Author Archives | Caitlynn Cush

The Complete Guide To Snapchat Ad Targeting [Infographic]

As with all other social media ad targeting techniques, Snapchat ad targeting can be a powerful way to get the attention of a specific type of audience.

Many marketers though, both those that are new to the game and veterans alike,  find the process of learning what works and what doesn’t a bit overwhelming.

An infographic by Advertisement, a Snapchat advertising agency, helps to clarify the entire process. In fact this is the same guide that they themselves use in house.

Check it out below and let us know how it’s working out for you in the comments below.

Posted in Social Media Marketing0 Comments

AWeber Announces New Features

AWeber announced last week it’s newest of features: Segmenting with Tags and Sending Broadcast Newsletters to Tagged Segments.

In this week’s previous article, we touched on the importance of segmenting your huge list into much smaller lists so that you can be able to send more targeted emails with contextual content. According to the National Client Email Report (2015), effectively targeted emails can drive up to 77 percent of your overall email ROI.

77 percent. Wow. Think of what 77 percent could do to your bottom line.

With AWeber’s newest feature you will be able to segment and sent targeted broadcast newsletter based on tags as well.

While this might seem like a small simplistic feature on the surface, it turns out to be a mighty powerful one when you dig a little deeper. The feature will enable marketers to apply tags to subscribers based on their preferences and actions. Thus allowing marketers to build segmented audiences from those tags. And you guessed it, send more relevant, targeted emails.

Boom!

Now get too it and tell us in the comments below how it is working out for you.

Posted in Affiliate Marketing, Email Marketing0 Comments

6 Ways to Effectively Segment Your Email Lists

For the majority of us the phrase “bigger is better” has been drilled into our heads like some sort of religious mantra that we must live our lives by.  I’m sure that many of us have fallen victim to this single minded way of thinking. Whether it be in regards to cars, houses, diamonds, boats, and yes those other unmentionable things too..  

A recent research study conducted by GetResponse suggests that bigger is not always better, especially when it comes to our email lists. They are in fact suggesting the exact opposite, “go small or go home.”

The email marketing automation platform analyzed nearly two billion emails sent via their very own platform over a two month period and the data is shocking. Their study suggests that users were rewarded with a higher engagement rate on segmented lists containing between 1,000 and 2,499 subscribers. While email lists with more than 1 million subscribers only generate open rates of 8.1% compared to their smaller counterparts which pulled in 31.19%.

Let us drill this down for you.

The study isn’t suggesting that you dump your thousands of subscribers that you have worked so hard to obtain, rather, you should segment that big list into smaller more personalized lists of their own. A smaller list enables you to send messages with more finite segmentation, thus creating a slurry of higher open rates.

How to segment your lists?

  1. Geography

This should seem like a no-brainer, but honestly there always seems to a handful of those that I’m coaching that simply overlook this.  You don’t want to send Canadians or other subscribers that aren’t US based marketing correspondence centered around Thanksgiving, for example. Nor would it be relevant to send a southerner an article discussing the best way to keep warm during the winter.

  1. Age

Just as you most likely speak to a millennial differently than a retiree, it’s a good idea to adjust your messaging and offers based on their age.

  1. Gender

Source: DeviantArt.net

Mars vs Venus. We might not like to admit it, but genders tend to see, feel, and purchase differently than each other. What might be highly appealing to a female, could regrettably not interest a male in the least.

  1.  Past purchases

Anytime I’m setting up a new email automation account, the very first segment that happens is a differential between buyers and non-buyers.  Again, it’s common for us already knee deep (or further) in the trenches, but noobies often overlook it.

  1. Interests

This can be accomplished in a variety of ways such as past purchases or even surveys. Go ahead, find out what your subscribers actually want, we promise it isn’t going to hurt.

  1. Stage in the Sales Cycle

After analyzing 34 online studies of ecommerce shopping cart abandonment, Bamyard Institute determined that, on average, 68% of shopping carts were abandoned prior to purchase.

There are tons of automated tools out there that will shoot a potential customer an email if they should happen to abandon their cart, or sometimes even sooner in the sales process. For instance, just this week I was checking out the new Samsung Galaxy S8 via Verizon’s website. I really was just looking to see how much I would need upfront to get into a new phone. Of course, I abandoned my cart after I found the desired information and didn’t think about it again until I received a text. 

 

With another follow up text the next day reiterating the previous message.

What about you? What other ways can you think of to segment your email lists? Or which of the above mentioned techniques are you using?  We would love to hear more from you in the comments below.

 

Posted in Affiliate Marketing, Email Marketing0 Comments

3 Key SEO Strategies That Will Hurt Your Business

The use of SEO isn’t a new tool to the marketing game, but a core building device in the quest to enhance any online business. However, while SEO is considered a must in creating an online business that not only gets page views, but one that actually converts; the same trends could actually harm your quest to succeed.  

A great deal of people dreaming of entrepreneur or even solopreneurship start an online business of some sort every single day, yet most of them crash and burn within the first year and the remaining aren’t turning enough profit to make it worth the effort.  Some, if not a big part of the majority, make use of SEO strategies yet still end up becoming a major disappointment for their founders.

What does it all mean?

The failure of even the most well thought out and researched of online businesses might imply that SEO isn’t always the golden slot machine of marketing strategies that some claim. Even though it is in fact  a core tool used in enhancing millions of successful companies world wide, SEO for business should never be used “willy nilly” or without a solid plan.

What direction to take.

With over 2 million web pages available for the search term “SEO Techniques,” it is no wonder that many fall victim to fake or out-of-date claims to success using this or that SEO strategy. To ensure SEO works for your online business, certain techniques must be avoided at all costs. This strategies have been proven to not help your business effort but actually do harm to your efforts. Below is a list of three key SEO strategies which must be avoided in order to obtain the best gains in your business venture.

  1. Keyword Stuffing

The threat behind keyword stuffing has been confirmed to have harmful effects to your website ranking. Too many keywords in web content is simply overkill and could have your page spiraling down the viewer’s search page faster than a speeding bullet.

Instead of stuffing your content with a heaping ton of keywords, why not focus on creating quality content that reaches your target audience. It’s important to avoid stretching beyond the 2% density of keywords in your content.

  1.  Tons of Backlinks

It’s fine to fill your content up with backlinks, as long as they are relevant and something that will appeal to your target audience. Again, like most things in life, quality trumps quantity in a landslide win. One of the worst mistakes people tend to make is placing their focus on incorporating a large amount of links on their sites not realizing that quality overrules quantity hands down.

Link building is an easy SEO strategy that pretty much anyone that churns out content or pays any bit of attention to their incoming and outgoing traffic sources uses. This strategy can easily award an online business owner with a ton of links.  However, most people fail to examine the quality of links they are getting. It’s easy to get caught up in the numbers and forget to look at the bigger picture.

The same rule applies when sending all of your SEO power to your homepage via built links. Instead you should be building out content rich subpages in your site that target the key phrases that you wish to rank for.  

  1. Lacking Content Rich Pages

If you want others to link to your site naturally, then you should start by creating (or higher others to create) quality content. Quality content appeals to your target audience. If you aren’t doing that then having a ton of links pointing at your page won’t look natural.  And un-natural is not a good look for Google.

Google simply won’t “believe” that a post with 400 or so words would naturally get 100+ links pointing right at it. However, a quality article of the same 400 or so words can and will bring in hundreds of links on it’s merit alone.

The three no-no strategies above can be easily axed from your repertoire. Yet by avoiding them your business efforts could see very drastic and appealing outcomes in the end.

What techniques or strategies work the best for you?  We would love to hear all about them in the comments below.

Posted in Search Engine Optimization-SEO0 Comments

Top Six Myths About Affiliate Marketing You Should Know

There are a lot of myths out there surrounding affiliate marketing, and these can more often than not cause an hopeful entrepreneur into passing on this kind of marketing technique. It is important for anyone thinking about affiliate marketing as a business endeavor to understand why some of these myths are false.

Below are the most common affiliate marketing myths as well as reasons why these myths might exist.

  1. It’s Difficult To Get Into Affiliate Marketing

One of the myths surrounding this marketing technique are the so called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Most of them suggesting that you can simply set up a website and forget it while your barrels of money roll in.

We have all heard the same old dog and pony show regarding the so called “easy money making” act of “blogging for dollars.”  You know those ads that start out “You Too Can Make Money at Your Kitchen Table in Your Underwear!” complete with the obviously fake proof of earnings.  If you can see past all the smoke screen and bright lights the earning potential is in fact real and yes, obtainable. Affiliate marketing isn’t hard, but it does require some knowledge and a persistent effort to meet your goals.

Let me be perfectly clear though money or financial gain doesn’t come easy.  There are no magical loop holes or get rich quick tips.  It all takes time, determination, and yes … that nasty word: work! So if you have come here looking for some pixie dust, you will be sorely let down.  However, if you stick around I’m positive that with an open mind you will find the following to be informative and even possibly uplifting.

  1.  Affiliate Websites Don’t Require A Lot of Upkeep

Although it’s completely feasible for anyone to create a website, it isn’t as easy as setting up a website, putting some affiliate links on the site, and then letting it sit. Google doesn’t take to kindly to that sort of behavior, which means they could very well penalize your site.  

You will need to continually update your quality content and make changes to your website to improve it in order to be successful.

  1.  Consumers Don’t Like Affiliate Marketing

HUGE myth!  Affiliate marketing is based on the premise that consumers often desire more information on the product that they are interested in, other than simply what is listed or written on the advertiser’s site.

Although it’s important to keep in mind that consumers tend to shop around and gather information before letting go of their cash. This of course leads them directly to your site for your knowledge and recommendations.

  1.  You Should Promote As Many Different Affiliate Programs As Possible

Just as previously stated, affiliate marketing is much more then filling your website up with a ton of affiliate links and then forgetting it.  Don’t get greedy and throw up a bunch of affiliate links on every single page of your website. Too many money links equals desperation. Most affiliate marketers are more successful by choosing a single or a few closely related offers to promote.

  1. Affiliate Marketing Is Dying

The “demise of affiliate marketing” meme was so widely believed because Google has changed the way they rank websites. It no longer matters to Google how many backlinks your site has. This makes it way more difficult to rank with just links. This of course makes it hard to rank with links alone, which is a classic affiliate marketer tactic. But times change. There are methods and techniques that don’t work the same way now as they worked back in the “good old days”.

This is evolution. It happens in every industry around us.

Learn to open your mind to new and more inventive ways to rank your site, acquire leads, and convert sales.

  1. If your niche is too obscure then you are limiting your viewer base and thus your commissions.  

The same goes with your choice in affiliate programs.  Shop around, just like the consumer you are, and find the right products and commission rates that suit you and your unique situation. 

The Key

The key to any new venture is to give it all you’ve got!  Immerse yourself in the project, and hang in there even when you feel like you want to throw in the towel and give up.

Have you had any pitfalls in your affiliate marketing ventures? We would love to hear all about your ups and downs in the comments below.

 

 

Posted in Affiliate Marketing0 Comments

A Successful Blogging Strategy [Infographic]

It seems that I’m on a content creation roll this week, so I figured why stop short of a handy dandy infographic.

As has been mentioned several times in this week’s rounds of articles, knowing the steps of starting your own blog as well as planning a successful blogging strategy is vital in setting up a following of avid readers.

The infographic below put together by Bootcampdigital.com will give you an idea of the things that are must to include in your strategy.

 

Posted in Affiliate Marketing, Content Creation0 Comments

HubSpot to Give One Lucky Person $100,000 to Start Their Own Business

If someone handed you a cool $100,000, what kind of business would you start? Before you scroll through and mumble something about not having time for dreams, sit tight and read on.

The marketing software company HubSpot wants to know your wildest start-up business idea.  They are asking prospective entrepreneurs to share their wildest business ideas  with them via 25 words on their Facebook page. 

“The data showed us that entrepreneurs that started their own businesses were happier,” said Ryan Bonnici, senior director of global marketing at HubSpot. “They attributed their success to money, tools, and mentorship. We wanted to pool those things together to help people re-envision the dreams they had as a kid.”

Bonnici’s team plans to narrow down the 25,000 or so expected entries to the top 1,000 best ideas. They then will have a panel of CEOs evaluate the proposals.  The panel of execs are said to include leaders from Netflix and Harvard Business School.

The prize doesn’t stop with just the 100 grand.  The winner will also have the opportunity to work closely with the panel of CEOs to figure out the best course of action for helping their business idea succeed.

 

 

Posted in Contests0 Comments

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