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7 Reasons You need To Let The Data Call The Shots In Your Marketing

Great…Just what you needed right now. Right? Ol’ Caitlynne coming along and telling you how much you need to change your approach to this whole online marketing thing.Just as you were starting to not suck at doing it the old way..Sorry. It’s kinda my job, but I’ll make it worth

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A Novice’s Path to Landing Page Optimization

I’m positive you have heard the following before, if not a gazillion times:Optimize your landing pages.Write killer headlines.Test everything.Even though these mantras have been shoved down every internet marketers throat from Florida to Tim-Buk-Too, I’d wager to say that the majority of those reading this very post haven’t

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How I Make an Extra $75K/year Off One Little Campaign and Why Split Testing Is a Complete Waste of Your Time If……

Are you currently utilizing split tests in your marketing efforts?Your answer better be yes, and if not, you should probably stop reading this article immediately and start implementing split tests right now. If you ARE currently split testing, are you using a statistical significance calculator to interpret your results before taking

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