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Global Benchmark 2.0 Report for Mobile Marketers

Almost 89 percent of users do not return to an app one week after first installing and/or using it.  That number seems insane, however it's all apart of the details in the new Global Benchmarks 2.0 report from mobile measurement and fraud prevention firm Adjust.The new and improved version of the already powerful report provides

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Now or Never – Hop on the Mobile Marketing Growth Train

Eighty two minutes.   That’s the average amount of time an American spends on their mobile device on any given day.  The addiction started way back in 1999 with the introduction of the Blackberry, or as most of us lovingly refer to them “the crackberry.” If you are like most of us

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When the traffic source matters: CPA cases with Clickadu Ad Network

The fact that Clickadu Ad Network has been successful throughout the recent years сan be proved by its being shortlisted for the Industry Choice of Network, a world nomination arranged by International Performance Marketing Awards 2017. It is one of the 3 independent nominations made by third parties - clients

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Dear App Developers: Think Twice Before Going Mobile-Only

Following predictions by technology analysts traced to back 2008, the rate of global mobile Internet usage finally surpassed desktop Internet usage in 2016.  It’s clear the ways in which individuals interact with technology are changing, and with it, the fabric of contemporary life. Once considered the purview of hip twenty

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