Tag Archive | "a/b testing"

How to choose the right offers for your traffic?

Regardless if you are just starting your career as an affiliate marketer or you are already a professional, choosing the right offers for your target audience will always be challenging and the reasons for that are multiple. The market changes at a fast pace, what converted amazingly in the past it doesn’t receive any impressions now or some countries that had a lot of buyers lost the power of buying and now they are dead markets.

Choose smart your traffic sources

No matter if you’re doing arbitrage or simply, media-buying, the first thing I want you to keep in mind is that not all traffic sources have the same quality, and no traffic source will work for all your campaigns. Testing is key, regardless of what crazy eCPMs you hear other affiliates are doing elsewhere, or anywhere for that matter!

For example, if you are going for carrier billing offers, make sure you choose traffic sources with carrier targeting and always do a research before about the traffic source that you are going to use. A lot of them have in-house media buying teams focusing on rising targets, so there’s no point in going into a bidding war with them.

Always look for ways to target carrier traffic correctly and you can do that by targeting correct IP ranges instead of carrier names. The reason? Most traffic sources use different third-party IP Range detection partners to detect mobile carriers and most of the time they are free, which makes accuracy highly volatile and cause differences between what you’re seeing on their interface with what’s actually ending up on your affiliate panel. Once you’re a TOP RUNNER with us, BitterStrawberry.com can provide you with reports of the IPS associated with all your conversions.

Work on your bid.

Bid low to start. Start with $0.12 and gradually increase till you’re getting at least 5.000-10.000 visits to test every single campaign, or at least 20.000-30.000 visits to test every Carrier.

Here’s how to see it:

Calculate the number of offers you want to run, let’s take example 5 offers. We recommend testing each offer with 2-3 landers, from 3 different traffic sources.
So that’s 15 tests * 3 sources = 45 different ways.

Run at least 200-300 hits for each, the ideal volume for each offer will be 13.500 total /5 offers = 2700 hits in average for testing for every offer.

For example, we have an average of 50+ rotating campaigns for every combination of “country + mobile carrier per every vertical”. Sending too little traffic will result in users being divided in low numbers to all campaigns. Sending adequate minimum volume will allow broader and more relevant offer performance.  The key is to bid low and cut placements rigorously. Then… SCALE!

Ideally, you would do this after a broader WW test, when you’ve already identified your best GEO’s and traffic segments. Using bad quality traffic (click skims for example) to test offers would just be a wrong way to start.

The higher you set the frequency to, the more traffic you’ll get, but the highest probability is your ROI will drop, until you find the perfect campaign to match. As we have no control over your traffic spend, it’s up to you to test and find out.

If you get a ton of traffic, but has a bad ROI, decrease your bid, if you have targets/ placements that give good ROI but low volume, increase your bid. Based on the traffic source you’re working with, you need to know that you can’t always get 100% accurate carrier traffic click by click, you’ll get also at least 10-30%, or more, Wi-Fi Traffic.

That shouldn’t be a problem! You can set up for each singular offer whether to RETURN traffic that is not precise match for the specified targeting or if you are working with BitterStrawberry.co you can send it to the SmartLink where every user will be matched with a relevant offer.

Some key rules we advise you to set yourself when it comes to Flat Buys:

  • Never buy in full without a test period of at least 24h-48h. Keep in mind that there are a ton of things to look out for (day/night parting, day of the week, fluctuations in traffic by day & more) Once you paid the money, there are rare cases when a webmaster or publisher will agree to cancel and pay back the money.
  • Always ask complete and as detailed as possible stats. If possible I recommend only buying from webmasters that have Google Stats. Not stats from their own TDS system.
  • Set a minimum traffic volume guarantee and if possible, penalties & terms for any un-expected Google update traffic shortage. You don’t want to find yourself in the 8th day of traffic when traffic disappears and you have to wait 3 months to get the traffic volume you paid for.
  • Prepare custom creative designs to stand out against content that is on the specific tube.
  • Research! Ask recommendations, check forums, postings about previous flat deals made on the specific tube site.

Set a relevant budget.

Preservation of budget is key to everything, but there’s no high reward with small risk.
While for CPC doing brokerage and selling at a higher CPC brings you ROI (if you have good connections), when doing CPA, CPL, CPI , users interest is the decision maker here. So setting a budget that allows you to collect actionable data on is crucial! See our article about smart budgeting here.

Choosing what offers to run & analyzing the data

In principle, this pretty much comes down to:

– What kind of offers you have experience with;

– What traffic sources can provide you with good volume for the GEOs you’re looking to target first;

– What payout models you’re used to work with;

– And most importantly, what’s your budget?

After you’ve singled-out at least 1 of these 4, the next thing you’ll want to know is: What works best?

As general overview, we will break it down in two sections:

Adult:
Adult Mobile Video Subscriptions. Adult content has been the most prolific form of business since ages. It certainly got scattered across a ton of devices/businesses but especially in mobile, it’s a market that will always have public.

In most GEO’s, users only have to tap 1 TIME to be subscribed directly, and some have either REBILLINGS! And yes, you’ll get a commission reported every time the user is billed.

Adult Dating. Generally well known for developed GEO’s where users don’t mind paying a 20-100$ fee for a monthly subscription, it’s definitely getting more volatile but still has a lot to through in.

VR (Virtual Reality) This technology absolutely changed the way content is being consumed, and with the ever-growing gadget manufacturing it’s no surprise that this “niche” is just “warming” up.

There are antivirus offers that work really well with adult traffic, providing your users react to the offer lander and get you clicks & conversions.
Specific offers that run well:  antivirus, enlargement pills, live cams, muscle etc.

One thing is certain! Adult was and will remain a vertical that will never become extinct. Especially with the rise of new technology, we see signs that a bigger boom has already begun. As any vertical it has its up and downs, which will always be there, so you need to have always a ton of resources at your disposal which you can activate in the shortest time.

Mainstream:

App Installs. Apps will continue to represent the largest % of all top opportunities, with GEO’s from APAC gently taking the lead in user acquisition and payouts. While easy to promote and gather user interest to download, advertisers and developers already have set high demands & filters, resulting in a cascade of unpaid leads due to several reasons, so watch out if you are promoting them. The most difficult thing for top paying App Installs is to meet the KPI. There isn’t a global standard in place, most developers or advertisers having specific requirements; Some example of their requirements:

  • Retention Rate from 10% to 40% minimum. Most request this from Day 1 to Day 7;
  • If the app is arcade type, users need to pass a certain level (ex: level 3)
  • Uninstall rates – Users which un-install in the first 3 days are not paid.
  • Churn rate beneath 15%
  • Word of advice! Make sure the creatives & landers you use really picture the apps USPs (unique selling points) and are not misleading. Users will immediately drop the app right after purchase if their expectations aren’t met.The hot verticals right now in mainstream are: Entertainment, Games, Utilities, Glamour & Sweeps. BitterStrawberry.com has over 12.000 direct offers marketplace, from partnerships with major carriers, big advertisers, localized advertisers & exclusive deals, from a variety of verticals available worldwide, all payout models and unlimited capping. On top of the thousands of offers available at all time, each day they are adding over 200 fresh, new offers, which are tested with in-house traffic, so that your users won’t be the guinea pigs. JYou can regularly check the top charts in BitterStrawberry.com marketplace to see the hot offers right now and ask our affiliate managers for recommendations, at least once every 3 days.But, if you have no time to be on top of each offer, our Smartlink will auto-optimize your traffic. We run performance-benchmarked SmartLinks, one single URL, tailored on each affiliate’s traffic type, that covers all GEOs with an in-house developed algorithm that segments traffic, providing the most profitable offers for each specific target. This tool allows you not only to target offers that match your every visitor with tailored ads to meet the criteria of your user (Country, Connection, Carrier/WiFi, Device, OS, Browser, Day/Night Parting & more), but also can be used as a fallback/remnant solution for the campaigns you run singularly and backfire, reach capping or you simply get a solid volume of un-targeted bulk traffic.Test everything!
    Test efficiently setting multiple campaigns in the vertical or GEO you’re looking to start with. Be flexible, gather data from your tracker and make data driven decisions. Our most successful affiliates follow this pattern to find profitable campaigns, repeating the process every 1-2 weeks depending on their time & budget:Step 1. They pick a vertical where they have experience with (dating, nutra, etc);

    Step 2. They pick 3-5 GEO’s they want to start with based on our recommendations for their targeted vertical, based on:

    – Gross Revenue on the specific vertical
    – EPC
    – Type of traffic (pop, banner, direct source, purchased traffic, direct publisher traffic)

    – Existent Traffic volume

    – Targeting saturation. If there is already huge competition /other affiliates scaling massively, suggesting you these campaigns, will only lead you into bidding wars against each other;

    Step 3. They test either their own landers or the ones that we have most popular for that specific vertical. If you want to run singular offers with us, using generic or targeted banners you can download from each offer in our market place is a good way

    to start. You can effectively turn display traffic into mobile pops and send to offer landing page. If you’re using smart link or a combination of smart link and selected offers, you can also buy pops directly.

    Step 4. They test every offer with relevant budget & clear targeting, adjusting targeting on the run with the help of the IP’s and Macro’s associated to all conversions.  In order to come to your help, we released this year a revolutionary tool for A/B testing. You have the possibility to create your own rotation of offers with custom rules and split the traffic between offers with your own conditions, with no other tracking tool or platform needed.

    Step 5. Once you have relevant data to act upon, review all the information together with your affiliate manager, adjust the scale on the campaigns that look promising, test different landers using visitor heat maps to further optimize your lander, and take a close look on OS’s  & traffic zone placements which have worked best as a whole.
    Language
    While most people tend to run with English speaking GEO’s as it’s easy to create 1 fits all landers, think again! While in English it might sound well for you, English-speaking GEO’s are most commonly the most competitive. Spend a few $ more and get your landing pages translated.

    Remember just to keep testing. Repetition is Key. Doing the same thing over and over again and expecting different results rarely works.

    If you have extra questions or need help to find a good strategy for your traffic, send us an email at publisher@bitterstrawberry.com. We would love to help!

     

     

     

     

Posted in Affiliate Marketing, CPA MarketingComments (0)

Budgeting in Affiliate Marketing – How to use money as a tool and not get controlled by them.

The million dollar question: I want to become an affiliate marketer, but what budget should I start with?

Effective budgeting is what fuels successful companies, so also Affiliate Marketers. Successful affiliates budget accordingly, starting with the overall budget, broken down into campaign budgets. The overall budget it’s important because it gives you an overall capping to work with and this way you will have control also over your personal budget. The most important rule is to make sure your personal budget is less than your overall budget, in that way you have enough funds for re-investing into diversification and scaling.

You should look at your affiliate business like a stock portfolio, you need diversity in order to have cash-flow. Most successful affiliates dedicate a percentage of their overall budget to testing new campaigns, another percentage for scaling high ROI campaigns and the rest to keep rolling the “safe” campaigns.  If you are just getting started you need to focus on testing just one campaign at a time, but not exceeding the budget allocated for that particular campaign. There is a safe way that you can take, the BitterStrawberry’s global SmartLink that will provide automatic campaign optimization, the most complex targeting on the market and solutions for any miss-targeted traffic. All of this is done through a Performance Benchmarked System, which redirects traffic through more than 16 parameters such as country, device, ISP, connection type, etc. always pushing more volume to the offer that has the best C.R & EPC. You just need to sit back and enjoy the results! In this way you obtain the needed amount of liquid capital that you will need to scale up using the HybridLink, for complex targeting, or to focus entirely on specific campaigns with no dynamic payouts in the MarketPlace.

BitterStrawberry team is testing thousands of offers every day at the same time, but if you are just starting you should begin testing them one by one, not all at the same time, like we mentioned before. A decent initial budget is around $5000, so you can use around $4000 for creating campaigns, but you still have $1000 to test other offers and afford doing mistakes. For sure, the bigger the budget, the more tests you’ll be able run. But, if your budget is only $300 and you have to spend $99 a month for the tracker, and $50 for hosting, you’ll have only $150 testing budget. In general, for the cheapest and low quality traffic you pay 2$ for 1000 clicks and you will be able to test 2 campaigns max with that traffic. For quality traffic you pay around 8-10 $ for 1000 clicks and if you count also the 10% difference in click between the source and the offer, another 5-8% traffic outside the target you will not have a lot left to optimize. So, you either consider the lower CPC or increase your budget from additional sources. But, keep in mind that testing it has a high importance.

Basically there are three different variables where you should use testing: offers, landing pages and ads. The difference between a successful affiliate marketer and a newbie depends also on how many of these you are able to test. And the difference is made by the budget again. But you can fight the limitation of the budget with a good strategy. And we can help again! BitterStrawberry’s free platform delivers performance, 12.000 highest conversion direct offers, optimization and last, but not least, custom guidance from experienced Affiliate Managers. Make an account and your dedicated Affiliate Manager will contact you to ask you for more info so together you can make a custom strategy depending on your traffic source and budget. 

Start with the right GEO’s for you!

Generally, in online marketing, geos are defined in Tiers. There are 3 major ones: “Tier 1” geos which are considered to be the most competitive and generally have the highest rates, “Tier 3” geos which are less competitive with smaller rates and “Tier 2” geos that are somewhat in the middle.

If you’re asking what classifies them as most competitive, or less competitive, here is a short comparison:
Tier 1 geos are more regulated, especially in regards to carrier billing flows, due to the maturity level they reached over time. Most affiliates run them for their more than average –to – high payouts. Among the Tier 1 countries we can name Austria, Australia, Canada, France, Germany, Italy, Ireland, Spain, UK and USA.
Tier 2 & 3 geos are not that much targeted by marketers, but their markets are still growing. Payouts are not nearly as high as Tier 1 countries, but due to the market expanding you can get conversion rates of up to 1/10. This makes Tier 2 & 3 countries a good way to start, as traffic is way cheaper compared to Tier 1. But that shouldn’t mean you have to disregard Tier 1! Once you have a critical budget to target Tier 1 countries, include them in your mix! If we would name a few Tier 2 countries these would be: Argentina, Bahrain, Brazil, Bulgaria, Chile, El Salvador, Ecuador, Ghana, Honduras, Japan, India, Indonesia, Malaysia, Romania, Paraguay & Portugal. If we made you curious about Tier 3, here are a few examples: Iran, Kuwait, Sudan, Saudi Arabia, Yemen, Iran, Syria & Zimbabwe.

In general, it’s good to test 10 geos, pick 3-5 best ones and scale up your traffic sources without adding new ones, just clone your campaigns. Some Traffic Sources have predefined rules to limit campaigns on a specific targeting, so by multiplying your campaigns can get you additional volumes.

As we mentioned earlier, you should start with geos that are easy to convert. For example, if your starting budget is $1000 and you’re able to break even, you can have two choices.  You can run a campaign that pays out $100 and you will have 10 conversions. This is good. On the other hand, if you run a campaign that pays out $1, you will have 1000 conversions, you will earn that same amount of money, but the most important part is that you will have more data. What you can do with it? You can do more split-tests and you will learn affiliate marketing. This is playing smart.

If you have a low budget, you should choose offers with $5 or $10 so you give yourself enough time to be convinced your campaign is set up right and that everything is tracking properly.

Preservation of budget is key to everything, but there’s no high reward with small risk. While for CPC doing brokerage and selling at a higher CPC brings you ROI (if you have good connections), when doing CPA, CPL, CPI, users interest is the decision maker here. So setting a budget that allows you to collect actionable data on is crucial!
One more important thing! Be sure to always ASK what are the top geos EVERY DAY! There are opportunities that come and go fast, you don’t want to lose them! Register to BitterStrawberry platform and you get a daily email with top geos and offers and your life becomes easier.

If you’re a publisher and you’re not equipped with geo-targeting or carrier detection tools and you don’t want to send traffic altogether, but to advertise more efficiently to your visitors in the countries that have the best performance, let us know. We have a custom solution to only serve ads to your most eligible for conversion users, while all the rest of your visitors enjoy your quality content.

If you do relevant testing, our advice is to search out new traffic sources, maybe even consider FLAT BUYS from new traffic sources.

Keep an eye on the billing flow. 

Focus on lower payout offers & easy billing flow. Despite the Psychological Effect high offer payouts have on you, you actually CAN make a ton more money with them! The Conversion Flow is the most important to look for when hunting for offers.

While high-payout offers delights you with having fewer sales to generate to reach good payments, the higher the payout they offer, the more complicated the conversion flow is.

While converting on high payout Tier 1 offers is quite tricky and requires serious budget & a lot of testing, Tier 3 countries have opportunities such as Single Click Flows offers. The user lands on the offer and has to click “I agree” or “Subscribe” and you are in the game. Vietnam, Thailand, Mexico and a big part of Arab countries are a gold mine if you know how to work them out properly.

Keep in mind that not all the best offers for you will have a high payout. You can have a profit of 10K by running $50 offers. The payout is not always an indicator for the best offer. The most important part is the conversion. If the clicks are cheap and the offer converts well, it can be surprisingly good.

That’s all for the moment, guys! Most important is not to lose your focus and don’t set as your only target to be becoming a millionaire in few months. Give yourself time to learn, use your budget smart and if you have questions, get in touch, we would love to answer them!

 

 

 

 

 

 

 

 

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A Novice’s Path to Landing Page Optimization

I’m positive you have heard the following before, if not a gazillion times:

Optimize your landing pages.

Write killer headlines.

Test everything.

Even though these mantras have been shoved down every internet marketers throat from Florida to Tim-Buk-Too, I’d wager to say that the majority of those reading this very post haven’t a clue where to even begin with item one.

Chances are that is there an under-optimized page on your site, it’s your landing page.

Why is that?

The landing page is your first impression as well as the first opportunity to convert the coveted visitor into either a lead or customer.

Let’s face it, this isn’t the first article you or anyone else might have read on the art of Landing Page Optimization. In fact, when you query “Landing Page Optimization” in Google search you will be faced with over a million results. A million. I’d say that qualifies for an overload of information right at your fingertips.

This article is being crafted in a way that might help you to sort through all the B.S. and get right down to the nitty gritty of optimizing your landing page.

Start at the beginning

Why have a landing page? Good Great question.   

In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. A landing page should be designed, written and developed with one business goal in mind.

Therefore, a blog article or post is NOT a landing page. It is meant to be a standalone page with a single purpose.  This purpose might be to collect data from the visitor for the purpose of generating a lead, either for yourself or as an affiliate, direct sales or to build a relationship with the visitor.

Bits and Pieces

If  you look at a handful of landing pages side by side, you will probably be able to easily pick out the key elements that they each have in common with the other. These elements are critical to successful communication with the visitor.

Using KISSMetrics “Blueprint for a perfectly testable landing page,” as a starting off point for constructing your own highly optimized landing page.

 

In addition to the above mnemonic, your landing page should also include:

  • Killer headline –  Like the almost extinct newspaper, the goal of a headline is to get the visitor on to the next line, then the next, and so on. A great headline is like a fishing lure that is meant to grab the reader’s attention.  Using Upworthy.com as go-to source for learning the important task of crafting a killer headline.  In their slide deck The Sweet Science Of Virality, they stress the importance of the headline over and over. For each post, Upworthy crafts a minimum of 25 different headlines. They then pick two and run a simple A/B split test.
  • Hero Image – Primary image or creative. It should work hand in hand with the headline to grab the reader’s attention and reinforce your proposition.
  • Proof points – Benefits (copy) that reiterates the promise you are making with your headline.
  • CTA (Call To Action) – Depending on the type of landing page you are creating this will either be a form button, a simple download button, or both. All three should be clear and concise.

Extras (valuable items that aren’t necessarily mandatory for a healthy optimized landing page):

  • Social proof – Testimonials or other elements that validate your brand
  • Endorsements – Such as featured articles or prominent clients.

Nitty Gritty

You had to know there was more. With over a million results in search for this subject alone, there had to be more.

One of my good friends, who just happens to be a landing page expert, asked me to throw together a simple graphic for his Facebook page. The subject of said graphic: 10 Landing Page Commandments.  

 

He basically lined out a simple blueprint of sorts to get you to the head of the line when it comes to optimizing your landing pages.

  1. Keep it short, under 400 words or less (this doesn’t include your video script if using one)
  2. Videos should be right around 6 minutes or less – people are busy
  3. CTA should be above the “fold” – the portions of a webpage that are visible without further scrolling or clicking.
  4. Headlines aplenty.  Craft no less than 10 headlines and 3 sub-heads for each landing page.
  5. Copy should have 3-5 bullets outlining the positives of your brand.
  6. Set up affiliate commissions on all your rejects.
  7. Know your numbers – cost to acquire is something you should know at any moment’s notice.
  8. Ask the relevant questions to get you further down the line.
  9. Split test new approaches.
  10. Split test EVERYTHING.

Bottom line

There are certainly a lot of rules or tips out there for you to follow when creating a landing page, however if you follow the basics alone you will be well ahead of the game in the long run.

  • Hook of a Headline
  • Simple clear concise copy – keep it short
  • Hero image
  • Proof points to back up your claim
  • Clear CTA (above the “fold”)

How are you optimizing your landing pages? We would love to hear all about it in the comments below. Any pitfalls, hurdles or successes. 

 

Posted in Affiliate Marketing, Conversion OptimizationComments (1)


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