Home > Case Studies

What Can Entrepreneurs Learn From Millennial Buying Habits?

It is generally an accepted belief that Millennials live their lives on the internet.  We have all witnessed the familiar behavior - hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps.  New data, however, suggests that the

Read More

The Psychology of Colors in Marketing [Infographic]

Color is a meaningful constant for sighted people as well as a super powerful psychological tool.  Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.Countless studies have found that

Read More