Tag Archive | "snapchat"

Snapchat will be up for a redesign to make it easier to use – per CEO Evan Spiegel

Snapchat’s founder and current CEO, Evan Spiegel, admitted Tuesday that the company’s sole app is too difficult to use and promised to redesign it.  This is a pretty startling announcement to change some of the app’s core features less than a year after the company went public.

“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback,” Snap founder and CEO Evan Spiegel said on the conference call with analysts on Tuesday, “As a result, we are currently redesigning our application to make it easier to use. “

Couldn’t this have a potentially negative impact on Snapchat’s business? .

“We don’t yet know how the behavior of our community will change when they begin to use our updated application,” Spiegel said. “We’re willing to take that risk for what we believe are substantial longterm benefits to our business.”

About time that the company took note that they were most likely alienating older users who found the famous design difficult to get the hang of.

The startling admission came on the heals of Snapchat’s disatrous third quarter results, coupled with that hefty $40 million charge as a result of misjudging demand for its hardware product.

Snapchat’s stock plunged more than 16% in after hours trading on Tuesday.

OUCH!

 

 

Posted in Industry News, Social Media MarketingComments (1)

Apple Fires Warning Shot at Snapchat

Apple gave a nice but rather loud shout-out to Snapchat at it’s iPhone launch event this last Thursday.

The iPhone creator is getting deeper into the field of AR (Augmented Reality) which could easily turn iMessage into more of a Snapchat competitor.

The event was not only a showcase of the newest iPhone, but it gave the company a chance to show off some of their other toys that are in the works as well including “Animoji.” Animojis are animated emoji that mirror your facial expressions.  This would superimpose your frown, snarl, grimace, or grin onto any number of cartoon characters.

The down and dirty of it is that with all the newest upgrades to Apple’s iMessage platform on the new iPhone X, Snapchat might be in even more hot water than it already seems to be.

 

 

 

Posted in Industry News, Social Media MarketingComments (0)

Instagram Memories – Another Snapchat Copy?

It’s Déjà Vu all over again!  Another day, yet another seemingly blatant copy of a Snapchat feature by Instagram. The Facebook owned photo sharing app on Tuesday debuted Archive, which allows it’s users to move posts that have been previously shared to a private stashed archive.

As Instagram explains, it allows users to move any photo or video from their public feed and into a private archive instead of having to delete the shared post. The post, once moved, will be private from both followers and the public at large.

The archive feature is super similar to Snapchat’s Memories, which was launched back in 2016 as a way to save videos and photos shared via Snapchat in a private archive either on the user’s mobile device or in their Snapchat account (or both).

Over the past year, Instagram has been on a tare of adding new features to its app every few weeks.  Many of which have been remarkably similar to those of Snapchat.

Instagram CEO and founder Kevin Systrom, who sold the app to Facebook for $1 billion in 2012, has even admitted that Snapchat deserved the credit for some of these new tools and features. Instagram’s current VP of Product Kevin Weil’s explanation of the recent cloning of Snapchat:

“I think it would frankly be silly of us if we were to say ‘Oh, see that good idea over there that’s actually fulfilling a need people have to share more moments of their life? Because one person did that we can’t even go near that idea.”

Rather than showing guilt, remorse, or even reluctance about copying what has obviously worked for Snapchat, he sees it as an obvious conclusion.  

“If we are being honest with ourselves, this is the way the tech industry works and frankly it’s how all industries work.  Good ideas start in one place, and they spread across the entire industry.  Kudos to Snapchat for being the first to Stories, but it’s a format it’s going to be adopted widely across a lot of different platforms.” 

So it’s probably fair to assume that the blatant copying isn’t over.

What are your thoughts? We would love to hear about them in the comments below.

Posted in Social Media MarketingComments (0)

Instagram at it again – Blatantly copies yet another Snapchat function

“I think it would frankly be silly of us if we were to say ‘Oh, see that good idea over there that’s actually fulfilling a need people have to share more moments of their life? Because one person did that we can’t even go near that idea.”

That’s Instagram’s VP of Product Kevin Weil’s explanation concerning the recent cloning of Snapchat – again.  Rather than showing guilt, remorse, or even reluctance about copying what has obviously worked for Snapchat, he sees it as an obvious conclusion.  

“If we are being honest with ourselves, this is the way the tech industry works and frankly it’s how all industries work.  Good ideas start in one place, and they spread across the entire industry.  Kudos to Snapchat for being the first to Stories, but it’s a format it’s going to be adopted widely across a lot of different platforms.” 

Weil offers the analogy that “Pixar was the first to do computer animated films but I think we’re all better because of folks like Dreamworks that are also bringing great films.”

The bigger question here isn’t why Instagram copied Snapchat stories, or even if it’s the right move for Instagram’s business but is it honorable?

 “I don’t think there’s an honor to it. I guess that’s not a word that I’d ascribe to it.” – Kevin Weil

The tech industry boasts how much they pride themselves on innovation, but is that really just shrouded by rapid repetition?

What are your thoughts on the whole matter of social media apps blatantly copying of their competitors? We would love to hear all about it in the comments below.

 

 

Posted in Social Media MarketingComments (1)

Hottest Social Media Trends of 2017

It would be an understatement to say that social media platforms have had an impact on today’s digital marketing efforts. A huge understatement. In 2016, the social media craze has continued to rise with more than 2.3 billion active users and more of which 1.9 billion are mobile users.

The numbers simply don’t lie.  In fact, they tell a very clear story of why 83% of all marketers have begun to take advantage of social media marketing in order to increase their efforts in both presence and sales conversions.

As we dig deep into 2017, it’s time to ramp up your social media marketing efforts or risk being left behind in the pixel dust of Likes and Shares.

You are in luck though, CJG Digital has put together this handy guide of trends that all savvy digital marketers should be keeping a close eye on.

The Top 8 Hottest Social Media Marketing Trends in 2017 (Infographic) - An Infographic from CJG Digital Marketing

Embedded from CJG Digital Marketing

Posted in Social Media MarketingComments (0)

Live Video Marketing: Yes, You Can Do It!

We have talked about live video before, however we’ve never taken an in-depth look into the genre.  It seems everyone, including some pretty hefty brand names are dipping their toes in the preverbal live video waters. From major media organizations like Buzzfeed to independent beauty product sellers, streaming video’s potential to reach an engaged, real-time audience has propelled it to the top of most everyone’s “Need to do” list.

First at the starting line, was Twitter with Periscope.  Then came Facebook with a new fangled built in Live video experience that lives right there on your newsfeed. Finally, nipping at everyone’s else’s heels are Snapchat and Instagram with apps made specifically for anything and everything live.

At this stage of the game, many companies have begun asking their own marketing departments to give Live video a whirl.  The results have been mixed: some companies have had instant success and found audiences waiting for their messages, however others have come away with a totally opposite outcome when they failed to gain traction from the get go.

Sure there are already hundreds of go-to prescriptions for success popping up all over the web, the problem with these so called “fail-proof” how-tos is that like other digital marketing channels, live video marketing is also being poorly served by a one size fits all approach. So instead of putting out feather in the same cap as others, we are here to offer more of a road map to better decision making in building your own live customized campaigns.

Choosing a Platform

First things first, where you decide to focus your efforts will help dictate much of your approach. Unlike tractional social media marketing, live video can only be streamed live to one channel at a time (well unless you have several mobile devices). Rather than trying to create content that can be remodeled for several platforms, it’s best to make video experiences that are channel specific.

Your choices:

  • Facebook Live
  • Periscope (Twitter)
  • Snapchat
  • Instagram

Facebook has quickly established itself as the most indispensable social media platform and that doesn’t stop with their newest Live addition. It offers significant influence, provides multiple methods for user engagement, and gives companies numerous methods of spreading their reach through user notifications and the ability to save live video sessions as a media item to be watched at anytime on their brand pages.

If your audience is already highly engaged in your brand, Periscope would be a great option.  However, if you believe your brand would be better supported by more of a “storytelling” approach then Instagram and Snapchat would be the way to go.  

Go with the flow

Instead of spending hours, days, or even months producing the perfect piece of content and then publishing it after it’s completion, live streaming video can literally be improved or directed by the viewers feedback as you go.  Most platforms offer instant feedback in various forms such as allowing users to Like and comment as the session takes place. This creates a conversation between the video host and his/her audience.  This allows the viewers the ability to shape the content they are watching.

Test, test, and test again

Just like all other marketing avenues, you should start with broad experiments, trying a wide range of content that explores a vast amount of possibilities while at the same time testing your audience to see what they are most attracted to.

As Forbes pointed out, not every brand will have success with the same types of live content.  For instance, cooking brands might have great success with instructional type videos that showcase recipes and/or products; while sports brands have more success with a Q&A session. You will likely need to test a wide range of video content to see what work best for you and your brand. Ultimately, your audience will dictate the type of content you create.

Ready, Set, Go

Start with a rough script so that you aren’t stumbling over what message you intend to deliver. Keep your content fresh and relevant.  Your live stream shouldn’t feel like a infomercial. Users are more likely to engage with content that is genuine and not a direct pitch. And above all, remember your brand.  Your live stream is meant to represent your company’s brand, so be sure to stay on point.  

 

Posted in Affiliate Marketing, Social Media MarketingComments (0)

Content Marketing Trends to Follow in 2017

As a content marketer it is not only a good rule of thumb to keep up on current trends, but also to look forward into the future for helpful tips that could very well either make your marketing agenda or brake it.

For instance, what trends will carry over from this year to help shape your plans for 2017? What new advancements will change the way marketers operate or carry out their current plans?

While it’s true that we don’t have a crystal ball or some fancy-schmancy scientific doo-dad to tell us the future of the ever-changing world of content marketing, there are plenty of strategies gaining momentum heading into this new year.

The current research shows that content marketers are becoming more effective in their efforts, with 62 percent of B2B marketers alone feeling more confident than in previous years.  Eighty-five percent of those marketers stated they believed enhanced content to be the key to success. And changing it up was the winning formula for 72 percent of them.

So how can you, as a content marketer, get a leg up in the coming year?

Personalization

Regardless of the industry, personalization is here to stay.  In the content marketing space, this has less to do with writing the customer’s name on their product and more to do with creating content specifically tailored to the targeted audience.  Content that will not only engage them, but also speak volumes to their personal or professional life.

Ask yourself these questions:

  • Who is your target audience?
  • What do they care about?
  • What do they most desire to “fix”?

Content marketing is often about helping others ease their fears and anxieties or fixing a specific problem they are searching out the answers for.  Appealing to your target audience is a powerful way to show individuals that you understand and wish to offer a solution to their situation.

Quality

Quality content is nothing new, in fact it is something that is likely hammered into our heads the most.  Sure, you can churn out trash content all day long without any issues.  But will that actually bring in the views? Probably not.

With so many voices in the crowd, you have to try even harder to not only be heard but to be taken seriously. 2017 will be no different.  It will be equally, if not more so, important to create only high-quality content in order to get noticed.

Going Live via Streaming

2016 was the birth of Facebook live with all it’s bumps and hurdles.  For instance, getting someone to click on your content (whether live or static) is one thing, but how do you get them to stick around for more?

Data from Social Media Today showed that people spend almost triple the amount of time watching live video on Facebook than they do watching recorded content.

Let’s face it, people are spending incredible chunks of time watching live streaming via Facebook, Periscope, YouTube Live, and SnapChat.  So why not capitalize on this knowledge?

Email

I personally am so tired of hearing the phrase: “Email is dead.”  Really? Then explain the numerous studies that suggest otherwise.

According to Campaign Monitor, BuzzFeed added over 1 million new email subscribers in 2016 alone. How and Why?  The answer is simply, with social media channels moving further and further towards revenue growth, brands have very little control over communicating with their fans and followers. So what does that leave you? Email.

The Washington Post, for example, has over 75 e-newsletters, while The New York Times has 12 people dedicated solely to churning out newsletters for their subscribers. So while there will probably always be those nay-sayers squawking that email is dead, the media is telling us otherwise.

What trends do you expect to see in 2017? We would love to hear about them in the comments below. 

Posted in Affiliate Marketing, Blogging, Content Creation, Email Marketing, Social Media MarketingComments (3)


Facebook

Subscribe via RSS