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Snapchat will be up for a redesign to make it easier to use – per CEO Evan Spiegel

Snapchat's founder and current CEO, Evan Spiegel, admitted Tuesday that the company's sole app is too difficult to use and promised to redesign it.  This is a pretty startling announcement to change some of the app's core features less than a year after the company went public. "One thing that we

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Hottest Social Media Trends of 2017

It would be an understatement to say that social media platforms have had an impact on today's digital marketing efforts. A huge understatement. In 2016, the social media craze has continued to rise with more than 2.3 billion active users and more of which 1.9 billion are mobile users.The numbers simply

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Live Video Marketing: Yes, You Can Do It!

We have talked about live video before, however we’ve never taken an in-depth look into the genre.  It seems everyone, including some pretty hefty brand names are dipping their toes in the preverbal live video waters. From major media organizations like Buzzfeed to independent beauty product sellers, streaming video’s potential

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Content Marketing Trends to Follow in 2017

As a content marketer it is not only a good rule of thumb to keep up on current trends, but also to look forward into the future for helpful tips that could very well either make your marketing agenda or brake it.For instance, what trends will carry over from this

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