing this, week by week, you will eventually find and gain your own personal voice.  One that hopefully others will want to follow.  

  1. Build a Social Media Following

For as much as some of us seem to loathe the age of social media platforms such as Facebook, Twitter, and Instagram (just to name a few), time warp your brain back twenty years into the past.  Now try and imagine (or relive) just how hard it was to contact a CEO of a large company. Now, though a simple line of text via Facebook or Tweet on Twitter will open up a public line of communication.  

Social media should be used as a leverage to grow not only your business, but your personal brand. It is a gigantic stage to showcase your knowledge and your products and services, while also being able to network with others in your industry.  

  1.  Create Valuable Content

While blogging is a fantastic way to put your personal brand out there, not everyone has the time (or attention span) to read 700-1000 words of information. You can avoid losing traction with this time deficient society by creating content in other formats and across various platforms.

  • Vlog – Video content seems to be where it is at, mainly because it can be easily consumed across the board on most devices.  This gives your audience the visuals that will help to put your written voice to an actual human face.
  • Live feeds – Several platforms are ramping up their live feed offerings, including Facebook which now allows live streaming feeds.  The feeds can then be saved and watched at another time by your viewers.
  • Infographics – Visual content works well, since it’s easily digested.  You have the ability of taking a complex topic and breaking it down visually so that it both captures the viewer’s attention and effectively delivers your message without the need for paragraphs of text.
  • Podcasts – Yes, you read that right.  They are still a viable way to put your business as well as your personal brand out there. The format is both portable and convenient considering the listener can listen during their downtime (commuting to work, exercising, etc).

Posted in Blogging, Content Creation, ecommerce, Social Media MarketingComments (0)

Branded Merchants – Should they allow Social

With the New Year off to a BIG start for many in our industry I’ve been thinking about what changes and improvements I would like to see take place.

Being involved in ecommerce for the past 8 years and working directly with the Advertisers first at HackerSafe, then with my Ecommerce Trade Association and now as an Agency it has always been crucial that I stay one step ahead of the (ever changing affiliate industry) protecting my advertisers brand was to be at the top of a long list of managing their programs while also creating a profitable campaign for my affiliates.

With all the different sides to affiliate marketing and how creative and brilliant the affiliates have gotten when coming to promoting the multitude of brands that are on the web I have found Social to be extremely valuable – yet why is it that Advertisers are afraid to allow it as a promotional method.  Affiliates have so much power when it comes to promotion in the social hemisphere.

Smart companies have learned how to profit from it internally but I have yet to see a wide acceptance of allowing Social in the affiliate space on a well recognized brand – a good working example of that in my agency is Shoe Dazzle.

Shoe Dazzle has a campaign based on sales and a campaign based on leads, understandably the quality of leads can easily get diluted in the social spectrum.  Socially running campaigns based on sales with a rev share or flat CPA allow companies like Shoe Dazzle who are extremely popular in the pop culture arena to take advantage of the social spectrum.

Merchants must understand that catering to affiliates is twofold.  With the full understanding that building leads to remarket is one thing and creating intrinsic sales value is another.

I think it is our job as Agencies, Networks and Affiliates to educate the merchants we are working  with on the value of Social Media Marketing.  It is crucial that we work with the advertisers and have open communication in discussing what both their Brand and Growth strategy is for the upcoming year as well as see how we can be a part of that growth and help them achieve their overall goals.  .

By explaining to Advertisers that they will not hurt their brand, but only profit from increased exposure and that we are truly only wanting to become an extension of their internal Social Media team will go a long way in opening the doors to allowing social as a promotional method to Publishers and Networks alike.

As an agency we have our Advertisers make their Social Media Content available as creative to affiliates to use – staying in line with their Brand.  The Advertiser should include their videos, photos and even make their Podcasts available.   Even their Blog Content and RSS feed can be extremely valuable when promoting a brand online.   By doing this you will have people discussing the advertisers’ products and what matters most to them

I would like to see more Networks doing this with their advertisers for their affiliates.

When putting together your offer for a network or affiliates and you state the promotional methods – rather than say (No Social) or (Yes Social) be extremely granular.

IE: Facebook Ads v.No Facebook Ads.  Virtual Currency v.  No Virtual Currency.  Content locking v. No Content locking.  Business Pages/Discount Pages/Freebie pages etc.  When we have done this with our advertisers not only does it endear us to our affiliates but it also produces an extremely profitable advertising campaign from day one.

The bottom line is it’s all about open communication.  Truly becoming a partner with each and every one of your affiliates and making them an extension of your In House marketing team.  I believe if we all work toward that this year – rather than just putting offers up – accepting their promotional methods and not talking with your affiliates about their strengths and how they can help you build your brand we will all see increased revenue this year!!

Best of Success in the New Year!!!

This Article brought to you by Cresta PillsburySamopm.com | Superior Affiliate Management

Posted in CPA Marketing, Social Media MarketingComments (0)


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