Tag Archive | "facebook advertising"

7 Reasons You need To Let The Data Call The Shots In Your Marketing

Great…

Just what you needed right now. Right? Ol’ Caitlynne coming along and telling you how much you need to change your approach to this whole online marketing thing.

Just as you were starting to not suck at doing it the old way..

Sorry. It’s kinda my job, but I’ll make it worth your while. Promise. 🙂

This one mostly comes with it’s own reward too. Because if you do it right, the day to day “grunt work” of your marketing just sort of goes away.

Seriously. It’s like having an Uber Nerd hiding in your office who wants nothing more than to see you get things right and become a true hero to your customers.

(Which won’t suck at all, because remember. Happy, satisfied customers have a habit of spending more money, more often.)

In a word: Sweet Loyalty!

Ok, here we go. Sit back, and get ready to jump clear out of the guesswork era and into the data driven, digital age!

Reason One

Personas: Learn Them, Live Them, LOVE Them! Keeping an eye on your data will help you get a feel for the actual people spending money in your business.

More importantly, WHY..

Build “avatars” of who they are. Male/Female? Age? Education? Motivation to purchase? It all adds up to a better understanding of what makes them tick (and how to profit wildly from their business with you).

Many will even give them “Pet names” and dive into their hypothetical life experience and dreams for the future..

Reason Two

Watch the numbers on your landing pages! Learn techniques like split testing and hire a solid copywriter to up the game. Then KILL the versions that don’t perform. The savings add up in a hurry and besides, who likes wasting money when you don’t have to?

Reason Three

Tweak your Facebook audiences: It astounds me the amount of business owners spending good money on bad targeting. This is a GREAT time to be picky. Sort out the people not likely to want what you provide..

Reason Four

The BEST companies straight up bribe new customers.. Cash in a paper bag? Not really. I’m talking coupons. Fully 85% of customers admit to looking for a coupon when making a decision to use a new product or service.

Reason Five

Was It Something I Said? Strategies like retargeting prospects who checked you out in the past, and even re-engaging past customers are showing

Dynamite results with most of the people I’ve been speaking with.

Pro Tip: Treat “refunders” well, It’s counterintuitive, but it’s a VERY good idea.

Reason Six

Get personal! Once you hone in on your top customer avatars, don’t be shy when it comes to “speaking their language”. Use their words, commiserate on their problems. You will shoot straight to the front of the line if they know you “get” them..

Reason Seven

Try anything once (twice if it works): Get out of your familiar sandbox and try things like Search, Display Ads, and Print. Just because what you’re doing now works does NOT mean that other things won’t.

Hey, for all you know, trying something new can give you a whole new stream of income and maybe even be better than what you’re doing now.

Stranger things HAVE happened. I could think of a few wild success stories that only came to pass AFTER the fourth o fifth traffic source tested..

Well, there you have it, 7 solid tips for making big data your..

Uh..

Friend. 🙂

Now go forth and prosper for pete’s sake, You deserve it!

And when you do, come back and tell us what worked for you and what didn’t. We would love to hear all about your successes and even those road bumps you hit along the way.

 

Posted in Affiliate Marketing, Conversion Optimization, Email Marketing, Social Media MarketingComments (0)

fb ads

4 Facebook Advertising Tips You Can’t Live Without

Let’s be honest here… we all know Facebook is a giant. They’re the “Google” of social media. They’re also a huge traffic source you can profit from.

Recently I was doing a bit of FB advertising and wasn’t very happy with my results. That was a sign it was time to bone up on my Facebook skills. So, bone up I did. Here is a compilation of the best tips the “interwebs” revealed on the subject.

Tip #1- Bid Strategy

This is a big one. Your bid strategy is crucial to getting a campaign to profitable. FB allows you to choose your bid style, which sort of adds to the chaos. What’s important to note here is that your bid strategy isn’t making the choice between cpc or cpm. It’s bigger picture than that. Here’s what I mean…

1. Start
with CPC: By starting with a cost-per-click model, you can continue to refine your campaign and ONLY pay when someone clicks on your ad. If you started with a CPM model, you would be paying every 1000 impressions, regardless of how effective or how many clicks you receive.
2. Switch to CPM: After you have spend time refining your campaigns (adjusting bids, ad copy, images) and you are getting a high CPC, you should then switch it over to CPM. This way your spend will go way down and your traffic will stay high.
3. Crank Up Your Spend: Once you have a campaign dialed in and you are making money, its time to crank up your ad spend. If you can make $2 for every $1 you spend, there is no reasons that you should increase your spend way up to maximize profits!
source

That strategy is absolutely brilliant! It’s smart and savvy and it’s going to save you a ton of dough. Split test to get your campaign to where it needs to be, then switch to cpm to lower you costs. Speaking of split testing…

Tip #2 – Split Testing

Any affiliate looking to make money needs to make friends with this practice. Test absolutely everything you can test! Get comfortable with an HTML editor, graphics editor, and split testing software.

The faster you are with these tools the more testing you’ll get done. More testing means you’ll get to profit faster. It’s a cryin shame to see some would-be affiliates that think they’ll just outsource this stuff. You can, but you shouldn’t. Doing it yourself means it gets done faster and a lot cheaper. You need to think fast and be fast. Fast is the new big.

Here’s what you should be testing:
Ad copy – What does the text of your advertisement say? Asking the user to click “Like” below tends to work relatively well.
Ad image – Test different images to see which ones perform the best. You can get extremely granular and test images within various demographic groups. You may find things such as that pink images work better for females.
Interest groups – Another thing you should be testing is which interest groups are more passionate (and hence more likely to click). It’s frequently too expensive to target less passionate and less responsive markets as they click on ads much less frequently.
Demographics within interest groups – Once you find a passionate group, try splitting the ads by gender or age group. You may find that some groups perform better than others. Narrowing this down will help you increase your ads performance and reduce the effective cost per click and cost per action.
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Step #3 – Track Your Conversions

This one should go without saying. Because of the title of this post, I couldn’t live with myself if I didn’t mention this.

YOU. MUST. TRACK. CONVERSIONS.

There I said it.

Use Prosper 202 or CPVlab.com. If you don’t, you won’t know which ad/landing page converts. Thereby leaving you blind and hanging in the wind. Enough said.

Step #4 – Review Your Data and Tweak

When you pay for traffic you are essentially paying for data. It’s OK if it doesn’t break even or make money right way. The point is to collect enough data for you to MAKE DECISIONS THAT GET YOU TO PROFIT. Read that again.

After you have been running your ad campaigns for a little while and have some data, you want to analyze that data to see how you can further target your campaign.

Things to Analyze:

  • CTR
  • Clicks by Age Bucket
  • Clicks by Demographic
  • Ads by Purchase/Leads
  • Summary of Likes/Dislikes by Purchase/Lead

source

facebook ads

Those are my “can’t live without” Facebook Advertising tips. If you follow those with everything you’ve got you’ll do ok. At the very minimum you’ll be as well informed about your campaigns as you can be.

Have any super-special FB advertising tips? Share them in the comments.

Posted in CPA MarketingComments (9)

Facebook to Offer Mobile Ads – HUGE Opportunity

Another piece of news on the mobile marketing front…and once again another opportunity to potentially cash in huge.

According to the Financial Times, Facebook is set to launch advertising on mobile devices.  This comes as no surprise for a few reasons:

1 – Facebook is looking to increase revenues any way possible for the IPO

2 – Over 50% of Facebook access is now on mobile devices (thus they are effectively losing out on almost half of their potential revenue)

3 – They are currently not monetizing mobile as they should be

 The Financial Times said that, “Several people familiar with Facebook’s planning say that it has already discussed proposals with advertising agencies for displaying what it calls “featured stories” in the news feed seen by users on the site with a launch likely in early March ahead of its initial public offering, which is expected in May.”

It looks like they definitely plan to offer featured stories and I’m sure there will be other forms of ads.  Lets take a look at some possibilities you might want to prepare for…although it’s likely they will roll out different ad types slowly and deliberately to ensure user acceptance.

Sponsored Stories

To be able to run a sponsored story, your business must have a facebook page and “Likes”.  So in order to prepare for sponsored stories advertising make sure that you have a facebook presense and get some Likes!

 

Banner Ads

It’s likely that Facebook will attempt to monetize with display inventory of some type.  Don’t expect your average top and bottom mobile banner placement from facebook.  I would put money on Facebook creating some proprietary ad sizes and placements for their display inventory.

Be prepared to adapt your mobile display banners…and jump on things early while everyone else tries to catch up.

 

Localized Ads

I would expect Facebook will tap into local targeting capabilities and pass this option on to its advertisers.  This is extremely powerful for brick and mortar local businesses but could potentially be “exploited” by creative affiliates…especially in the beginning when competition is likely to be low.

 

So here we have yet another mobile marketing opportunity that could potentially be the biggest one yet.  Keep an eye out on this, prepare ahead of time, and get in early!

Posted in Affiliate Marketing, CPA Marketing, Mobile MarketingComments (4)

Beat the FaceBook Review Problem

Sick of Getting Your Ads Rejected by Facebook?  Try this…

Any affiliate marketer doing volumes that utilizes facebook as a traffic source has dealt with facebook banning ads.  Facebook can be very ban-happy, especially when dealing with ads placed by affiliate marketers.

There are of course many techniques and strategies for trying to solve the facebook ad rejection issue.  Most current affiliates have been resorting to more blackhat methods such as cloaking, which allows them to run more “spammy” type campaigns.  However, what if you prefer a more whitehat approach?  What can you do to increase your chances of getting your ads accepted and still maintain some profitability?

I have a “friend” (wink, wink), that is currently running some cloaked campaigns on facebook, and he made a happy mistake which lead to a discovery that we can learn from.

“LJ” we will call him, was running some cloaked campaigns in which he was showing facebook a landing page during the review process that was actually a facebook fan page instead of an off-facebook domain landing page.

Obviously, the idea here is that facebook seems to trust landing pages on their own domain names a bit more than an outside domain name.  Thus, the ads are more likely to be approved if the landing page is a facebook fan page.

With the cloaking concept he was using, and without going into detail, he was basically showing facebook one thing, getting the approval, and then sending visitors to something completely different.  However, LJ stumbled upon a very surprising find.

While setting up a campaign and turning it on for review, LJ noticed he had a profitable campaign PRIOR to the old bait and switch being setup.  In other words, LJ was making a profit by sending his facebook traffic to a facebook fanpage first…which then linked to the landing page and offer he was promoting.

He then began to tweak the facebook fan page and ended up with a very profitable campaign, no cloaking needed.  Since then, he has found other campaigns where this worked great as well.

The other great thing we found about setting up pages like this is that, if done correctly, you can get a lot of “likes” which can send even more free/viral traffic.  This was an added benefit we didn’t really expect initially.  Note:  to get this to work, you really have to be pushy about getting people to press that like button.  See the examples of pages like BMW that make you like the page before seeing the blurred out content.

 

LJ wasn’t willing to spill the beans on the campaigns and show his exact landing pages of course, so I’ve included some example facebook fan pages that might spark your ideas.

There are plenty of facebook page templates and tutorials out there, so I won’t waste your time with that.  However, let me leave you with some quick tips that might help you with this method.

  • Keep the message SIMPLE.  Make sure the page is very direct in your call to action without tons of clutter and information.  Remember, you simply want them to very briefly be convinced to click through to your lander.  Think squeeze page.
  • Squeeze Page.  You can actually put your squeeze page as your fan page.  See the subway example below.
  • Giant banner design works.  With the current testing I have seen, it seems that creating a large image, like a giant banner, works well.  Banners are designed to get attention and get a click through…and this is exactly what you want your fan page to do.  Use banner design principals and you’ll be good.  The NFL page is a decent example of basically a large banner.
  • Large call to action button.  Make everything clickable, but be sure you have a giant call to action button that is readily obvious.
  • Reason to click.  Give them a reason to follow your giant and simple call to action…and it better be a really good one for them to leave facebook and wander off into your world.
  • If you have good media…use it.  If the product you are promoting has a great video, then by all means, test it on your page.  The Victoria’s Secret page uses video.
  • Sneaky Click Tricks.  You can use images of a video player, scroll bars, etc. to entice people to click.  The click can then simply take them to your lander or the offer page.  I’ve seen some sneaky click tricks get 90% visitor to clicks and higher.  Cheetos example below, although it actually links to a video.

 

Hopefully these facebook fan pages can give you an idea of what is possible.  If you’re having major problems getting your facebook ads approved and profitable, make a facebook fan page as your landing page, and you will likely be pleasantly surprised.

 

Posted in Social Media MarketingComments (1)


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