Tag Archive | "cpa marketing"

ClickSure Offers An Innovative Experience Which Redefines Performance Marketing

Looking for a convenient, profitable home to easily manage your digital product? Are you an affiliate and want to promote top converting digital offers and benefit from expert, step by step training?

ClickSure could be the perfect choice.

ClickSure is a global self-service affiliate and digital marketing platform, with a marketplace reaching over 110 countries.

Affiliates, Vendors, and Advertisers can all partner with clients from across the globe, to tap into new market opportunities, while building their traffic and growing their revenues.

Most importantly, unlike other networks ClickSure believes in the power of connecting people.

They allow everyone to communicate with each other directly, which means no more ‘middleman network’ headaches, just direct communication to keep things simple.

Here’s all you need to know . . .

Affiliates:

  • Easy to get started with no sign-up fees and a huge marketplace
  • High converting offers with weekly payouts including CPA
  • Simple to use interface with in-depth analytics, reporting and reliable tracking technology
  • Amazing support with marketing resources, tools, dedicated support team and account managers
  • Speak directly to the Advertisers to ensure the best commissions and effective communication

As a ClickSure Affiliate, you can choose from a huge and diverse range of popular, top converting offers, with a wide range of payment models including CPA, CPL and Mobile.

You’ll get 24/7 support from our experienced and very friendly team, including access to 2 dedicated account managers on Skype and all the expert, step by step training you need to succeed.

Advertisers:

  • Self-service advertising network to run your own affiliate program
  • Communicate and work directly with 460,000+ affiliates for huge traffic and reach
  • Cutting edge tools to track, analyze and optimize campaigns
  • Full turnkey affiliate reporting and payments solutions
  • Affiliate commissions, KYC documentation and cross-border payouts are all taken care of
  • Enjoy peace of mind with industry leading fraud monitoring analytics and powerful 3rd party monitoring partners such as Forensiq

As an Advertiser or Vendor, you have full control over your campaigns as it’s your business, ClickSure just provide the platform and support to successfully grow it.

So you can enjoy the freedom of a self-service platform, simple set-up, only pay when you make a sale, enlist an army of affiliates and obviously enjoy complete safety and security.

Whether you’re an Affiliate, Advertiser or Vendor, click here to sign up for ClickSure right now and enjoy all the benefits of a well-established, forward thinking network and a vibrant, success breeding community.

Posted in Affiliate Marketing, CPA MarketingComments (0)

CPA Marketing Tips

So you have a solid product, now what?

Is your backend as sound as your front?

Having the right systems in place before you start a CPA campaign positions you for more opportunity and success from the start! Regardless of offer type (lead-gen, trial, straight-sale) the most profitable and lasting advertisers have already set up their data management, domain hosting providers, responsive customer service departments, tracking software, suppression file solutions and creative programmers that can constantly optimize landing pages and creative assets. For trials and/or straight-sales, you’ll need merchant processors, shopping carts and product manufacturers that can keep up with demand.

Creative 101

Before you approach a CPA network with your offer, make sure you have all the creative assets ready. Most networks have email, display and search traffic sources so make sure the applicable assets are on hand. When designing creative, speak to the target audience; otherwise the offer will have limited opportunity in any given network. Creative messaging needs to be clear and cohesive with your product/offer. Make sure to highlight consumer benefits and have an immediate call-to-action so you can maximize that small window of opportunity you’re given to capture that audience. Display and email creatives need to have consistent messaging, easy to read fonts, visually pleasing colors and always have a clear call-to-action. Remember, you only have about 6-7 seconds to capture the consumer’s attention.

1. Email: Provide HTML and text backups for all versions. The text version is for consumers that do not have HTML enabled browsers. To give your offer the most potential, you should create both HTML-only and hybrid text-HTML assets.

2. Display: Also called onsite and banner advertising, make sure you’re set up with industry standard banner sizes (300×250, 728×90, 160×600, 120×60, etc) and can build out additional sizes with a quick turnaround. The more variety you have, the more opportunity for success there is.

3. Search: Ad copy should be a short description of the landing page. Using keywords from the landing page in the ad copy will help optimize the campaign.

Landing Pages

Make sure visual and copy elements from the creative are mirrored in the landing page, otherwise you could create consumer confusion and potentially lose that lead. Important information should always be above the fold so the consumer doesn’t have to continually scroll up and down. Make sure the consumer can easily identify what you need them to do so you earn their conversion (ex. complete form fields, enter credit card information). When applicable, use legitimate consumer testimonials and highlight recognitions from consumer watchdog companies (ex. Better Business Bureau).

test your offerTesting Your Offer

If you’ve tested internally, it’s in your best interest to share the information with your network partner. Providing information about top performing creatives, landing pages and/or subject/from lines will help set up affiliates with the best tools to ensure a successful launch.

Getting Started With a CPA Network

Expect to be asked how your data is monetized on the backend, CPA amount, allowed traffic types (email, display, etc), geo-targeting (US, UK, etc), demographic targeting, amount of monthly volume you can handle, when the pixel fires, cost-to-consumer, etc. It’s in your best interest to provide the landing page and creative samples so your offer can be better evaluated. The more information you provide, the better. Regardless of offer-type, a good CPA network will ask questions to determine if your offer has potential for long-term success. Don’t take it personally if they don’t think it’s a good fit, they’re doing you a favor by not wasting your time. Instead of trying to find another network that will accept your offer, work on strengthening it. Ask questions about what you can do to make your offer competitive.

Post-campaign Launch – What You Need to Know Ahead of Time

As a CPA advertiser, expect to constantly optimize creatives, landing pages, copy points and publishers. Once the campaign is live, don’t just sit there and hope for the best. Provide the CPA network with optimized landing pages, like eliminating 1-2 form fields or adding some elements to capitalize around the holidays (Easter, anyone?). Updating creatives and copy points every few months can lead to increased conversions and keep your offers fresh, as any advertising campaign can become stale after time. Continually monitor publishers running your offers and determine which are backing out the best and which aren’t. Be proactive: don’t wait on your account rep to request fresh creatives and ask how publishers are performing. Information sharing is critical because the CPA network cannot optimize traffic if you don’t share it. The longer you do nothing means your offer is probably doing nothing too.

plan your cpa campaign aheadFinally, plan ahead!

Think about your product in the current and future markets. How relevant is your product to the current and future consumer? What are your long term goals? What are foreseeable changes and how will you respond to them? Can you maintain profitability year round, or does your campaign need to be tweaked to account for seasonal changes? These are important questions to ask yourself throughout the entirety of your CPA campaigns. How you respond will ultimately drive your offer performance, and lead to long-term growth and success.

About the Author:
Jenna Dietz, Clickbooth Advertising Consultant

Jenna Dietz graduated from Indiana University.  Before coming to Clickbooth, she worked as a Media Buyer for a full-service advertising agency where she specialized in planning, buying and optimizing CPM and CPC campaigns for her local, regional and national clients. As an Advertising Consultant, Jenna specializes in education, health care and survey lead generation. In her spare time, Jenna is an avid sports fan, specifically IU and KU basketball and Colts football.

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Making PPV work in 2012

For the last few years, PPV traffic has been really popular with affiliates. There are some good reasons for that.

1)    There is a lot of traffic to work with

2)    The PPV networks are really open to affiliates. No quality scores, etc. to deal with.

3)    Both direct linking and landing pages work great

4)    It’s a good traffic source to learn paid traffic with.

A lot has changed over the last few years though. Here are a couple of tactics that work great with PPV marketing today.

1. Build an email list

PPV traffic is great for building an email list. The basic idea is to have an opt-in form on your landing page (aweber, etc.) and offer the visitor something in exchange for their email. In the Aff Playbook forum we did a case study offering a free ebook in exchange for an email.

This worked great for two reasons. First, the user gets some value (a reason) from giving up their email. Second, we can actually monetize the ebook by putting affiliate links in it. You can take this one step further by sending them to an offer wall (a landing page with multiple offers) after they opt in. Combining all these strategies gives you multiple chances for a conversion. You could get a conversion after someone submits their email and completes an offer from your offer wall. You could convert from an affiliate link in your ebook, or from the follow up emails you will send. You might even get multiple conversions per opt-in, which makes it easy to see how 1 opt-in could turn into hundreds of dollars in commission.

2. Run CPA Offers

These are the most popular types of offers to run with PPV traffic. Some people don’t find it quite as easy when they can’t use advertorials (like they used to with rebills) but you just have to work smarter. A couple points on how to run CPA offers successfully on PPV traffic.

A)    Always start out with split testing 1 landing page vs direct linking.

Affiliates usually test way too many things at first, which leads to confusion when they try to analyze what’s working. Don’t split test more than 2 things at first, especially if you are on a limited budget. Remember, the more things you split test, the higher your testing budget needs to be.

B)    Always, and I mean always split test your CPA network

This is one of the biggest areas I see that newer affiliates could improve in. They get loyal to one network because it seems like everyone is running offers there, or they aren’t a member of any others. There can be a night and day difference in conversion rates (on the exact same offer) across CPA networks. This is due to a variety of factors like tracking platform, whether the offer is brokered or direct, and the scrub rate. I’ve seen affiliates go from not getting anything to work to profitable just from switching networks.

C)    Try to mimic elements of the offer page on your landing page

Try to make your landing page have the same look and feel as the offer page. You can match colors, button styles, logos, etc. You want to make it seem like one seamless conversion process from your landing page to the offer page. I also want to stress that you should never assume an offer would do better with or without a landing page. Even simple submit offers can do better with a landing page. You never know until you test, which is why I recommend point ‘a’ above.

People are still going to say ‘yeah, but I don’t need to build a landing page for a submit offer’. Let me explain why you should still test it. When a visitor lands on the offer page (direct linking) they are immediately presented with a form to fill out. When you present them a simple landing page, they get an idea what the offer is about and click to see more. Once they have clicked (interacted) on your landing page, you already have them involved in the conversion process and they are much willing to then type in their email. This doesn’t always hold true of course, but it’s definitely worth testing.

PPV is a versatile traffic source. There are many other opportunities in addition to what I’ve presented here. The key is to be creative and figure out how you can best leverage the traffic. If you have any questions, feel free to leave a comment and I will do my best to answer.

 – David Ford – AffPlaybook

 

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