Archive | Email Marketing

10 Stupid Simple Ways To Grow Your Email Marketing List

Let’s get the bad news out of the way first.  Marketing Sherpas research has shown that your email subscriber list is most likely going to degrade by about 22.5% every year.  For various reasons: Subscribers’ email addresses change as they move from one company to another Unqualified leads opt out of your email communications People […]

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Posted in Affiliate Marketing, Email Marketing1 Comment

How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how much technology do we […]

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Posted in Affiliate Marketing, Content Creation, Conversion Optimization, CPA Marketing, ecommerce, Email Marketing, Mobile Marketing, Productivity, Social Media Marketing0 Comments

Top 3 Tactics That No Longer Work for Digital Marketers

Growing up in Florida, I can’t count the times I heard the phrase, “Just wait ten minutes and the weather will change,” which of course was true but that’s besides the point. In this case the phrase also fits very neatly into the world of digital marketing. Trends and tactics for the industry change faster […]

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Posted in Affiliate Marketing, Content Creation, Conversion Optimization, CPA Marketing, Email Marketing, Search Engine Optimization-SEO, Social Media Marketing1 Comment

FTC Drops Hammer on SPAM Email Marketing and Unsubstantiated Weight-Loss Claims by Diet-Pill Marketer

The FTC has announced that three Florida-based affiliate marketers charged with using unlawful SPAM email, false weight-loss claims and phony celebrity endorsements to market bogus weight-loss products will pay $500,000 to settle Federal Trade Commission charges.  Terms of the settlement also prohibits the defendants from the deceptive advertising and marketing tactics alleged in the complaint. […]

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Posted in Affiliate Marketing, Email Marketing, Legal0 Comments

4 Common Email Phrases that Make Readers Hit Delete

The written word can more often than not be misunderstood or misconstrued. The make up for the tone of voice that is unmistakable in person, you have got to carefully and tactfully choose the proper phrasing. For instance, I find that when I’m personally writing a message (be it text, email, or message) to my […]

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Content Marketing Trends to Follow in 2017

As a content marketer it is not only a good rule of thumb to keep up on current trends, but also to look forward into the future for helpful tips that could very well either make your marketing agenda or brake it. For instance, what trends will carry over from this year to help shape […]

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Posted in Affiliate Marketing, Blogging, Content Creation, Email Marketing, Social Media Marketing1 Comment

Email Marketing – Holiday Planner for 2016

If you have gone in any retail store over the last couple of weeks, you probably let out a sigh of disgust at all the Halloween and Christmas decorations.  Even if  you are a big green grinch you should know that the holiday season is often many retailer’s (eCommerce or otherwise) money maker. And just […]

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