Tag Archive | "infographics"

The Hidden Mystery behind Affiliate Tracking [Infographic]

One of the best things about affiliate marketing, and digital marketing at large, is the possibility to measure your efforts.

You can literally track anything online — where the visitors came from, what they clicked on, what device they used, what internet connection served them, what banner or landing page performed best and many more.

Nevertheless, being new to affiliate marketing usually brings a lot of “how-to” questions to the table. How to properly set up tracking in order to get all this information? How to use a tracker? How to launch a 1st campaign in the tracker and optimize it from now forth? The answers are right in front of you, just keep reading this article.

First thing first, let’s determine what exactly a tracking solution is. And how it actually works.

The concept is always best illustrated through an example.

Let’s imagine the simplest possible case. You go to offervault.com, choose the offer you want to promote, for example, iPhone X Sweepstakes for Latam GEO. Then you create several pre- landers or some super appealing banners, and start running mobile traffic to the offer.

Your iPhone X Sweepstakes campaign is running, and you discover that the best results (read, highest ROI) you have with:

  • the visitors who are using Android devices;
  • Samsung smartphones, in particular;
  • they are primarily from Argentina and Brazil;
  • they are using 3G internet connection;
  • Cotelcam and Telecom carriers;
  • and the most conversions happen between 7 pm and 11 pm.

This is all data that a tracking software will collect for you!

How does it actually work?

Every tracker generates the so-called ‘tracking link’. This link is used by an affiliate to send all the traffic through it. In a pic it could be visualized in the following way:

How does the tracker know which click has converted into a sale?

This process can be put in simple steps:

  1. Once a visitor clicks on your banner/ landing (whatever you use in your advertising), he is assigned with a unique ID, which is stored on his browser. This ID follows him all the way to the product purchase or any other action you set (e.g. filling sign-up form, app installation, etc.)
  2. Thanks to the assigned ID, a Network knows that this particular visitor has done the desired action that caused a conversion.
  3. Then, the Network send this ID to the tracker, “telling” that this visitor converted.
  4. The tracker, on its side, pulls out all the information about this ID and conversion, i.e. ROI, cost, CR, as well as the country where this conversion has come from, what time of day, from which OS and many more.

Thus, we can enclose that a tracking software (or tracker) collects all kind of information about the visitors that, in turn, allows you to find your profitable traffic segments and the non-profitable ones. This, in turn, opens a whole new world of opportunities for your marketing campaign optimization and profit increase.

Once we answered the questions “What is tracking software?” and “How does a tracker work?”, we can proceed with the most interesting one –

How to use a tracker and launch your first campaign with it?

First to mention, that there are several well-known and highly performing tracking solutions on the market. Despite some differences in paid subscription plans and some exclusive features, each of them is optimized for paid traffic management and performance increase. No matter which one you choose, the process of setting a campaign is pretty similar for each of them.

Let’s first determine which steps you should go through while creating your first campaign in the tracker of choice:

  1. Add Affiliate Network
  2. Assign the desired Offer with this Affiliate Network
  3. Add Traffic Source
  4. Add Landing Page (this step is optional, as you might run traffic directly to the Offer)
  5. Create your Custom domain (optional too)
  6. Set-up a Campaign (with the Offer and Traffic Source of choice)

Since an image is worth a long wordy description sometimes, RedTrack.io team made a simple infographic for you. It shows you the sequence of all the steps you should go through while creating your first campaign in the tracker. Again, all these steps are relevant for any tracker.

 

Those who just start tracking the performance of their marketing campaigns might sometimes feel overwhelmed with the range of new optimization possibilities it offers.

Here and now, the key thing you should understand is that a tracker is not about tracking the number of visits and clicks. At least, not only. It goes way deeper than that: track conversions and impressions, cost of a click for each of your traffic sources, the performance of numerous variables (geo, device type, time, etc.), publisher’s data (ad location, landing page effectiveness, referral links) and many more.

Down the line, the more experienced you become with performance marketing, the simpler it becomes to track and optimize your efforts. As you gain more, you learn new tactics and approaches for maximizing ROI.

Managing advertising campaigns isn’t easy, but tracking them should be!

Don’t know which tracker to choose or miss some features with your current tracking solution of choice? Then, you might want to check out RedTrack.io –  advanced tracking & analytics platform. Only for Offervault Scoop readers, they give away a special promo-code – OFFER-SCOOP. Use it while sign up and get 25% discount within your 3 first months of RedTrack subscription.

New to affiliate marketing and want to test the waters with performance campaign management software? Sign up for their FREE plan and track up to 50,000 events/month for free.

 

 

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Tips for Branding Yourself Online Like the Rock Star That You Are!

By now I’m positive that you are sick of hearing just how important “a brand” is for your business. But what about the importance of your own personal brand? In a swirling sea of digital information, you need to stand out in the crowd as an expert in your industry.

When you build a strong personal brand, you can then leverage that strength to attract customers to your business simply by being yourself and allowing your expertise and knowledge to shine through.  

Although, be warned, just like anything else worth getting this too requires some diligence and know-how. It isn’t something likely to happen overnight and does in fact require a good deal amount of time and effort.  

Here are some tips to get you started on the path to successful personal branding:

  1. Blog, blog, blog – Just Do It

So many of us, myself included, often procrastinate when it comes to putting ourselves out there. That old adage “Nothing risked, nothing gained,” often comes to mind when I’m counseling new solo or entrepreneurs. Unless you are willing to put  yourself out there, you will never know if there could have been something further gained from the experience.  

One of the very first pieces of advice that I always offer is to “just do it!” Sit down, write out a list of your top five qualities as they relate to your business and then draft your first blog post out of one of them.  Then do it again, and again, and again….

Commit to blogging at least 3 times a week for the first year. To get your feet wet, start with a personal blog or even a sub-domain on your business’s website. By doing this, week by week, you will eventually find and gain your own personal voice.  One that hopefully others will want to follow.  

  1. Build a Social Media Following

For as much as some of us seem to loathe the age of social media platforms such as Facebook, Twitter, and Instagram (just to name a few), time warp your brain back twenty years into the past.  Now try and imagine (or relive) just how hard it was to contact a CEO of a large company. Now, though a simple line of text via Facebook or Tweet on Twitter will open up a public line of communication.  

Social media should be used as a leverage to grow not only your business, but your personal brand. It is a gigantic stage to showcase your knowledge and your products and services, while also being able to network with others in your industry.  

  1.  Create Valuable Content

While blogging is a fantastic way to put your personal brand out there, not everyone has the time (or attention span) to read 700-1000 words of information. You can avoid losing traction with this time deficient society by creating content in other formats and across various platforms.

  • Vlog – Video content seems to be where it is at, mainly because it can be easily consumed across the board on most devices.  This gives your audience the visuals that will help to put your written voice to an actual human face.
  • Live feeds – Several platforms are ramping up their live feed offerings, including Facebook which now allows live streaming feeds.  The feeds can then be saved and watched at another time by your viewers.
  • Infographics – Visual content works well, since it’s easily digested.  You have the ability of taking a complex topic and breaking it down visually so that it both captures the viewer’s attention and effectively delivers your message without the need for paragraphs of text.
  • Podcasts – Yes, you read that right.  They are still a viable way to put your business as well as your personal brand out there. The format is both portable and convenient considering the listener can listen during their downtime (commuting to work, exercising, etc).

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get more exposure

Get More Exposure Now

It doesn’t matter what you call it – public relations, online exposure, brand recognition – every website could use more of it. More exposure equals more traffic and hopefully more sales. It’s a fundamental principle to running a web business.

The thing about exposure is that it isn’t as straightforward as other means of getting traffic. It’s not the same as paying for clicks or getting ranked for keywords that send you traffic. Exposure is one part relationship, one part paid placement, one part viral, and one part luck. Let’s take a look at a few ways you could get more exposure for your site.

Guest Posting

Personally, I think this one is too overlooked in IM and more specifically affiliate marketing. You know what this is – we’ve talked about guest blogging tips before. This form of exposure is a relationship game. Sure there are guest blog networks that will connect you for a fee. But the best guest blogging spots are attained by creating a relationship with an authority site in your market.

infographicsInfographics

These clever graphics display massive amounts of data for educational purpose. They became really popular a couple of years ago. They’re still cool but have dwindled in popularity a bit.

Neil Patel wrote a great piece called 5 Ways to Get Your Infographics to Go Viral. This is a must read guide that will help your infographic promotion process. While others are creating infographics that sit and go stale, you’ll be creating an asset that gets linked, shared, and tweeted. That’s exposure at it’s best.

Paid Press Releases

There are a lot of cheap promoters out there. You know who you are. Paying for a press release can sometimes have amazing results. Have a pro write a solid PR for you and submit it to prweb.com or prnewswire.com

Check out what John Hall says about paid PR’s in a guest post on ThinkTraffic.net

You are able to include links in the paid version, and there’s a better chance you’ll get picked up by high-quality publications. However, don’t think that just because you paid, you’ll get a great result.
Write a strong press release, or get help doing it, so it will actually get picked up. After these publications find you, your article may be relegated to a low-traffic area, but you can still add the badge to your site. Now that you know how easy it can be, it makes you consider how much many of those “As Seen In” badges cost!

What else are you doing to get more exposure for your site, brand, or product? Let us know in the comment section

image credit:
http://danizablu.wordpress.com/design-4-blog/infographics/good-infographics/

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3 Reasons Infographics are Great for SEO

Infographics are great tools for SEO.  Any site owner that wants to improve their site metrics and eventually their rankings should be using infographics to some degree.

Here’s why

Reason #1 – Infographics Increase Stick Rates

The new school of SEO practice put a heavy emphasis on stick rates (amount of time a visitor spends on your site).  If visitors are staying on your site it means they like the content (or at least are intrigued enough to stay – content that makes people mad also has a high stick rate)  Good stick rates tell the search engines your site’s content is good!

Reason #2 – Infographics are Viral by Nature

Thinking about creating a link bait piece?  Want to build super high quality links?  Infographics can do both for you.  Put some thought into creatingagreatinfographic and your site will be rewarded with traffic and links your competitors only WISH they could have.

Reason #3 – Infograhics Get Liked (or stumbled, or shared, or tweeted)

Ok ok, so maybe this one is just an extension of #2.  This one is technically #2.5 then.  People really “like” infographics.  They’re pretty, interesting, and fun to learn from.  It only makes sense that this type of content get’s socially “liked” more than traditional articles.

Soical signals have proven to be very influential in search engine rankings.  Increase these and you’ll likely see increased organic results too.

There you have it.  3 (or 2.5 depending how you look at it) AMAZING SEO benefits to creating infographics.  These are great and all but what good is an article on “graphics” without some actual graphical material?  It only makes sense.

Here are some killer infographic examples from various industries:

1. UFCChampionsbythenumbers

The image below isn’t the entire infographic.  Click the link above to check out the whole thing. It may not be your favorite topic, but there’s a lot to learn from this one.  It’s very easy to read.  It has very clear graphical cues that guide your eye.  There are a lot of infographics out there that suffer from a clear organizational flow.

 

2.BikingtoWork

This one may not contain as much “data” as the one above, but it’s very very pretty.  This is a visually appealing stick rate magnet.  How you display the data is just as important as what data you’re displaying.

3.  History of Beer

There are countless infographics about some very serious topics.  That’s all well and good, but there’s nothing wrong with having a little fun with your topic either.

 

Let us know what you think of these examples in the comments below.  Got any great infographic ideas?

This Article was brought to you by: Dustin Bow

Dustin Bow is on the cutting edge of Internet Marketing.  His 8 years of experience in SEO, affiliate marketing, teaching, and consulting combines to create a unique voice in our industry.  He writes from an “in the trenches” perspective any level of marketer could find useful in their own campaigns.

Posted in Search Engine Optimization-SEOComments (1)


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