Tag Archive | "email marketing tips"

The Periodic Table Of Email Deliverabilty [Infographic]

I don’t know about all of you, but if I see another article regarding when the best time to schedule that next email campaign… I’m probably gonna scream.  Ok, maybe I won’t actually scream, but I’ll definitely give an aggressive eye-roll.

The folks over at Moosend actually did put together a pretty stellar, research driven plan that seems easy enough to follow.

 

 

 

 

 

 

 

 

 

 

 

Not only is the “Deliverability Score” they have put together straight forward and simple, but they also took the time to go into further detail of many other key points surrounding this heavily discussed subject.

Posted in Affiliate Marketing, CPA Marketing, Email MarketingComments (0)

5 Most Effective Email Marketing Strategies

We have previously touched on the top three email marketing services along with the importance of building trust into your email marketing list, however we didn’t really dig into the tried and true effective strategies.

The fact is that an inbox is a cutthroat environment.   We as consumers, are blasted with marketing messages of all kinds, some are great messages and offers alike while others are only trash worthy.   With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication.

While email marketing may not seem as “sexy” as more modern tools like social media platforms, it’s still working.

In fact, email customers are 12% more valuable than average, while Facebook customers are only 1% more valuable than average, and Twitter customers are actually 23% less valuable than average.

So how to separate the good from the ugly?

Finding that sweet spot, the space where your messages stand out from the rest of the noise is critical to your bottom line.  Here are five essential inbox tested email marketing strategies to test for yourself.

1.  Personalization

“Hello {INSERT NAME HERE}”  could be a thing of the past.  (I know this will make my significant other sad).  The practice of personalizing an email greeting is no longer as effective as it used to be.  Research from Temple’s Fox School of Business suggests that it could actually be harmful.

Given the high level of cyber security concerns about phishing, identity theft, and credit card fraud, many consumers would be wary of emails, particularly those with personal greetings.

As mentioned in our previous post, an important element of email marketing is the relationship between the sender and receiver.  Ask these questions:

  • Have you established a trusting relationship with the recipient?

  • Does the recipient know who you are?

When your communication jumps into the familiarity zone too quickly, it could come off as pushy or even distasteful.    And worse yet, faking the familiarity will also turn many recipients off.  However, not all forms of personalization are off limits.  In fact, certain types of personalization can pay off in a big way.  Such as sending an email that acknowledges such facts as purchase history, demographic location, etc.

The lesson here is that if you are going to use personalization as an email strategy go the extra mile and do it in a meaningful way.   Slapping in an subscriber’s name into your greeting is a no brainer, which might backfire and cause your list harm in the long run.  It shows far greater care and initiative to send a personalized email that is relevant to the recipient’s needs and history.

2.  Subject line magic

Subject lines will either have the person dying to click open or leave them bored and looking towards the next email.   Besides if their inbox is anything like my own (I generally receive over a 200 emails a day from various sources), their time is limited to sort through what is read worthy and what simply goes into the digital circular file.  69% of email recipients report email as Spam based solely on the subject line. (Source: Convince&Convert)

Although copywriting is indeed a magical craft (so says my husband), when it comes right down to it deciding how to craft that perfect subject line there appears to scientifically only be one area to avoid.  The subject line of 60 to 70 characters.  This in the marketing world is often referred to as the “dead zone” of subject length.    According to research done by Adestra,  which tracked over 900 million emails, there isn’t an increase in either open rate or clickthroughs at the 60-70 character length subject line.

On the flip side, subject lines 70 characters and above tested the most worthy of engaging readers to click through.   And subject lines 49 characters and under tested well with a higher open rate.  Adestra also found that subject lines with fewer than 10 characters had an open rate of 58%.

3.  Prime time to send your email

Mailchimp conducted a recent study (updated 06/13/2014) pinpointing the best day and time to send out campaign emails.  They scanned over a billion emails to identify trends.  These are their findings:

  • More people open during the day than at night.  Subscribers are likely to open email afternoon  – and the most active hours are from 2-5 PM.

  • More emails are sent during the week than on the weekends, with Tuesday and Thursdays being the highest volume days.

  • More links lead to more clicks.   Placing a particular link inside the body of your email more than once increases the number of clicks to that link.

3.  Give something away

Everyone loves free stuff!  When someone signs up to your email list, they are expecting something in return.    Bluewire Media ran a study on their 6,300 subscribers to see what types of content led to the highest click through rates.  In the number one spot was useful templates, which pulled in a 26% to 66% click through rate.

The study also showed that templates and tools far outweigh ebooks, interviews, brain teasers, and photo albums.

4.  Mobile design

Since mobile devices are responsible for 47 percent of all email opens, you would be damned silly not to optimize your email content for mobile.

Let’s put the science and the numbers into perspective.  Litmus, an email marketing firm collected data from 397 million email opens worldwide and found that a whopping 47 percent of emails were opened on a mobile device of some kind.

So if your email list accounts for $100,000 in sales each month, could you afford to throw $44,000 out the window just because your email looked funky on a mobile device?

Here are some quick mobile design tips:

  • Convert your email to a one column template for an easy mobile fix.

  • Bump up the font size for improved readability on smart phones.

  • Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.

  • Make the call-to-action obvious and easy to tap. Above the fold is always preferable.

  • Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.

5.   Bump up the activity of the inactive

Size doesn’t always matter.  Yes, I actually put that out there in print for all to see.

Studies shows that the average inactivity for a list is 63 percent, meaning that even if you have a huge list only about two-thirds of them will actually follow-up with your email blasts.  Studies also show that the first 90 days (just like in a new friendship relationship) is critical for turning a new subscriber into a loyal follower.

Use re-engagement campaigns to get that 63 percent back into the swing of things.   Reach out to that segmented part of your list (and yes you SHOULD segment them) and attempt to reel them back into the fold.

Conclusion

As in all things labeled marketing, it’s about trial and error or testing.  Test, test, and re-test.  Of course all that is said above are done on different lists, lists that might very well be very different than your own.  So by all means, test these hypotheses for yourself.

We would love to hear about your best email strategies and tips.  Tell us in the comments below!

Posted in Email MarketingComments (0)

10 Stupid Simple Ways To Grow Your Email Marketing List

Let’s get the bad news out of the way first.  Marketing Sherpas research has shown that your email subscriber list is most likely going to degrade by about 22.5% every year.  For various reasons:

  • Subscribers’ email addresses change as they move from one company to another
  • Unqualified leads opt out of your email communications
  • People abandon their old Yahoo address they really never use except for “spam” sites
  • Your email content no longer applies to their needs/desires

Now for the good news…There are tons of easy ways to continue to grow or build your email marketing list back up.  As a marketer it is your job to infuse fresh contacts into your email campaigns that you can keep your numbers growing.  This is done with a little bit of ingenuity and time, not by purchasing or renting a list, as we discussed a few weeks back.

Below is a list of 10 ways to ramp up your email database for free:

Grow it with new content

1) Create a new lead-gen offer such as a free ebook or whitepaper which would be available for download after they provide you with their email.  This is a pretty standard lead-gen move.  Create a landing page with an opt-in form and a teaser about the free item. The page then normally leads the subscriber down an offer flow or deeper into your blog.  

2)Create a free online tool or app.  Again just like the ebook or whitepaper the visitor would supply you with their email address in order to obtain access to the download.  Make sure to make the tool and/or app worthy of their email address offering. 

Grow it with Networking, Traditional Marketing and Advertising

3)  Collect email addresses at tradeshows or other offline events.  There are a ton of industry events everywhere, of course some are much larger than other but even the smallest of crowds could help you grow your database.  Find networking events in your area on sites suchs as MeetUp.com and make sure you are armed with business cards with a link leading them to your lead-gen page.  Of course always remember to send these contacts a welcome email confirming their opt-in to your list.  

4) Host your own offline events.  Not finding any networking events in your area? Host your own using sites like MeetUp.com or other social media platforms.  Send a blast out on Twitter or create a boosted Facebook post.  

5) Host an online webinar or podcast. Collect email addresses at registration.  Remember to make the webinar or podcast valuable not a timewaster.  

6) Add a QR code to your traditional printed marketing campaigns.  People can easily scan them to opt-in to your list.  Plus they just look “new agey.”

Grow it with the help of a partner

7) Host a co-marketing campaign or offer with a partner.  Ask for the help of a partner (should be a known entity – again not a purchased or rented list) to co-promote the lead capture to both his and your own list.  After the launch the list becomes a shared resource.  

8)  Have affiliates run your offer on their website.  You will either have to reciprocate with an equal amount of traffic to your site or set up a pay per subscriber scenario.  

Grow it with Social Media

8)  Add a simple sign up page to your Facebook page.  Yeah, that sounds silly but many people simply overlook this.  There are many different app options to add and set up an email sign-up form to your Facebook page alone. Most email list servers have a custom Facebook app that syncs with your list from Facebook.

Some suggested email sign-up apps are:

9)  Preview or give teasers of premium content via your social channels.  Just as with your lead-gen page, you can give a glimpse of your free ebook or whitepaper and ask for their email information in exchange for the entire download.   Tweet, post, or share excerpts from the ebook/whitepaper to drive interest and traffic to your lead-gen page.  Make sure you include a visual component in each post.

10) Leverage your YouTube channel.  Add call to action and URLs in to all your posted videos that will encourage visitors to subscribe to your list.  

All of the above examples are ways that you can ramp up your email list today.  Many of them are not even too difficult to put into action.  The objective being to stay on top of your list building so that it never truly dies out.  Keep cycling out the dead weight (look for an upcoming article on list segregation), nurturing the veterans, while still growing the fresh subscribers.  

What other ways do you use to grow your list? We would love to hear your ideas!

Posted in Affiliate Marketing, Email MarketingComments (1)

Increasing Email Opens and CTR’s

Mindvalley Insights published a new video on boosting ctr’s and open rates. It’s about 20 minutes long but it’s a very good lesson.

There are a lot of marketers out there using a shotgun approach to email marketing. Doing this may drive revenue but it’s less sustainable than other methods. This video discusses how to cultivate that relationship with your list so you can consistently drive opens and clicks.

After all, who wouldn’t want more consistency in their marketing?

Video Source

Takeaways

Personally, I like their trick for getting people to reply to your email ensuring that you’re added to their white list. The first step in increasing opens is making sure the email hits their inbox.

Another big takeaway is to constantly ask yourself “what do I want the reader to do after reading this email.” This isn’t a new concept by any means. But it’s a fundamental that get’s ignored. Every email should have a desired outcome.

What nugget of gold did you pick up from this video? Any email tricks you’d like to share?

Posted in Email MarketingComments (1)


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