Tag Archive | "podcasts"

Tips for Branding Yourself Online Like the Rock Star That You Are!

By now I’m positive that you are sick of hearing just how important “a brand” is for your business. But what about the importance of your own personal brand? In a swirling sea of digital information, you need to stand out in the crowd as an expert in your industry.

When you build a strong personal brand, you can then leverage that strength to attract customers to your business simply by being yourself and allowing your expertise and knowledge to shine through.  

Although, be warned, just like anything else worth getting this too requires some diligence and know-how. It isn’t something likely to happen overnight and does in fact require a good deal amount of time and effort.  

Here are some tips to get you started on the path to successful personal branding:

  1. Blog, blog, blog – Just Do It

So many of us, myself included, often procrastinate when it comes to putting ourselves out there. That old adage “Nothing risked, nothing gained,” often comes to mind when I’m counseling new solo or entrepreneurs. Unless you are willing to put  yourself out there, you will never know if there could have been something further gained from the experience.  

One of the very first pieces of advice that I always offer is to “just do it!” Sit down, write out a list of your top five qualities as they relate to your business and then draft your first blog post out of one of them.  Then do it again, and again, and again….

Commit to blogging at least 3 times a week for the first year. To get your feet wet, start with a personal blog or even a sub-domain on your business’s website. By doing this, week by week, you will eventually find and gain your own personal voice.  One that hopefully others will want to follow.  

  1. Build a Social Media Following

For as much as some of us seem to loathe the age of social media platforms such as Facebook, Twitter, and Instagram (just to name a few), time warp your brain back twenty years into the past.  Now try and imagine (or relive) just how hard it was to contact a CEO of a large company. Now, though a simple line of text via Facebook or Tweet on Twitter will open up a public line of communication.  

Social media should be used as a leverage to grow not only your business, but your personal brand. It is a gigantic stage to showcase your knowledge and your products and services, while also being able to network with others in your industry.  

  1.  Create Valuable Content

While blogging is a fantastic way to put your personal brand out there, not everyone has the time (or attention span) to read 700-1000 words of information. You can avoid losing traction with this time deficient society by creating content in other formats and across various platforms.

  • Vlog – Video content seems to be where it is at, mainly because it can be easily consumed across the board on most devices.  This gives your audience the visuals that will help to put your written voice to an actual human face.
  • Live feeds – Several platforms are ramping up their live feed offerings, including Facebook which now allows live streaming feeds.  The feeds can then be saved and watched at another time by your viewers.
  • Infographics – Visual content works well, since it’s easily digested.  You have the ability of taking a complex topic and breaking it down visually so that it both captures the viewer’s attention and effectively delivers your message without the need for paragraphs of text.
  • Podcasts – Yes, you read that right.  They are still a viable way to put your business as well as your personal brand out there. The format is both portable and convenient considering the listener can listen during their downtime (commuting to work, exercising, etc).

Posted in Blogging, Content Creation, ecommerce, Social Media MarketingComments (0)

10 Stupid Simple Ways To Grow Your Email Marketing List

Let’s get the bad news out of the way first.  Marketing Sherpas research has shown that your email subscriber list is most likely going to degrade by about 22.5% every year.  For various reasons:

  • Subscribers’ email addresses change as they move from one company to another
  • Unqualified leads opt out of your email communications
  • People abandon their old Yahoo address they really never use except for “spam” sites
  • Your email content no longer applies to their needs/desires

Now for the good news…There are tons of easy ways to continue to grow or build your email marketing list back up.  As a marketer it is your job to infuse fresh contacts into your email campaigns that you can keep your numbers growing.  This is done with a little bit of ingenuity and time, not by purchasing or renting a list, as we discussed a few weeks back.

Below is a list of 10 ways to ramp up your email database for free:

Grow it with new content

1) Create a new lead-gen offer such as a free ebook or whitepaper which would be available for download after they provide you with their email.  This is a pretty standard lead-gen move.  Create a landing page with an opt-in form and a teaser about the free item. The page then normally leads the subscriber down an offer flow or deeper into your blog.  

2)Create a free online tool or app.  Again just like the ebook or whitepaper the visitor would supply you with their email address in order to obtain access to the download.  Make sure to make the tool and/or app worthy of their email address offering. 

Grow it with Networking, Traditional Marketing and Advertising

3)  Collect email addresses at tradeshows or other offline events.  There are a ton of industry events everywhere, of course some are much larger than other but even the smallest of crowds could help you grow your database.  Find networking events in your area on sites suchs as MeetUp.com and make sure you are armed with business cards with a link leading them to your lead-gen page.  Of course always remember to send these contacts a welcome email confirming their opt-in to your list.  

4) Host your own offline events.  Not finding any networking events in your area? Host your own using sites like MeetUp.com or other social media platforms.  Send a blast out on Twitter or create a boosted Facebook post.  

5) Host an online webinar or podcast. Collect email addresses at registration.  Remember to make the webinar or podcast valuable not a timewaster.  

6) Add a QR code to your traditional printed marketing campaigns.  People can easily scan them to opt-in to your list.  Plus they just look “new agey.”

Grow it with the help of a partner

7) Host a co-marketing campaign or offer with a partner.  Ask for the help of a partner (should be a known entity – again not a purchased or rented list) to co-promote the lead capture to both his and your own list.  After the launch the list becomes a shared resource.  

8)  Have affiliates run your offer on their website.  You will either have to reciprocate with an equal amount of traffic to your site or set up a pay per subscriber scenario.  

Grow it with Social Media

8)  Add a simple sign up page to your Facebook page.  Yeah, that sounds silly but many people simply overlook this.  There are many different app options to add and set up an email sign-up form to your Facebook page alone. Most email list servers have a custom Facebook app that syncs with your list from Facebook.

Some suggested email sign-up apps are:

9)  Preview or give teasers of premium content via your social channels.  Just as with your lead-gen page, you can give a glimpse of your free ebook or whitepaper and ask for their email information in exchange for the entire download.   Tweet, post, or share excerpts from the ebook/whitepaper to drive interest and traffic to your lead-gen page.  Make sure you include a visual component in each post.

10) Leverage your YouTube channel.  Add call to action and URLs in to all your posted videos that will encourage visitors to subscribe to your list.  

All of the above examples are ways that you can ramp up your email list today.  Many of them are not even too difficult to put into action.  The objective being to stay on top of your list building so that it never truly dies out.  Keep cycling out the dead weight (look for an upcoming article on list segregation), nurturing the veterans, while still growing the fresh subscribers.  

What other ways do you use to grow your list? We would love to hear your ideas!

Posted in Affiliate Marketing, Email MarketingComments (1)


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