Tag Archive | "seo strategies"

3 Key SEO Strategies That Will Hurt Your Business

The use of SEO isn’t a new tool to the marketing game, but a core building device in the quest to enhance any online business. However, while SEO is considered a must in creating an online business that not only gets page views, but one that actually converts; the same trends could actually harm your quest to succeed.  

A great deal of people dreaming of entrepreneur or even solopreneurship start an online business of some sort every single day, yet most of them crash and burn within the first year and the remaining aren’t turning enough profit to make it worth the effort.  Some, if not a big part of the majority, make use of SEO strategies yet still end up becoming a major disappointment for their founders.

What does it all mean?

The failure of even the most well thought out and researched of online businesses might imply that SEO isn’t always the golden slot machine of marketing strategies that some claim. Even though it is in fact  a core tool used in enhancing millions of successful companies world wide, SEO for business should never be used “willy nilly” or without a solid plan.

What direction to take.

With over 2 million web pages available for the search term “SEO Techniques,” it is no wonder that many fall victim to fake or out-of-date claims to success using this or that SEO strategy. To ensure SEO works for your online business, certain techniques must be avoided at all costs. This strategies have been proven to not help your business effort but actually do harm to your efforts. Below is a list of three key SEO strategies which must be avoided in order to obtain the best gains in your business venture.

  1. Keyword Stuffing

The threat behind keyword stuffing has been confirmed to have harmful effects to your website ranking. Too many keywords in web content is simply overkill and could have your page spiraling down the viewer’s search page faster than a speeding bullet.

Instead of stuffing your content with a heaping ton of keywords, why not focus on creating quality content that reaches your target audience. It’s important to avoid stretching beyond the 2% density of keywords in your content.

  1.  Tons of Backlinks

It’s fine to fill your content up with backlinks, as long as they are relevant and something that will appeal to your target audience. Again, like most things in life, quality trumps quantity in a landslide win. One of the worst mistakes people tend to make is placing their focus on incorporating a large amount of links on their sites not realizing that quality overrules quantity hands down.

Link building is an easy SEO strategy that pretty much anyone that churns out content or pays any bit of attention to their incoming and outgoing traffic sources uses. This strategy can easily award an online business owner with a ton of links.  However, most people fail to examine the quality of links they are getting. It’s easy to get caught up in the numbers and forget to look at the bigger picture.

The same rule applies when sending all of your SEO power to your homepage via built links. Instead you should be building out content rich subpages in your site that target the key phrases that you wish to rank for.  

  1. Lacking Content Rich Pages

If you want others to link to your site naturally, then you should start by creating (or higher others to create) quality content. Quality content appeals to your target audience. If you aren’t doing that then having a ton of links pointing at your page won’t look natural.  And un-natural is not a good look for Google.

Google simply won’t “believe” that a post with 400 or so words would naturally get 100+ links pointing right at it. However, a quality article of the same 400 or so words can and will bring in hundreds of links on it’s merit alone.

The three no-no strategies above can be easily axed from your repertoire. Yet by avoiding them your business efforts could see very drastic and appealing outcomes in the end.

What techniques or strategies work the best for you?  We would love to hear all about them in the comments below.

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SEO

Are You Wasting Your Time With SEO?

No SEO isn’t dead. Let’s just start there. This isn’t another one of those blog posts. It’s way more jaded than that.

This blog post is a less of a disgruntled rant and more of a wake up call.

SEO isn’t dead but it is becoming harder to rank. Why? There are a lot of reasons. You’ll hear some say it’s because of Panda. Some say Penguin. Some say both.

The realistic picture is cloudier than that.

Just for a second consider this:

Google prefers big brands
Good links that help you rank are hard to come by…
Each link is looked at under a microscope…
Google hasn’t always seemed affiliate friendly

Even if you wrote that all off as conjecture, even if you “believe” think you can rank with amazing, optimized, white hat contents

You’ll still have to deal with SERP crowding and shrinkage.

What?! Shrinkage?

Yes. Shrinkage. It’s getting pretty damn cold in the SERPs these days. Have you ever noticed search results with 7 listings instead of 10? Before August 13th it wasn’t that common (although it did happen from time to time). After August 13th it increased dramatically.

Check out this graph from SEOMoz’s post SERP Crowding & Shrinkage: It’s Not Your Imagination

serp crowding

They go on to say:

SERPs with 7 results were an anomaly prior to 8/13, with the system tracking a maximum of one (0. 1%) on any given day. On 8/13, that number jumped to 10.7% and then, the following day, to 18.3%. Almost one-fifth of SERPs tracked by our data now have 7 results.

Now don’t get caught up in the numbers. This is representative of what SEOMoz tracks which is not the entire Google index. It’s also important to note that Google changes constantly. Perhaps this is just a … ahem… test.

What this does highlight is the fact that you have no control over Google (hopefully that isn’t news to you). And that means sometimes even crazy SERPs happen leaving you out in the cold.

Is there still affiliate opportunity for the SEO minded individual?

Some truly believe there is. Some will just tell you it doesn’t matter if there is or isn’t. Just go buy traffic through more traditional paid channels.

So what’s the moral of the story?

The moral is that affiliates of all types need to evolve into better marketers. Some will handle this transition better than others.

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How WordPress Conflicts Hurt SEO

Do you know if your wordpress plugins are competing to display your on page seo?

There are many many themes and plugins that try to help WordPress site owners with their SEO. Specifically on page SEO.

Sometimes these things don’t play well with each other.

That means that search engines might be showing page titles, descriptions, and keywords for your site that you didn’t intend!

Here’s a real life example

Today I logged into Google + to share a link to affiliatejitsu.com with my “circles.” When I used the “link” icon and entered the info I realized my page title was wrong. That might not seem like a big deal to you. To me though, it’s a big one.

Your page title is how people on other websites “see you” online.

It’s what people see on Google.

It’s what people see on Facebook.

It’s what people see everywhere.

If your page title doesn’t read well you’ve lost that visitor. Maye even forever. Your page title (and description) is an ad. It should be written as one (with a keyword sprinkled in for best results).

Eventually I figured out that my theme (Thesis) and a SEO plugin (Yoast SEO) I’m using were fighting over which displayed my meta title, description, and keywords. The plugin was winning that battle and the page title I wanted as written in my Thesis on page SEO area.

To fix the problem I copied the correct title and description from Thesis over to the Yoast SEO plugin. Crisis over.

So, how do you find out if your on page SEO is being displayed right?

Well here’s a Google + quick and dirty trick to find out.

1.     Login to your Google account and head over to your Google + home page.

2.     Click the link icon next to the “share what’s new” text field

3.     Analyze your page title and description.

Is that the title you were expecting to see?

If not you might want to examine your WordPress setup. Do you have a theme and a plugin that both handle on page SEO factors? If so login and get that optimized title in the right spot so your links are read the way you want them to be.

 

This article was brought to you by: Dustin Bow

Dustin Bow is on the cutting edge of Internet Marketing.  His 8 years of experience in SEO, affiliate marketing, teaching, and consulting combines to create a unique voice in our industry.  He writes from an “in the trenches” perspective any level of marketer could find useful in their own campaigns.

 

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3 Reasons Infographics are Great for SEO

Infographics are great tools for SEO.  Any site owner that wants to improve their site metrics and eventually their rankings should be using infographics to some degree.

Here’s why

Reason #1 – Infographics Increase Stick Rates

The new school of SEO practice put a heavy emphasis on stick rates (amount of time a visitor spends on your site).  If visitors are staying on your site it means they like the content (or at least are intrigued enough to stay – content that makes people mad also has a high stick rate)  Good stick rates tell the search engines your site’s content is good!

Reason #2 – Infographics are Viral by Nature

Thinking about creating a link bait piece?  Want to build super high quality links?  Infographics can do both for you.  Put some thought into creatingagreatinfographic and your site will be rewarded with traffic and links your competitors only WISH they could have.

Reason #3 – Infograhics Get Liked (or stumbled, or shared, or tweeted)

Ok ok, so maybe this one is just an extension of #2.  This one is technically #2.5 then.  People really “like” infographics.  They’re pretty, interesting, and fun to learn from.  It only makes sense that this type of content get’s socially “liked” more than traditional articles.

Soical signals have proven to be very influential in search engine rankings.  Increase these and you’ll likely see increased organic results too.

There you have it.  3 (or 2.5 depending how you look at it) AMAZING SEO benefits to creating infographics.  These are great and all but what good is an article on “graphics” without some actual graphical material?  It only makes sense.

Here are some killer infographic examples from various industries:

1. UFCChampionsbythenumbers

The image below isn’t the entire infographic.  Click the link above to check out the whole thing. It may not be your favorite topic, but there’s a lot to learn from this one.  It’s very easy to read.  It has very clear graphical cues that guide your eye.  There are a lot of infographics out there that suffer from a clear organizational flow.

 

2.BikingtoWork

This one may not contain as much “data” as the one above, but it’s very very pretty.  This is a visually appealing stick rate magnet.  How you display the data is just as important as what data you’re displaying.

3.  History of Beer

There are countless infographics about some very serious topics.  That’s all well and good, but there’s nothing wrong with having a little fun with your topic either.

 

Let us know what you think of these examples in the comments below.  Got any great infographic ideas?

This Article was brought to you by: Dustin Bow

Dustin Bow is on the cutting edge of Internet Marketing.  His 8 years of experience in SEO, affiliate marketing, teaching, and consulting combines to create a unique voice in our industry.  He writes from an “in the trenches” perspective any level of marketer could find useful in their own campaigns.

Posted in Search Engine Optimization-SEOComments (1)


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