Tag Archive | "content marketing"

Why small businesses should use content marketing [Infographic]

There is no doubt about it, content marketing is often the saving grace for many small businesses or affiliate marketers that simply don’t have a lot of dough to throw at other means of advertising. On the flip side, content marketing could and is often a complete waste of time.

According to the infographic put out by Muffin Marketing, it can definitely drive traffic to your site for years and years to come if it is done right.

You have read it before, and I’m sure you are going to read it again – the key is in the quality of your content. If you churn out material that is laden with fluff, lousy writing, and irrelevant subject matter, your brand will undoubtedly not only not grow but suffer from your poor judgement.

View the infographic below for a heads up on just how to navigate the jungle of content marketing.

 

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3 Key SEO Strategies That Will Hurt Your Business

The use of SEO isn’t a new tool to the marketing game, but a core building device in the quest to enhance any online business. However, while SEO is considered a must in creating an online business that not only gets page views, but one that actually converts; the same trends could actually harm your quest to succeed.  

A great deal of people dreaming of entrepreneur or even solopreneurship start an online business of some sort every single day, yet most of them crash and burn within the first year and the remaining aren’t turning enough profit to make it worth the effort.  Some, if not a big part of the majority, make use of SEO strategies yet still end up becoming a major disappointment for their founders.

What does it all mean?

The failure of even the most well thought out and researched of online businesses might imply that SEO isn’t always the golden slot machine of marketing strategies that some claim. Even though it is in fact  a core tool used in enhancing millions of successful companies world wide, SEO for business should never be used “willy nilly” or without a solid plan.

What direction to take.

With over 2 million web pages available for the search term “SEO Techniques,” it is no wonder that many fall victim to fake or out-of-date claims to success using this or that SEO strategy. To ensure SEO works for your online business, certain techniques must be avoided at all costs. This strategies have been proven to not help your business effort but actually do harm to your efforts. Below is a list of three key SEO strategies which must be avoided in order to obtain the best gains in your business venture.

  1. Keyword Stuffing

The threat behind keyword stuffing has been confirmed to have harmful effects to your website ranking. Too many keywords in web content is simply overkill and could have your page spiraling down the viewer’s search page faster than a speeding bullet.

Instead of stuffing your content with a heaping ton of keywords, why not focus on creating quality content that reaches your target audience. It’s important to avoid stretching beyond the 2% density of keywords in your content.

  1.  Tons of Backlinks

It’s fine to fill your content up with backlinks, as long as they are relevant and something that will appeal to your target audience. Again, like most things in life, quality trumps quantity in a landslide win. One of the worst mistakes people tend to make is placing their focus on incorporating a large amount of links on their sites not realizing that quality overrules quantity hands down.

Link building is an easy SEO strategy that pretty much anyone that churns out content or pays any bit of attention to their incoming and outgoing traffic sources uses. This strategy can easily award an online business owner with a ton of links.  However, most people fail to examine the quality of links they are getting. It’s easy to get caught up in the numbers and forget to look at the bigger picture.

The same rule applies when sending all of your SEO power to your homepage via built links. Instead you should be building out content rich subpages in your site that target the key phrases that you wish to rank for.  

  1. Lacking Content Rich Pages

If you want others to link to your site naturally, then you should start by creating (or higher others to create) quality content. Quality content appeals to your target audience. If you aren’t doing that then having a ton of links pointing at your page won’t look natural.  And un-natural is not a good look for Google.

Google simply won’t “believe” that a post with 400 or so words would naturally get 100+ links pointing right at it. However, a quality article of the same 400 or so words can and will bring in hundreds of links on it’s merit alone.

The three no-no strategies above can be easily axed from your repertoire. Yet by avoiding them your business efforts could see very drastic and appealing outcomes in the end.

What techniques or strategies work the best for you?  We would love to hear all about them in the comments below.

Posted in Search Engine Optimization-SEOComments (1)

Content Creation Checklist – How to Craft Useful and Captivating Content

Are you aware that even though 72% of marketers have a content strategy in place (30% documented and 42% non-documented), 70% of them lack the consistency and know-how to actually know what they are doing? That means more than half of the marketers that are using content marketing as a valid strategy are basically just poking and hoping when it comes to content creation.

Content development is truly an art form. It is a lot more than starting with a topic, pounding out a few hundred words and hitting publish. The key to successful content marketing is a solid documented strategy.

To help you down the right path, we’ve created a checklist to make certain that all the pieces are in place.  Here are five simple steps to get you on your way to creating both useful and captivating content.

  1. Know your audience

Before you even start brainstorming ideas for topics, the very first item on your to do list should be identifying your target audience.  It wouldn’t make much sense to create an article about beer when you are in the business of dog grooming (a little far fetched but you get the point). Be sure to make your content relevant as possible to your target audience.

An easy way to find out what your potential customers might be interested in is to check out what your competitors are discussing. This can be done by either visiting their social media pages and perusing through the comments, or an easier way would be to use a simple online tool such as Social Crawlytics to identify your competitors most shared content.

  1. Brainstorm those ideas

Each and every piece of content begins with an idea (sometimes lots of ideas). It could even be an abstract (an out of left field thought) that would need to be churned into something more solid, a keyword, a pre-written headline, or a simple topic that you have been kicking around for awhile. At any rate, we need some sort of idea to build off of.

  1.  Determine the path of your content

Is this going to be a informative blog post? What voice are you going to tack on to it? Straightforward information, or more of a humorous approach? Will it be long-form, or something shorter and quicker to consume?

It’s important to have the voice and tone of the article that you will be writing before you even press key one (assuming you are typing). Otherwise, it is super easy to end up scatter brained and have your article going in all sorts of directions, instead of being one smooth and easy to read piece.  

  1. Create your headline

It’s said that the headline may very well be the most important part of your article. On average, 80% of people will read your headline, but only 20% will go on to read the rest of your article. This is the secret to the power of your headline, and why it can and will determine the effectiveness of your entire article.

This means, of course, that you will need to craft an exceptional headline that will get people to be compelled to want to read the rest of your post.  

  1. Write

Using the following basic outline to hook your readers in, make them want to continue reading, and then pass it on.

  • Introduction – Story and the question or problem that you are going to solve for the reader
  • Body – The answer to the reader’s question or problem.
  • Call to action – Wrap up your article and offer a call to action so that the readers know what to do next.
  1. Take a breather

Walk away from for a moment to clear your mind, so that you will have a fresh set of eyes before you proofread.

  1.  Proof and publish

If you feel that your opinion on editing is skewed, or you are just horrible at finding your own spelling / grammatical errors, by all means have a friend, colleague or even a hired editor take a go at it.

There is tons more checklist items that could be added, however in the hopes of keeping it simple we boiled it down to only seven.  Does your content creation checklist have any other items not talked about here? We would love to find out what they are and how they are working for you. Let us know in the comments below!

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10 Stupid Simple Ways To Grow Your Email Marketing List

Let’s get the bad news out of the way first.  Marketing Sherpas research has shown that your email subscriber list is most likely going to degrade by about 22.5% every year.  For various reasons:

  • Subscribers’ email addresses change as they move from one company to another
  • Unqualified leads opt out of your email communications
  • People abandon their old Yahoo address they really never use except for “spam” sites
  • Your email content no longer applies to their needs/desires

Now for the good news…There are tons of easy ways to continue to grow or build your email marketing list back up.  As a marketer it is your job to infuse fresh contacts into your email campaigns that you can keep your numbers growing.  This is done with a little bit of ingenuity and time, not by purchasing or renting a list, as we discussed a few weeks back.

Below is a list of 10 ways to ramp up your email database for free:

Grow it with new content

1) Create a new lead-gen offer such as a free ebook or whitepaper which would be available for download after they provide you with their email.  This is a pretty standard lead-gen move.  Create a landing page with an opt-in form and a teaser about the free item. The page then normally leads the subscriber down an offer flow or deeper into your blog.  

2)Create a free online tool or app.  Again just like the ebook or whitepaper the visitor would supply you with their email address in order to obtain access to the download.  Make sure to make the tool and/or app worthy of their email address offering. 

Grow it with Networking, Traditional Marketing and Advertising

3)  Collect email addresses at tradeshows or other offline events.  There are a ton of industry events everywhere, of course some are much larger than other but even the smallest of crowds could help you grow your database.  Find networking events in your area on sites suchs as MeetUp.com and make sure you are armed with business cards with a link leading them to your lead-gen page.  Of course always remember to send these contacts a welcome email confirming their opt-in to your list.  

4) Host your own offline events.  Not finding any networking events in your area? Host your own using sites like MeetUp.com or other social media platforms.  Send a blast out on Twitter or create a boosted Facebook post.  

5) Host an online webinar or podcast. Collect email addresses at registration.  Remember to make the webinar or podcast valuable not a timewaster.  

6) Add a QR code to your traditional printed marketing campaigns.  People can easily scan them to opt-in to your list.  Plus they just look “new agey.”

Grow it with the help of a partner

7) Host a co-marketing campaign or offer with a partner.  Ask for the help of a partner (should be a known entity – again not a purchased or rented list) to co-promote the lead capture to both his and your own list.  After the launch the list becomes a shared resource.  

8)  Have affiliates run your offer on their website.  You will either have to reciprocate with an equal amount of traffic to your site or set up a pay per subscriber scenario.  

Grow it with Social Media

8)  Add a simple sign up page to your Facebook page.  Yeah, that sounds silly but many people simply overlook this.  There are many different app options to add and set up an email sign-up form to your Facebook page alone. Most email list servers have a custom Facebook app that syncs with your list from Facebook.

Some suggested email sign-up apps are:

9)  Preview or give teasers of premium content via your social channels.  Just as with your lead-gen page, you can give a glimpse of your free ebook or whitepaper and ask for their email information in exchange for the entire download.   Tweet, post, or share excerpts from the ebook/whitepaper to drive interest and traffic to your lead-gen page.  Make sure you include a visual component in each post.

10) Leverage your YouTube channel.  Add call to action and URLs in to all your posted videos that will encourage visitors to subscribe to your list.  

All of the above examples are ways that you can ramp up your email list today.  Many of them are not even too difficult to put into action.  The objective being to stay on top of your list building so that it never truly dies out.  Keep cycling out the dead weight (look for an upcoming article on list segregation), nurturing the veterans, while still growing the fresh subscribers.  

What other ways do you use to grow your list? We would love to hear your ideas!

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21 New Rules of Content Marketing [Infographic]

When I sit down to draft a new post or article, my initial focus is always crafting something that is both original and engaging that readers will want to both read and share with their friends and colleagues because they either find it interesting, informative, or funny.

We have visited the topic of content marketing many times before, however it seems there are still plenty of things left to discuss in order for all of us to reach the people that we hope in our mind’s eye to reach. The questions are many and will most likely never all be answered, but is that such a bad thing?  This just means there is always room for growth, improvement and refinement.

Kayak Online Marketing has put together a handy infographic spelling out the 21 new rules of content marketing.  This should get us headed in the right direction and on a clear path towards even more answers.

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How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it.

So how much technology do we really need to be a successful marketer?

Scott Brinker recently took a peek into the world of automation systems, specific to the marketing genre, and his findings are astounding to say the least.

Source: Chiefmartec.com – From 2016 to 2017, 5X more marketing automation vendors were added than removed

 

Brinker provided us with a preview of this ever growing landscape by showing the marketing automation category going back to one of his first studies in 2011 all the way to the current year, 2017.  At a quick glance at the images above it’s easy to see that not only has the technology sprouted but it’s almost exploded with growth over the last six years.

The snapshot for 2017 shows 212 vendors, 66 of them are brand new this year.  With that many vendors available to a marketer, how in the world does one even begin to narrow down which one or ones is the right fit for them?

The simple answer is of course research.

When looking for an automation solution, a good place to start is always with a good old Google search.  Once you have skimmed the surface, then it’s time to dive deeper.  Check on blogs you trust, such as this one, or other non-affiliated lists that spell out each vendor’s pros and cons.  Talk to colleagues that might already be using a solution that fits your needs.

Don’t get overwhelmed. That is sometimes easier said than done, since looking at any marketing automation platform’s pricing page you will most likely quickly be swamped with features galore, plans, and pricing.

Take a deep breath and dig in with a specific set of tools that you need set in stone in the back of  your mind’s eye.

The bigger question  – how much is too much?

In a recent study conducted by GetResponse, they polled over 255 email marketers in B2B and B2C regarding the effectiveness of their current marketing automation tools.  Only 13.1% said they were highly effective. Meaning that the majority fell in the Good or Intermediate ranges (14.4 and 18.5 respectively).

Source: GetResponse.com Email and Marketing Automation Excellence 2017

That’s a whole lot of automation technology that just isn’t cutting it for the marketing crowd as a whole.

Interesting takeaway from this report could be that marketers are spending a huge chunk of their overall advertising budget on automation technology tools, but they just aren’t getting the return they were hoping for. 

Are we being replaced by robots?

Back in August of 2016, AJ Agrawal, writing for Entrepreneur.com, was particularly cautious of this very same subject. He warned against using marketing automation tools to support a lazy side chair approach to marketing. Automation tools are designed to increase productivity and the effort that it would take to do the same tasks manually, not replace it.

Which brings us to the posed question: How much is too much?

First, make a list of tasks that you would like to replace with an automation tool.  Keeping in mind that these tools that you are seeking should enhance your efforts, not take away the human aspect of your marketing plan. 

It seems simplistic, but getting a handle on a clear path of what you need now – not 10 years from now – is the key to making the right marketing automation choice.  Just because the vendor offers a “Lambo” version, doesn’t meant that you need to blow your budget on it.  If everything that your company needs falls in the low or even mid-tier plans, then by all means stick with either one of those.

What do you think?

How much automation is too much for you? Do you have any specific set of tools that you feel that your company couldn’t live without?  Share your thoughts in the comments below.

 

Posted in Affiliate Marketing, Content Creation, Conversion Optimization, CPA Marketing, ecommerce, Email Marketing, Mobile Marketing, Productivity, Social Media MarketingComments (0)

Make money sending web push notifications with ReachMobi

In an ever-evolving online landscape, niche publishers and content marketers always keep a keen eye towards new revenue-generating opportunities. Monetized web push notifications are a new way to monetize your audience that is well worth looking into.

Leading the way is ReachMobi, a web push notifications provider who’ve built the first web push notifications platform focused on monetization. They offer an innovative solution that publishers and online marketers, desiring to increase their revenue channels, should take a very serious look at.

Check out ReachMobi web push notifications.

Why Web Push Notifications?

Monetized web push notifications bring two significant new advantages to Internet and content marketing:

  1. A new marketing channel via the web browser that allows the marketer to communicate with their users no matter where they are on the web.
  2. A new monetization channel. ReachMobi is the only web push notification provider in the industry that is currently offering a monetization component.

What Are Web Push Notifications?

You’re undoubtedly familiar with push notifications received through mobile devices. Web push notifications function similarly, but are delivered through a web browser rather than an app. You’re probably already noticing many websites asking for your permission to send you web push notifications. Like their mobile counterparts, they offer a headline, description, image and a clickable link. It is this clickable link that provides a pathway to monetization.

One reason publishers and marketers should consider web push notifications as a new marketing channel is due to the decline in the effectiveness of email. Deliverability is one of most significant hurdles. Web push notifications relieve some of these issues. As a result, web push notifications give you the opportunity to acquire subscribers you’re not able to capture with email.

Now that you have an overview of what web push notifications are, let’s look at ReachMobi’s solution and what it offers…

How Monetized Web Push Notifications work with ReachMobi

  1. Messages are sent and delivered in real-time. For sending time-sensitive messages, web push notifications can’t be beat. Since you’re delivering the message directly to your subscriber, deliverability is not an issue. With ReachMobi, you can submit and send your message within five minutes.
  2. Web push notifications are delivered through the web browser. ReachMobi can message your subscribers whether they are on your site or off. You can reach your audience anywhere they are on the web. It’s truly game-changing.
  3. Web push notifications are highly visible. They appear at the corner of the web browser where they don’t go unnoticed. If the user has their browser closed, they will receive the message the next time they engage with their browser. Compare that to email, where you have to wait until users check their email – and even then – they can simply ignore the email and not open it.
  4. Retarget and remarket to your audience. Web push notifications are highly effective at re-engaging visitors due to the ability to reach your audience in real-time, as well as, reaching them no matter where they are on the web.
  5. Growing your audience. A significant portion of visitors today are unlikely to subscribe to an email list. However, an increasing segment of visitors prefer the simplicity of push notifications, especially younger visitors. This is because push notifications are inherently brief, requiring only a moment of time to interact and receive your update. This allows you to grow your audience and gain subscribers you otherwise would not, especially those suffering from email fatigue. The opt-in is one-click easy, and requires no personal information submission on the visitor’s part.
  6. Monetizing your audience. ReachMobi’s web push notification solution adds the ability to earn revenue with the messages you send to your audience. No one else in the industry currently offers this. Not only that, but ReachMobi provides premium advertisers that are targeted to your specific content vertical – meaning, advertising offers that are relevant to your audience. Their programmatic advertising uses specialized analytics and big data to deliver the right offer at the right time to the right audience.

The way to earn revenue with ReachMobi is straightforward. In addition to the web push notifications you send out to your audience, ReachMobi will include one relevant advertising offer per day. You’ll share in the revenue generated by advertising offers on a dynamic basis.

  1. Quality advertisers. ReachMobi’s advertising offers sends to your audience are of the highest caliber. They come from the elite Google and Yahoo top-tier, premium advertisers. These are the top products and brands. Offers are matched with a high degree of relevancy to help ensure they are the type of offers your audience is most likely to respond to. All offers are highly targeted to your specific audience verticals.
  2. Support. ReachMobi has a dedicated team to help ensure your monetization success. Their team will work with you to ensure your messages are optimized to achieve the best possible results. It only makes sense, given that they share the revenue with you. Therefore, your success is their success as well.

ReachMobi’s web push notifications work with Chrome, Firefox, Safari (desktop only), and Android.

In addition, ReachMobi offers a vast library of e-books and articles to help you understand web push notifications, as well as, more advanced information to help you with a complete web push notification marketing and monetization strategy.

Summary: ReachMobi’s Monetized Web Push Notifications

Web push notifications are still a fairly new marketing channel, but is one that is growing rapidly. While ReachMobi is not the only web push notifications provider – they are the only provider in the industry currently focused on monetization. This is a unique revenue-generating opportunity for marketers and publishers alike.  

ReachMobi is not just talking the talk when it comes to monetizing web push notifications. They have literally walked the walk, by using their own solution to help them monetize and grow their own audience of 20 million plus uniques. Bottom line, when it comes to web push, nobody even comes close to ReachMobi.

If you’re looking to explore new opportunities for earning online, check out ReachMobi and their monetized web push notifications.

How to Get Started with Monetized Web Push Notifications

ReachMobi’s web push notification service is free to use and you can send unlimited messages. It’s open to all online publishers. A simple line of JavaScript and you are up and running. ReachMobi’s team will help you integrate if needed.

ReachMobi has a dedicated team who will work with you to ensure that your web push notifications are optimized for successful monetization.

Visit ReachMobi and get started with monetized web push notifications.

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