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GDRP Impact on Digital Marketing

GDRP Impact on Digital Marketing The General Data Protection Regulation is a regulation that is intended to strengthen data protection for individuals within European Union countries.  At its core, the GDPR is intended to provide individuals more control over and additional safeguards with respect to their personal data, including the right to be forgotten and […]

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U.S. Federal Trade Commission Investigating the Equifax Data Breach

Last month, reports surfaced that Equifax, Inc., one of the nation’s leading credit reporting services, was the subject of a historic cyberattack that compromised the security of financial and other personal information of more than 143 million U.S. consumers.  The data breach involved names, social security numbers, birth dates, addresses, driver’s license numbers and credit […]

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FTC Defense Attorney Alert: “Influencer” Actions Make News

FTC Defense Attorney Alert:  “Influencer” Actions Make News The Federal Trade Commission has alerted influencers and those in control of them to three developments, including the FTC’s first law enforcement action against individual online influencers for their role in misleading advertising practices. According to the FTC, the respondents deceptively endorsed the online gambling site CSGO […]

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What Telemarketer’s Need to Know About the “SCAMS Act”

Shortly after being named the acting chair of the Federal Trade Commission, Maureen Ohlhausen stated that a consumer protection priority during her tenure will be stopping fraudulent schemes targeting vulnerable individuals, including the elderly. The Commission is making good on that promise. In May 2017, the FTC announced a broad-sweeping nationwide and international crackdown on […]

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FTC Halts Unsupported Opiate Withdrawal Treatment Claims

According to a recent FTC press release, a company that marketed itself as “the leader in home opiate detox since 2009” and its CEO have settled Commission charges that the withdrawal treatment claims for their “Withdrawal Ease” and “Recovery Ease” products were false or unsupported by scientific evidence. According to the complaint, defendants violated the […]

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FTC Provides Influencers and Brands Courtesy Reminder to Clearly Disclose Material Connections

  The Federal Trade Commission recently circulated in excess of 90 letters to influencers and marketers reminding them of obligations to clearly and conspicuously disclose material connections in the context of social media promotions.   The letters were sent following a review of a number of Instagram posts by celebrities, athletes and other influencers. According to […]

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Congress Sets Sights on Recurring Revenue Marketing Model

  “The Unsubscribe Act” was recently introduced in Congress.  It is designed to protect consumers from automatic monthly charges via marketing campaigns that fail to clearly and conspicuously disclose material terms prior to the entry of billing information. Trial offers, automatic subscription renewals and continuity plans are prevalent in the dietary supplement industry. Many marketers […]

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