Tag Archive | "mobile marketing"

When the traffic source matters: CPA cases with Clickadu Ad Network

The fact that Clickadu Ad Network has been successful throughout the recent years сan be proved by its being shortlisted for the Industry Choice of Network, a world nomination arranged by International Performance Marketing Awards 2017. It is one of the 3 independent nominations made by third parties – clients or partners. The organizers of the event say, the flow of applications was enormous, so to get into the shortlist is already an achievement.

Clickadu is a huge traffic source delivering now about 180M+ impressions daily from 240 GEOs which bring their advertisers over 210K+ conversions per day. The ad network is rather young, almost 3 years on the market, but rapidly growing and performing impressive results. If we look back at the figures of November 2014 we could see 30M impressions and over 7K conversions per month. In March 2015 the guys introduced a smartlink monetization solution and a few months later publishers received their own self-serve platform. In the mid-2016 Clickadu recorded 410M impressions and 172K conversions per month.

Just in half a year the figures enormously increased up to over 1.4B impressions and 836K conversions. In June 2016 a self-serve platform for advertisers was launched with a CPM model available. The number of impressions reached 2 billion per month. The last autumn was really fruitful: the availability to work via RTB, the CPA model for the self-serve platform, the Anti-AdBlock code for publishers ensuring a higher fill-rate, the official WordPress plugin. By the end of the last year Clickadu was serving over 3B impressions and 1.1M per month.

Recently the guys introduced IP Capping into the SSP and upgraded Anti-AdBlock coping with adblocking not only at the domain level.

Clickadu works with both direct advertisers and advertising and affiliate networks.

Let’s have a look at what advertisers can get from it.

Types of traffic

Clickadu works both with mainstream and adult traffic from direct desktop and mobile placements.

Best-converting verticals and geos

Clickadu is a definitely your source of traffic if you run advertising campaigns on the following verticals:  Apps, Tools, Dating, Cazino, Binary Options (Forex), Gambling, Games, Online Cinema, Software, E-commerce, Sweepstakes, Mobile Subscriptions (1-click, 2-click), Adult, Health.

Top-10 GEOs are constantly changing. Here is what Clickadu had at the end of June 2017 (impr./day):

USA — 30M

India — 15.6M

Thailand — 10.4M

France — 8M

Great Britain — 6.9M

Indonesia — 5.5M

Brazil – 5.4M

Germany — 4.8M

Russia — 4.7M

Vietnam — 3.8M

Ad formats

Clickadu Ad Network has been always specialized in the most effective ad formats like popunders, pop-ups, tabunders and tab-ups. They say, pops rock and are still very popular not only with the entertainment and adult offers but also mainstream like binary, tools, e-commerce, health and beauty.

  • Popunders may bring a lot more conversions in comparison to many other ad formats.
  • In many cases popunder ads are cheaper than other ad formats
  • Popunders are more viewable: almost every user gets to a popunder which not only converts but also works for the brand mind share. While due to banner blindness only 1 out 100 users on average gets to the product page through banner ads.

Still, Clickadu is keeping the pace and introducing new ad formats which are in high demand now with advertisers and publishers. You can already choose now display banners and direct links, video banners are pending, while mobile clients will soon enjoy sticky footers.

To be or not to be…self-served or managed?

There is a choice! Well, normally advertisers with bigger budgets enjoy the managed  platform with the key feature of 24/7 support by the personal manager via any convenient communication channel (Skype, Email, Messenger, Facebook, LinkedIn, etc.). The managed platform differs from the self-served one by IP and city targeting. Smartlink offers go through the managed platform only.

The advantages of the managed platform are obvious! Your personal manager takes care of everything: rates optimization, campaign launch, management and optimization to ensure better conversions and budget economy. Also black and whitelists which can be extended to maximum 1000 zones each is no problem for you with a personal manager! Make sure you get traffic from a lot more premium placements.

However, if you prefer acting on your own, you are welcome to the user-friendly self-serve platform equipped with advanced targeting, real-time statistics, multiple payment methods from wire and e-wallets to credit cards, tracking setting, support and API integration.

What can you do at the Clickadu SSP?

At the self-serve platform you are able to create, edit, pause/stop, copy and do multiple copies of advertising campaigns; check the volume of available traffic by bid and country; check a real-time statistics by impressions, conversions and rates; see the budget spent in USD; filter data by date, product, campaign, material, zone, country; see/download daily expenses since the date of registration; see/download invoices and their statuses.

IP Capping and Frequency Capping

IP Capping is a brand new targeting option which limits the number of times your ads are displayed to the same person with the same IP-address on a publisher’s website. When a website visitor sees the ad for the first time, the ad server receives the info about the individual IP. If you set IP Capping to be 3:24, it means one visitor will see your ad only 3 times per day.

Visitors may regularly clean cookies. For this reason Clickadu decided to add IP Capping which may be used either at the self-serve or at the managed platforms. Clickadu recommends setting both Frequency and IP Capping for your campaigns in order to optimize your budget and get more unique leads.

Smart spending with SmartCPA

While creating a campaign you can choose either CPM or SmartCPA model to pay on. Both models show conversions, and sometimes it can be even cheaper to advertise on CPM (cost per mille or thousand impressions) than on CPA (cost per action). SmartCPA is a unique tool on the market for a self-serve platform. It is a totally auto-optimized algorithm powered by an advanced learning mechanism allowing to automatically match your CPA offers to 100% targeted users, helping you reach more relevant audience.

Advanced targeting

Both the self-served and managed platforms provide the following targeting options: Geo, Operating System and its version,  Device Types, Connection Type, Mobile Carrier, Browser and its language, IP Zones, Individual Zones, Time Schedule, IP and Frequency Capping, Delivery Method, Black- and Whitelists.

Advertising with API

API allows networks and brand promoters to manage their advertising campaigns on their own platform. An application program interface (API) is a special protocol which enables integration of two platforms. API helps advertisers work remotely with our platform: create, launch, and stop campaigns; change a bid, a link or targeting settings.

Programmatic advertising via RTB

Possible! Clickadu sells tons of traffic on a per-impression basis via real-time bidding system (RTB). The more you pay for the bid, the more chances to get your ads displayed to your targeted audience. The whole process takes a moment! More than the system drives traffic automatically, matching it to your bids, cutting off the unwanted impressions.

Words are nothing without figures! So, here is a couple of cases with Clickadu.

A4Games Case

Vertical: Game Desktop

Offer: Blade of Queens

Price model: CPL

Traffic type: Popunder

GEO: US

Work time: 1 week

Solution:

  1. Division of the traffic sent into smaller segments: OS Win version (Win XP, Win7, Win8, Win10) and Browsers (Chrome, IE, Edge, Firefox, Opera), OS Mac version (10.9, 10.10, 10.11, 10.12) and Browsers (Safari, Chrome, Firefox, Opera).
  1. Creative work

10 landing pages (5 for Win and 5 for Mac)

8 A/B tests

We have received a 140% growth in conversions after we have introduced our landing pages.

Result:

Impressions – 7.8M

CR — 0.8%

APUS GROUP Case

Vertical: Tools Mobile

Offer: APUS Launcher

Hard KPI: Retention rate >50%

Price model: CPI

Traffic type: Popunder / In-app

GEO: Thailand

Work time: 1 month

Solution:

  1. Division of the traffic sent into segments by phone/tablet and time schedule.

Device: Phone

OS Android (OS version Android 4+)

Connection type 3G/WiFi separately

Time schedule: 2 campaigns on Monday-Friday ( 5 p.m. – midnight) and on Saturday-Sunday (11 a.m.-10 p.m.)

Device: Tablet

OS Android (OS version Android 6+)

Connection type 3G/WiFi mix

Time schedule: 2 campaigns  on Monday-Friday ( 5 p.m. – midnight) and on Saturday-Sunday (11 a.m.-10 p.m.)

  1. Creative work

Individually for each Device type and Traffic type (Popunder и In-app)

12 Landing pages (6 for phone and 6 for tablet)

20 A/B tests

CR +138%

We have received a 138% growth in conversions after we have introduced our landing pages.

Result:

Impressions – 303 M

CR – 0.93%

RR – 54% (retention rate)

Sign up with Clickadu and get 10% extra to your first deposit with a bonus code OV2017!  

Posted in Affiliate Marketing, Blogging, CPA Marketing, ecommerce, Home Business, Mobile Marketing, Search Engine Optimization-SEO, Social Media MarketingComments (0)

Dear App Developers: Think Twice Before Going Mobile-Only

Following predictions by technology analysts traced to back 2008, the rate of global mobile Internet usage finally surpassed desktop Internet usage in 2016.  It’s clear the ways in which individuals interact with technology are changing, and with it, the fabric of contemporary life. Once considered the purview of hip twenty and thirty-somethings, it’s no longer unusual to see small children and people over the age of 65 deftly using various apps and software tools on smartphones and tablets.  For many in the younger set, they can’t imagine daily life without the constant presence of such devices.

This is all exciting news for software developers, many focusing their time solely on building apps and tools designed for phones, tablets and wearables.

Mobile development is a specialized field, requiring forms of expertise demanding practitioners become uniquely skilled in a wide and eclectic range of coding and design practices. Such niche skillsets come at the expense of having more broadly applicable knowledge; in that sense, devoting one’s development portfolio exclusively to the mobile environment is perfectly logical. It’s fun, too: mobile developers work in a fast-paced, perpetually changing environment, which easily provides more than enough stimulation for enterprising techies. The well-known excitement and competitiveness of the startup world makes it all the more appealing for those who want to work at the cutting edge of technology.

But is going mobile-only the best way? While they may not be so obvious, there are many drawbacks to this career trend. The hidden downsides of mobile-only development are worth reviewing. Here are some issues for consideration by anybody thinking about launching a mobile-only development career.

User retention. While the competitiveness of the global market is exciting, it also means getting and retaining customers is more difficult in the world of mobile-only apps. Such startups and developers must spend more time and money advertising their wares than those who sell to a wider market. Furthermore, simply getting users to install apps is only half the battle: while most desktop technology lives on a user’s computer for a long time, it’s all too easy for mobile users to hit the “uninstall” button. Since many apps work on a paid subscription basis, this leads to major losses for developers over time.

Syncing and integration. As new hardware and later versions of operating systems are introduced, integrating apps fluidly across platforms presents an ever-growing challenge to developers. It’s tempting to design products optimized for the latest OS or device, but more often than not, that means apps won’t work as well on earlier versions. And while ads from large tech companies make it appear as if all savvy users rush to grab the latest phones or upgrade to the newest systems, most people can’t afford the cost or the time to learn how to use the newest of everything. Early adopters represent a small share of the general mobile market. Frequently, mobile development means building tools faster than they can be used by customers.

Competition with bundled apps. All smartphones, tablets and wearables come with pre-installed software that, unlike anything purchased in an app store, can’t be deleted from the device. Since memory on a mobile device is so limited, users are selective about apps they choose to run. So competition comes not only in the form of apps with similar functions but all other optional software tools. Mobile-only developers must work harder to distinguish their products than those who build more widely useable applications.

A sustainable career in software provides the immediate gratification of innovation, and speaks to the real needs of end users and fellow technologists. As exciting as it is for software developers to consider a mobile-only career, those who are on this track should consider all of its pitfalls.

Posted in Mobile MarketingComments (0)

How to Protect Your Profit in the Affiliate Industry

By Moris Katzobashvili, Sales Director Edge226

Moris holds over 5 years of experience in the industry, Supply and Demand Master, Consulting Startups, Senior Ad-Networks, Affiliate Networks and SSP’s, B2B Leader in company growth and in exploring new verticals. 

ROI, Margin, Profit, Revenues – We measure our entire network and business success in a one simple line with a $ sign next to it. But behind that bottom line there are numerous parameters that inflect our performance and monthly earnings.

Most of us are familiar with the common and obvious factors such as media cost, employees, office expenses etc.  Although we must not avoid the hidden parameters that are effecting our cash flow without us even noticing it.

Neutralize Scrubs

Whether you are on the Affiliate side or the Advertising side, when closing on your billing cycle 15th of each month you are preparing yourself for an all-out war against scrubs. “Everybody goes through it”, we say to ourselves in the back of our mind, and all is left for us to do is to reduce the deduction as much as we can. So how can we limit scrubs amount to the minimum?

Before taking any active steps practical we must change our mindset, we need to become the proactive side and stop being passive. Our main goal should be finding a quick and reliable process for detecting immediate suspicious traffic sources in real time, easily disable these sources and notify your partners.

Now you can use Echo226 Mobile and Affiliate All-in-One Platform to gain back control with quality management enhanced feature-set like: Automatically pausing affiliate with low CR, or Multi fraud protection tools reports integrated to Echo’s platform in real time. With that kind of power, you can diminish the number of scrubs by preventing them in real time.

API – Can Make You or Brake You

Personal relationships in the Affiliate Industry has its benefits but for scaling up your numbers there is no other choice but automated workflows. API has become a huge “Buzz” word in our industry so no need to present its importance here, but how to use its endless productive possibilities is a completely different thing.

Beside the ability to pull the full offer information from partners with a press of a button, we need an API service we can trust. I cannot stress this enough, but a malfunctioning API could be the reason for closing your network with trail of very angry partners behind. When you decide to depend on a machinery to do your manual work, make sure it can handle your missions. Echo’s API is the only product in the industry with API Per User and not Per Network, meaning it’s the most powerful API tool for demand collector, reporting API and Live Bulk API.

Syndicate Your Affiliate Tools

If you are in this business long enough, you have probably heard about the Pareto principle more than once. Many affiliate networks had translated this principle into overwhelming their team with affiliate tools for testing, measurement and endless unique features that they must have. But instead of investing time on their core business, affiliate networks have started to get lost in the woods of multi-platform and tools that may increase profit for a specific account in the short term, however it’s a huge deviation from the right Pareto path.

With Echo226 All-in-One Platform there is no need to use different affiliate tools and having to sign in and out from numerous platforms to get the full picture. All information is available in one place. Now you can plan, deliver and optimize based on information on one platform, one dashboard – One Place.

There is a simple reason why Echo’s platform answers all the key issues regarding the affiliate network’s needs. We have entered this market after years as experienced SAAS product providers, and when the performance world was controlled by Right Media and Appnexus (remember them? :)) we came and changed the game. Now we have come to change the Affiliate Network industry with our All-in-One Platform. Give us a chance to show you how it is a game changer both professionally and financially. 

BOOK A DEMO TODAY AND GET A FREE TRIAL

Posted in Affiliate Marketing, Mobile MarketingComments (2)

10 Things Learned from 300 Mobile Developers

In my prior life, I ran one of the most highly trafficked mobile destinations for quite a while and we launched one of the most successful apps of all time. It still stands among the Top 10 Android apps within Android Market or Google Play (call it what you will). Even with all that experience, we were one developer, one drop within a larger cloud, buffeted by many of the same winds of change, but untouched by many of them as well.
Since I left and started interacting with literally hundreds of mobile app developers, I’ve learned many new things (surprise!). I had posted something earlier this month on my personal blog about lessons learned from interacting and working with over 287 mobile developers and I wanted to expand on the points that I had made over there. 

There were 10 items that I had pointed out (even though there are many more) as indicative of what you’ll experience when working with mobile developers. I’ll elaborate over here on each of those initial points:

  • Some care about their brand equity. Some don’t. – A developer that cares about their brand equity doesn’t typically display flashing banner ads, or one-click purchasing where it is unexpected. They care about the message that they convey and may not even run ad networks or affiliate offers if it’s not associated with a positive message-type brand.
  • Some care about user experience. Some don’t. – Some developer care about what their users think. Some just do the “pump and dump.” They throw out an app with some great monetary hooks, market the heck out of it, and then take whatever they can get. Once poor user reviews hurt their conversion rates, they move on to the next one. Or they just don’t ultimately care about how great their product works and acts. They have other priorities.
  • Some care about the amount of revenue they can drive. Some don’t. – Not every developer cares about how much revenue they earn. Not every developer even cares about driving revenue at all. They have different desires and it’s important to understand who they are when talking with one about advertising inside their app.
  • Some care about creating several different revenue sources. Some don’t. – You’ll come across developers that are happy just running advertising. Some want advertising and in-app purchasing. Or some just focus on the total dollar amount. On average, if you can introduce something that decreases the dependency on one type of revenue source, developers will be interested.
  • Some care about working with multiple revenue partners. Some don’t. – Similar to the prior point, developers understand the need to decrease risk as much as anyone else and so if they can reduce their dependency on one revenue partner they will.
  • Some care about advertising revenue. Some don’t. – With variations on prior themes, you’ll find that not all developers will place advertising in their apps. Some will only use in-app purchasing. Some will use nothing.
  • Some care about in-app purchasing. Some don’t. – Some developers try to upsell their users and very often are successful with this type of endeavor. They can be particularly successful if it’s a natural extension of their product such as a premium version or currency for a game.
  • Some care about the upsell. Some don’t. – Many apps have a natural upsell. It may be to a premium product that the developer has built or it may lead to another ancillary product that someone else is offering as a product. Those type of partnerships are the most natural. Not all developers focus on it though.
  • Some care about paid apps. Some don’t. – There’s been a big shift from paid apps to freemium apps. With that said, you’ll still find many developers that only launch paid apps. Their traffic is usually next to nil when compared to the freemium guys, but sometimes their profit is equally as good. You don’t need many paying users when your users are actually paying. Even still, many of them are realizing that the best strategy around this is either freemium or the upsell to a paid version.
  • Some care about money. Some don’t. – This is just a small, but important, sampling of what drives developers. Don’t assume that every developer wants to monetize. Some of them want to make the world a better place. And yes, that’s important as well.

 

When you talk with developers, it really pays to understand these points. Not because it’ll be an easier sell but because you’ll be better able to understand what they have to say and, as such, be better able to help them with your unique talents and products.

Mark Rosner is the CEO @ Applied Revenue. He is passionate about revenue, mobile, and technology. Focused on bringing insight into the crosscurrents of that world, you can find something daily over on his Twitter feed or on Tumblr at Mark’s Applied Revenue.

Posted in Mobile MarketingComments (0)

Hyper-Local Targeting Now Available on Mobile – Jumptap

I know that we have been covering a ton of mobile marketing information here on the blog recently, but it’s for good reason.  Mobile marketing innovations are currently exploding, resulting in countless new opportunities for affiliate marketers.

Another new opportunity has “jumped up” in local mobile marketing which will specifically provide local retail businesses with a new and deadly mobile marketing weapon through Jumptap.

Utilizing the new found benefits of a data partner; PlaceIQ, Jumptap will be providing advertisers with the ability to market down to the city block level.  That’s right, hyper-local targeting down to the city block level!

Talk about powerful advertising for any affiliate or service provider working for local retail businesses!  Here is more from Jumptap on this recent development:

In the second half of 2011, Jumptap brought unique third-party data partnerships to market, which began to pay off for advertisers in the retail vertical and in other prominent categories. To further enhance its offerings, Jumptap has inked a partnership with hyper-local data leader PlaceIQ.

The data provider transforms ‘location into context’ by ingesting large amounts of unstructured, unrelated, anonymous location-based data types such as photos, place, event, digital, social and more. After cleansing and normalizing vast amounts of data, PlaceIQ then extracts patterns, trends, intelligence and context. The resulting hyper-local ‘location profiles’ (down to a city block) suggest the likely context and behavior of an anonymous user, or device.

When coupled with time and location, these anonymous profiles can provide powerful targeting opportunities. The Jumptap-PlaceIQ offering will make it easier for advertisers to reach precise grids that are most likely to contain people at work, luxury shoppers, tourists, students, travelers, and more.

This approach is privacy-friendly, as PlaceIQ profiles locations not users, and no personally identifiable information is gathered, stored or used. As smartphones proliferate, retailers are recognizing the power of location awareness to drive foot traffic and in-store behaviors. The Jumptap-PlaceIQ partnership is squarely aimed at delivering on this promise for retailers.

“Jumptap’s retail business experienced explosive growth in 2011, and retailers who leveraged our unique third-party data to target specific audience segments during the holiday season saw significant performance uplift,” said Todd Anderman, Chief Media and Revenue Officer, Jumptap. “Matthew’s retail expertise combined with our retail insights, existing third-party data relationships, and the addition of PlaceIQ’s hyper-location data will help our retail partners further integrate targeted mobile advertising into their overall media mix and increase sales.

Posted in CPA Marketing, Mobile MarketingComments (1)

Mobile Targeting Secrets – Increase Conversions

If you aren’t utilizing mobile marketing through the Adwords platform yet…you should be. Some of the most profitable and highest ROI campaigns in the affiliate space these days are mobile-targeted campaigns. Think pay-per-call and mobile relevant offers and landing pages.

One of my favorite strategies for lead generation across nearly all verticals is to drive calls and clicks from mobile targeted ads. One reason is because even today there isn’t a huge amount of competition. However, another reason is that most mobile advertising platforms, like Adwords, allow you to target very specifically according to device type and other characteristics.

The marketing tip here is to understand that each device typically caters to a certain demographic. In other words, most devices have demographically similar users. This is powerful knowledge and an extra tool in your ad targeting arsenal as compared to non-mobile campaigns.

Think about the likely demographic of a simple feature phone or gophone user vs. the demographic of an iPhone 4S user. Powerful demographic knowledge there and it gets even more detailed when you break down very specific devices.

Understanding the demographic of the users of a specific device or device type will allow you to include or exclude the users of that device seeing your ads. Kind of like cpv targets, or ppc keywords, you can filter out and turn off devices that aren’t converting for your offer or turn on a specific device where the users are converting for your ad. Mobile optimization rocks.

Non-mobile campaigns don’t give you this added tool for targeting, simply because targeting specific non-mobile devices will normally not give you a demographic that is targeted enough to make a difference in your campaigns. Bummer PeeWee.

With that being said, mobile targeting just got even better and more flexible on the Adwords platform. Google has now given us the tools to target mobile users based on OS version, and whether or not they are connecting from a WiFi connection. This should only serve to further increase the ROI of our mobile campaigns. Score.

We already have the ability with Adwords to target based on the operating platform, but now we have the ability to drill down even further and target based on a platform and version of that particular platform. This kind of targeting is especially relevant to App and software developers, but can also be used more creatively if you think outside the box a bit.

Now we can also target users based on their connection speed. This is extremely powerful because we can now target users that we know have the capability to view higher bandwidth pages which might contain audio, video, etc. We all know that incorporating audio/video, etc. can significantly increase conversions…but it was too much of a risk to incorporate those things in our current landers.

Well, now we can because we can setup a campaign for high-speed connections and a campaign for low-speed connections which will allow us to serve different landing pages to each type of user.

Thus, we can maximize conversions by showing users that can watch a video, a page with video included…yet not lose the low bandwidth users by ensure we still serve them a more stripped down version of the landing page.

You can find these new targeting features in the “campaign settings” menu under the “networks and devices” and “Advanced mobile and tablet options”.

Adding these two new tools to the mobile targeting arsenal in Adwords should get you very exited. Happy increased margins!

Posted in CPA Marketing, Mobile MarketingComments (1)


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