Archive | Email Marketing

Top 3 Tactics That No Longer Work for Digital Marketers

Growing up in Florida, I can’t count the times I heard the phrase, “Just wait ten minutes and the weather will change,” which of course was true but that’s besides the point. In this case the phrase also fits very neatly into the world of digital marketing. Trends and tactics for the industry change faster […]

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Posted in Affiliate Marketing, Content Creation, Conversion Optimization, CPA Marketing, Email Marketing, Search Engine Optimization-SEO, Social Media Marketing0 Comments

FTC Drops Hammer on SPAM Email Marketing and Unsubstantiated Weight-Loss Claims by Diet-Pill Marketer

The FTC has announced that three Florida-based affiliate marketers charged with using unlawful SPAM email, false weight-loss claims and phony celebrity endorsements to market bogus weight-loss products will pay $500,000 to settle Federal Trade Commission charges.  Terms of the settlement also prohibits the defendants from the deceptive advertising and marketing tactics alleged in the complaint. […]

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Posted in Affiliate Marketing, Email Marketing, Legal0 Comments

4 Common Email Phrases that Make Readers Hit Delete

The written word can more often than not be misunderstood or misconstrued. The make up for the tone of voice that is unmistakable in person, you have got to carefully and tactfully choose the proper phrasing. For instance, I find that when I’m personally writing a message (be it text, email, or message) to my […]

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Content Marketing Trends to Follow in 2017

As a content marketer it is not only a good rule of thumb to keep up on current trends, but also to look forward into the future for helpful tips that could very well either make your marketing agenda or brake it. For instance, what trends will carry over from this year to help shape […]

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Posted in Affiliate Marketing, Blogging, Content Creation, Email Marketing, Social Media Marketing1 Comment

Email Marketing – Holiday Planner for 2016

If you have gone in any retail store over the last couple of weeks, you probably let out a sigh of disgust at all the Halloween and Christmas decorations.  Even if  you are a big green grinch you should know that the holiday season is often many retailer’s (eCommerce or otherwise) money maker. And just […]

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Where in the World Are Your Subscribers? Tips for Effective Geotargeting

As email marketers we are constantly striving to make our outbound campaigns even more personalized than before.  To do this some of us have taken up the art of geotargeting so that we can now provide our subscribers with content that is relevant to their location. I’ve said it before, and I’ll say it again […]

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Posted in Affiliate Marketing, Email Marketing1 Comment

The Ultimate Guide To Using Emojis In Email Marketing

A goofy looking smiley face. An airplane. A star. Even a rocketship or cute looking cat with hearts for eyes. No, I’ve not gone mad, I’m talking about the likelihood that you have probably seen one or more of these as part of email subject lines in your inbox. While emojis are fairly new, symbols […]

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