Tag Archive | "Backlinks"

3 Key SEO Strategies That Will Hurt Your Business

The use of SEO isn’t a new tool to the marketing game, but a core building device in the quest to enhance any online business. However, while SEO is considered a must in creating an online business that not only gets page views, but one that actually converts; the same trends could actually harm your quest to succeed.  

A great deal of people dreaming of entrepreneur or even solopreneurship start an online business of some sort every single day, yet most of them crash and burn within the first year and the remaining aren’t turning enough profit to make it worth the effort.  Some, if not a big part of the majority, make use of SEO strategies yet still end up becoming a major disappointment for their founders.

What does it all mean?

The failure of even the most well thought out and researched of online businesses might imply that SEO isn’t always the golden slot machine of marketing strategies that some claim. Even though it is in fact  a core tool used in enhancing millions of successful companies world wide, SEO for business should never be used “willy nilly” or without a solid plan.

What direction to take.

With over 2 million web pages available for the search term “SEO Techniques,” it is no wonder that many fall victim to fake or out-of-date claims to success using this or that SEO strategy. To ensure SEO works for your online business, certain techniques must be avoided at all costs. This strategies have been proven to not help your business effort but actually do harm to your efforts. Below is a list of three key SEO strategies which must be avoided in order to obtain the best gains in your business venture.

  1. Keyword Stuffing

The threat behind keyword stuffing has been confirmed to have harmful effects to your website ranking. Too many keywords in web content is simply overkill and could have your page spiraling down the viewer’s search page faster than a speeding bullet.

Instead of stuffing your content with a heaping ton of keywords, why not focus on creating quality content that reaches your target audience. It’s important to avoid stretching beyond the 2% density of keywords in your content.

  1.  Tons of Backlinks

It’s fine to fill your content up with backlinks, as long as they are relevant and something that will appeal to your target audience. Again, like most things in life, quality trumps quantity in a landslide win. One of the worst mistakes people tend to make is placing their focus on incorporating a large amount of links on their sites not realizing that quality overrules quantity hands down.

Link building is an easy SEO strategy that pretty much anyone that churns out content or pays any bit of attention to their incoming and outgoing traffic sources uses. This strategy can easily award an online business owner with a ton of links.  However, most people fail to examine the quality of links they are getting. It’s easy to get caught up in the numbers and forget to look at the bigger picture.

The same rule applies when sending all of your SEO power to your homepage via built links. Instead you should be building out content rich subpages in your site that target the key phrases that you wish to rank for.  

  1. Lacking Content Rich Pages

If you want others to link to your site naturally, then you should start by creating (or higher others to create) quality content. Quality content appeals to your target audience. If you aren’t doing that then having a ton of links pointing at your page won’t look natural.  And un-natural is not a good look for Google.

Google simply won’t “believe” that a post with 400 or so words would naturally get 100+ links pointing right at it. However, a quality article of the same 400 or so words can and will bring in hundreds of links on it’s merit alone.

The three no-no strategies above can be easily axed from your repertoire. Yet by avoiding them your business efforts could see very drastic and appealing outcomes in the end.

What techniques or strategies work the best for you?  We would love to hear all about them in the comments below.

Posted in Search Engine Optimization-SEOComments (0)

25 Ways to Build Better Backlinks to Grow Your Site [Infographic]

Cash is often low or at a premium in most startups.  And since 90% of them often fail, there is no need to dump thousands of dollars on paid advertising right from the get go.  A smarter more intelligent move is to explore the hundreds of free ad options available.

One of the main ways to advertise for free and grow your site, is by blogging and generating backlinks which will in turn bring in more viewers to your site.

Backlinks, also known as inbound links, are links pointing to your web pages from external websites. Search engines like Google view these links as an important indicator of your site’s quality, since another webmaster viewed your website as worthy of a link. In fact, links to your site are the #1 SEO Signal considered by Google. Think of it like voting – websites with the most links rank highest.

There are many ways to build backlinks to your site, some ethical and others that would fall into the “black-hat” or more frowned upon marketing methods.  The infographic below lays out 25 of the most popular ethical and effective ways of building high quality backlinks to your site.

 

25-Ways-to-Build-Better-Backlinks-Final

Infographic source: Marccx Media

Posted in Blogging, Search Engine Optimization-SEOComments (0)

Penguin Friendly Backlinks

An Easy Trick For Penguin Friendly Backlinks

One consistent point to come from the now infamous “Penguin” update at Google is a renewed interest in “relevance” of backlinks to your website.

Some decent data showed that sites with a higher percentage of their backlinks coming from pages that could be deemed to be in the same niche “neighborhood” seemed to fare better when Penguin came flapping.

link buildingAnd it makes sense. Only people who do SEO know that you can get backlinks from sites that have no relevance to your own. Totally “natural” webmasters just “write great content” and let the links attract themselves, as is Google’s dream for all of us. Getting links that way means you get mostly links from other webmasters in your niche. Rarely does someone just willingly links out to an unrelated site. So Google has noticed this, and tried to make it a part of the algorithm.

Of course, for those of us really trying to make waves in the search engines, this poses a challenge. Highly relevant backlinks can be hard to get, particularly for affiliates, since whatever market we’re in, a percentage of the “quality” sites in that market frown upon us as the scum of the earth.

The first step to getting more relevant backlinks is of course… to not be the scum of the earth. I don’t want to go on a “quality content” rant like so many others but all affiliates seeking search traffic can afford to create better content; that’s not in question. By this I mean both content for your own sites but also quality content for others in the form of guests posts – an old but underrated form of link building.

Outside of that however, there are other options.

The best way to get more relevant backlinks without hassling other webmasters is to create more relevant properties of your own and use them for backlinks.

It fell out of fashion for some reason, but building wikis, lenses, hubs, and other “social content” type platforms for the purpose of link building now has more value than ever.

You have a site promoting acne creams on someacnedomain.com (fictional) and by building someacnesite.wikidot.com (or any of hundreds of other similar sites) you have a resource for unlimited relevant backlinks to your site, without ever having to write a guest post for some snobby blogger.

Not only that but you have a backlink on a root domain with big “authority”. That helps a lot.

But perhaps most of all, employing this technique gives you a greater chance of traffic too…

It’s been noted that since Penguin, the “domain authority” filter has been jacked way up, meaning that now, sites like Squidoo, Ehow, Blogspot, Youtube etc are ranking better than they ever have. Now by building more hubs like these to get better backlinks, you also give yourself a greater ability to rank for some of your long tail keywords. Want a great traffic tip? Look at your existing search traffic, and on the keywords that are bringing you the most visitors, build out a new hub style site with an exact match URL on the closest keyword you can, create some content, and work on owning an extra listing on that page. Reinforce the rankings by linking them together and you’ve got a slowly developing monopoly on that space.

This technique of properly utilizing hubs like these is old but misunderstood and misused. It;s more important than ever to be implementing now and it allows you to keep Google happy with ease, while claiming more traffic and better rankings. Oh and it’s fast. And easy. Really no reason not to add it to your SEO arsenal if you haven’t already.

Andrew Hansen is an affiliate marketing trainer with more than 6 years of experience in monetizing high converting affiliate offers with free traffic. He’s also the creator of the popular Unstoppable Affiliate course and big fan of Offervault. He doesn’t usually write in 3rd person but he’s grateful to have had the opportunity to do so for you all today 🙂

Posted in Affiliate MarketingComments (4)


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