Tag Archive | "conversions"

When the traffic source matters: CPA cases with Clickadu Ad Network

The fact that Clickadu Ad Network has been successful throughout the recent years сan be proved by its being shortlisted for the Industry Choice of Network, a world nomination arranged by International Performance Marketing Awards 2017. It is one of the 3 independent nominations made by third parties – clients or partners. The organizers of the event say, the flow of applications was enormous, so to get into the shortlist is already an achievement.

Clickadu is a huge traffic source delivering now about 180M+ impressions daily from 240 GEOs which bring their advertisers over 210K+ conversions per day. The ad network is rather young, almost 3 years on the market, but rapidly growing and performing impressive results. If we look back at the figures of November 2014 we could see 30M impressions and over 7K conversions per month. In March 2015 the guys introduced a smartlink monetization solution and a few months later publishers received their own self-serve platform. In the mid-2016 Clickadu recorded 410M impressions and 172K conversions per month.

Just in half a year the figures enormously increased up to over 1.4B impressions and 836K conversions. In June 2016 a self-serve platform for advertisers was launched with a CPM model available. The number of impressions reached 2 billion per month. The last autumn was really fruitful: the availability to work via RTB, the CPA model for the self-serve platform, the Anti-AdBlock code for publishers ensuring a higher fill-rate, the official WordPress plugin. By the end of the last year Clickadu was serving over 3B impressions and 1.1M per month.

Recently the guys introduced IP Capping into the SSP and upgraded Anti-AdBlock coping with adblocking not only at the domain level.

Clickadu works with both direct advertisers and advertising and affiliate networks.

Let’s have a look at what advertisers can get from it.

Types of traffic

Clickadu works both with mainstream and adult traffic from direct desktop and mobile placements.

Best-converting verticals and geos

Clickadu is a definitely your source of traffic if you run advertising campaigns on the following verticals:  Apps, Tools, Dating, Cazino, Binary Options (Forex), Gambling, Games, Online Cinema, Software, E-commerce, Sweepstakes, Mobile Subscriptions (1-click, 2-click), Adult, Health.

Top-10 GEOs are constantly changing. Here is what Clickadu had at the end of June 2017 (impr./day):

USA — 30M

India — 15.6M

Thailand — 10.4M

France — 8M

Great Britain — 6.9M

Indonesia — 5.5M

Brazil – 5.4M

Germany — 4.8M

Russia — 4.7M

Vietnam — 3.8M

Ad formats

Clickadu Ad Network has been always specialized in the most effective ad formats like popunders, pop-ups, tabunders and tab-ups. They say, pops rock and are still very popular not only with the entertainment and adult offers but also mainstream like binary, tools, e-commerce, health and beauty.

  • Popunders may bring a lot more conversions in comparison to many other ad formats.
  • In many cases popunder ads are cheaper than other ad formats
  • Popunders are more viewable: almost every user gets to a popunder which not only converts but also works for the brand mind share. While due to banner blindness only 1 out 100 users on average gets to the product page through banner ads.

Still, Clickadu is keeping the pace and introducing new ad formats which are in high demand now with advertisers and publishers. You can already choose now display banners and direct links, video banners are pending, while mobile clients will soon enjoy sticky footers.

To be or not to be…self-served or managed?

There is a choice! Well, normally advertisers with bigger budgets enjoy the managed  platform with the key feature of 24/7 support by the personal manager via any convenient communication channel (Skype, Email, Messenger, Facebook, LinkedIn, etc.). The managed platform differs from the self-served one by IP and city targeting. Smartlink offers go through the managed platform only.

The advantages of the managed platform are obvious! Your personal manager takes care of everything: rates optimization, campaign launch, management and optimization to ensure better conversions and budget economy. Also black and whitelists which can be extended to maximum 1000 zones each is no problem for you with a personal manager! Make sure you get traffic from a lot more premium placements.

However, if you prefer acting on your own, you are welcome to the user-friendly self-serve platform equipped with advanced targeting, real-time statistics, multiple payment methods from wire and e-wallets to credit cards, tracking setting, support and API integration.

What can you do at the Clickadu SSP?

At the self-serve platform you are able to create, edit, pause/stop, copy and do multiple copies of advertising campaigns; check the volume of available traffic by bid and country; check a real-time statistics by impressions, conversions and rates; see the budget spent in USD; filter data by date, product, campaign, material, zone, country; see/download daily expenses since the date of registration; see/download invoices and their statuses.

IP Capping and Frequency Capping

IP Capping is a brand new targeting option which limits the number of times your ads are displayed to the same person with the same IP-address on a publisher’s website. When a website visitor sees the ad for the first time, the ad server receives the info about the individual IP. If you set IP Capping to be 3:24, it means one visitor will see your ad only 3 times per day.

Visitors may regularly clean cookies. For this reason Clickadu decided to add IP Capping which may be used either at the self-serve or at the managed platforms. Clickadu recommends setting both Frequency and IP Capping for your campaigns in order to optimize your budget and get more unique leads.

Smart spending with SmartCPA

While creating a campaign you can choose either CPM or SmartCPA model to pay on. Both models show conversions, and sometimes it can be even cheaper to advertise on CPM (cost per mille or thousand impressions) than on CPA (cost per action). SmartCPA is a unique tool on the market for a self-serve platform. It is a totally auto-optimized algorithm powered by an advanced learning mechanism allowing to automatically match your CPA offers to 100% targeted users, helping you reach more relevant audience.

Advanced targeting

Both the self-served and managed platforms provide the following targeting options: Geo, Operating System and its version,  Device Types, Connection Type, Mobile Carrier, Browser and its language, IP Zones, Individual Zones, Time Schedule, IP and Frequency Capping, Delivery Method, Black- and Whitelists.

Advertising with API

API allows networks and brand promoters to manage their advertising campaigns on their own platform. An application program interface (API) is a special protocol which enables integration of two platforms. API helps advertisers work remotely with our platform: create, launch, and stop campaigns; change a bid, a link or targeting settings.

Programmatic advertising via RTB

Possible! Clickadu sells tons of traffic on a per-impression basis via real-time bidding system (RTB). The more you pay for the bid, the more chances to get your ads displayed to your targeted audience. The whole process takes a moment! More than the system drives traffic automatically, matching it to your bids, cutting off the unwanted impressions.

Words are nothing without figures! So, here is a couple of cases with Clickadu.

A4Games Case

Vertical: Game Desktop

Offer: Blade of Queens

Price model: CPL

Traffic type: Popunder

GEO: US

Work time: 1 week

Solution:

  1. Division of the traffic sent into smaller segments: OS Win version (Win XP, Win7, Win8, Win10) and Browsers (Chrome, IE, Edge, Firefox, Opera), OS Mac version (10.9, 10.10, 10.11, 10.12) and Browsers (Safari, Chrome, Firefox, Opera).
  1. Creative work

10 landing pages (5 for Win and 5 for Mac)

8 A/B tests

We have received a 140% growth in conversions after we have introduced our landing pages.

Result:

Impressions – 7.8M

CR — 0.8%

APUS GROUP Case

Vertical: Tools Mobile

Offer: APUS Launcher

Hard KPI: Retention rate >50%

Price model: CPI

Traffic type: Popunder / In-app

GEO: Thailand

Work time: 1 month

Solution:

  1. Division of the traffic sent into segments by phone/tablet and time schedule.

Device: Phone

OS Android (OS version Android 4+)

Connection type 3G/WiFi separately

Time schedule: 2 campaigns on Monday-Friday ( 5 p.m. – midnight) and on Saturday-Sunday (11 a.m.-10 p.m.)

Device: Tablet

OS Android (OS version Android 6+)

Connection type 3G/WiFi mix

Time schedule: 2 campaigns  on Monday-Friday ( 5 p.m. – midnight) and on Saturday-Sunday (11 a.m.-10 p.m.)

  1. Creative work

Individually for each Device type and Traffic type (Popunder и In-app)

12 Landing pages (6 for phone and 6 for tablet)

20 A/B tests

CR +138%

We have received a 138% growth in conversions after we have introduced our landing pages.

Result:

Impressions – 303 M

CR – 0.93%

RR – 54% (retention rate)

Sign up with Clickadu and get 10% extra to your first deposit with a bonus code OV2017!  

Posted in Affiliate Marketing, Blogging, CPA Marketing, ecommerce, Home Business, Mobile Marketing, Search Engine Optimization-SEO, Social Media MarketingComments (0)

Colors That Convert

Colors That Increase Conversions

Converting your visitors is the ultimate goal of any online marketer. It doesn’t matter what the conversion is either. It could be a click, a signup, or a sale. Getting your traffic to take the action you want them to take is absolutely essential.

There are a lot of different factors that come into play to make this happen. Conversion is part science and part art. Getting it right on the first try never happens. That’s why we test everything.

Here are a few of the generally accepted factors to test when it comes to conversion

  • Headline
  • Proof
  • Offer
  • Calls to Action
  • Colors

Each of these have their own set of “generally accepted” factors to boot. As you can tell by the title of this post we’re going to take a look at colors and their factors.

Derek Halpern of Socialtriggers.com fame recently produced a fantastic video discussing the nuances of color in your design. He lays it out in really easy to understand terms. But what I like best is his advice on “action colors.”

Take a peek here – go on, it’s a short one.

So what part of affiliate marketing can you use this for? I’d hope that was obvious but here are few ideas

  • overall site design
  • email optin forms
  • call to action buttons and links
  • product comparison tables
  • product review pages
  • presell pages
  • banner ads
  • html emails

And probably several other things I’m missing right now.

Have you tested colors in your marketing? Leave a comment below

Posted in Conversion OptimizationComments (3)

Testing Creative Assets for Stellar Performance

Remember the time your design team created that new landing page, call-to-action button, or email? You remember the one, the one that was going to be the end-all-be-all as the single greatest success in your creative career. Well, how’d it go? Was it as amazing as you thought it would be? If it’s like anything I’ve put out, it had a few more versions to go. The key to successful creative assets is to always be testing. If you’re running an affiliate program, the right affiliate tracking software will assist in testing, tracking and optimizations.

Before we jump into commonly tested components, I want to bring up establishing a hypothesis prior to launch. I’ve encountered many instances where people roll out tests and didn’t know what they were looking to observe. Make sure that you have an accurate hypothesis based on what variables or KPIs you’re testing and determine what each outcome will mean and represent. If you’re real good, you’ll have a post-test action plan.

Let’s move on to the many different components we can test. Please keep in mind; these are not all of them, just commonly tested ones that can produce medium to large improvements.

Copy

Whether it’s a title, headline, subject line or some other form of first-see-copy, make sure to provide; timely, targeted, relevant and appropriate copy. Use the 2 second rule; your headline has 2 seconds to grab attention and confirm users have found what they’re searching for. Alternatively, this can help deter users who aren’t looking for what you’re offering, saving you money if you’re paying per click.

Make sure to test different copy and appeal to your user’s emotions. You know the reasons your customers need your products or services, appeal to that emotion and reaffirm your solution. This reminds me, write copy that is customer-focused and not company-focused. This will indirectly increase your sales as you’re solving a problem rather than advertising a product.

Constantly test different variations of copy that appeals to your users, focus on; tone, style and theme. Look into the different demographics of your audience and see what resonates best with them.

Call-to-Action

The call-to-action encourages your user to do something, which makes it one of the most important assets to test and optimize. I recommend testing five to ten different variations of your call-to-action and test which renders the highest click-through rate. Remember to display and rotate your assets evenly. If you’re not randomizing, your results will be skewed.

Common call-to-action text include; “Start”, “Submit”, “Go Now” or even the age old “Click Here”. Internet users have become numb to these phrases over the years. Still test them, but also test longer messaging that provides more targeted information. For example, a retailer might want to A/B test the following text; “Buy Now” vs. “Proceed to Checkout”. More information in your call-to-action button will do two things; increase your click-through rate and better qualify users.

Test the following when optimizing your call-to-action buttons; copy, length, color and size. Test messaging that is short and sweet versus informative and lengthy. Try as many different colors as possible, when you find a winner, test different shades and gradients. Test the size of the call-to-action, studies have shown size relative to its surroundings can make incremental improvements to click-through rates. Which leads to my last point, test the various locations on your site where your call-to-action is placed.

 

Landing Page / Sign-Up Page

The length of your form will largely dictate the success of your conversion rate. A short form (typically 4 to 8 fields) can yield much higher conversion rates than long forms (8+ fields). I would start by, what information is critical to capture? A lot of companies use required fields and optional fields. This is a great idea, make sure to A/B test required + optional vs. just required. You may decrease your conversion rate by displaying too many fields (required + optional) to your users and overwhelm them.

Adding credibility logos to your site can increase user confidence and provide a sense of security. I’ve seen mixed results with credibility logos, so plan to test several of these. In addition to increasing user confidence through credibility logos, experiment with testimonials at the bottom on your conversion page. Users feel more confident knowing others have had success when interacting with your site. Use your Thank You emails to incentivize users to post testimonials on your site.

I’d also recommend displaying inbound phone numbers on your purchase or conversion pages. These appeal to users who don’t feel comfortable transmitting personal information over the internet. Additionally, less technologically savvy users convert or purchase over the phone more than online. Utilize a third party call tracking systems to correlate your conversions to specific media channels or affiliates. RingRevenue is incorporated in your HasOffers affiliate software to track inbound calls.

Results

No one is perfect and therefore no asset will be either. Be patient and think creatively, you’re going to find greater successes when you think outside the box. At first, you’ll see big wins and you’re going to need to harness that energy when it comes to squeezing the lemon for those 10 basis point increases in the future. Don’t spend too much time on the little victories, start thinking about your next big success and move quickly.

 

 

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How I Make an Extra $75K/year Off One Little Campaign and Why Split Testing Is a Complete Waste of Your Time If……

Are you currently utilizing split tests in your marketing efforts?


Your answer better be yes, and if not, you should probably stop reading this article immediately and start implementing split tests right now.

If you ARE currently split testing, are you using a statistical significance calculator to interpret your results before taking action?

Again, your answer better be yes, or you very well could be wasting your time with split testing and losing out on a lot of profit.

Split testing and not correctly interpreting and taking action on those results is without a doubt the number one biggest mistake I see affiliates making.  Either the affiliate isn’t split testing at all, or the affiliate is making unfounded assumptions about the results.

I’ve been in the industry since 1999, as an advertiser, affiliate, and have owned multiple CPA networks.  I can literally count on two hands the number of affiliates I know that correctly utilize split testing and calculate the results properly.  This is such a HUGE problem and almost nobody pays attention to it.

For those of you that aren’t familiar with statistical significance, to strip it down to a brief summary:  A statistically significant result is one that is unlikely to have occurred by chance.

So why should you care about this as an affiliate?

Statistical significance sounds like some nerd-driven term that you should completely ignore.  Big mistake.

Probably the best way to illustrate how important it is for you to understand this concept is to look at some split test results.

Here are some actual results from a targeted grant campaign I was running.  This is the first group of 100 visitors:

Offer 1 – 100 visitors, 3 conversions  =  3% conversion rate
Offer 2 – 100 visitors, 8 conversions  =  8% conversion rate

After 100 visitors each, offer 2 has more than double the number of conversions and conversion rate of offer 1.

Which offer would you run?  Well with more than double the conversions after 100 visitors it’s pretty clear offer 2 is the hands down winner right?  …Wrong!

I’ll spare you from the math formulas, as there are a number of solid statistical significance calculators out there that will do the math for you.  However, with this particular test, here are some interesting mathematical results…

For offer 1, we can be 95% confident the actual conversion rate long-term will fall between .19% and 5.81%.
For offer 2, we can be 95% confident the actual conversion rate long-term will fall between 3.52% and 12.48%.

Those are some HUGE differences.  So assuming that offer 2 is the winner from this split test could cost you a LOT of money long term.  In fact, here are the results after 5000 visitors:

Offer 1 – 5000 visitors, 290 conversions, 5.8% conversion rate
Offer 2 – 5000 visitors, 237 conversions, 4.7% conversion rate

Offer 1 was the true winner and converted 1% better.  If I would have just eye-balled the split test results like most affiliates do, I would have chosen the wrong offer long term, and for just this one campaign the difference in profits would have been over $75,000 in the first year alone.

I don’t know about you, but I hate missing out on $75K extra per year just because I didn’t use a statistical significance calculator to make sure my split test decisions were correct.

As an advertiser I can’t count how many times I’ve dealt with an affiliate promoting one of my offers that calls me or sends me an email mid-day that says something like, “I am pausing the offer, and I want to know why my conversion rate for the day so far is half of what it normally is.”  This of course is after like 500 visitors and he of course has not done any statistical significance calculation at all.

I normally do my best to explain to them the offer hasn’t been touched so it’s something on their side, the ad network side, the cpa network, or much more likely…it’s simple statistical deviation.

As you can probably imagine, that usually flies like a ton of bricks.

Quite honestly it’s hard to blame them because the numbers can look so very blatant and obvious in one direction when in fact it might be the opposite.

I shouldn’t really need to drive this point home any longer…lets get straight to the tool you need to start making better decisions about your data.

Click Here to Download the Calculator Spreadsheet

The guys over at visual website optimizer also have a handy little web-based calculator which can be found here:

http://visualwebsiteoptimizer.com/ab-split-significance-calculator/

The web-based tool doesn’t quite give you as much information and detail as the downloadable calculator, but it’s great for a quick check.

If you’d like more information on how to use the calculator in detail, be sure to checkout the video on this page where I do a complete walk through for you, as well as provide some extra insight into statistical significance and how you can leverage it to make more money.

Posted in Affiliate MarketingComments (4)


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