Author Archives | Dustin

Facebook Changed The Newsfeed Algorithm, Again

In a move to improve news feed content quality, Facebook has made an algorithm update. Facebook wants to help you find more news to talk about while decreasing low quality content like memes.  Think more MSNBC and less Most Interesting Man In The World.

It’s a content quality issue. One that rings familiar with any affiliates who’ve done battle with Google’s algorithm changes over the years. Facebook’s internal survey defines high quality content like this “on average people prefer links to high quality articles about current events, their favorite sports team, or shared interests, to the latest meme.”

It’s not all memes that are being affected by the algo shift. The change seems to be focused on memes hosted outside of Facebook’s servers. To help deliver more high quality news articles they’re redesigning how they’re displayed and recommended.

newsfeed-recommended-articles

 

image source

In commentary on the algo change, Hubspot.com writer Ginny Soskey says this about “what Facebook didn’t tell you”

let’s assume that news = good and memes = bad. Enter my third gripe: What is Facebook doing about getting rid of memes? Cutting down on memes from external sites — not memes in general. So they’re not really solving the “meme problem” — they’re just ramping up traffic from news sites.

source

Memes have been a very popular way to siphon viral traffic off of Facebook in the past. It looks like those days are behind us now. However it’s not the end of the social media traffic world. That’s just one form of content.

Of course there are plenty other forms of potentially sharable content out there (as if memes were the majority of your content mix in the first place). Slideshows, video, blog posts, press releases, infographics, illustrations, are all great content ideas.

The point is that Facebook’s newsfeed algorithm is a maturing, evolving, ever changing beast. Just as Google changes what makes a site rank well, Facebook will change what type of content gets seen via newsfeed.

Posted in Social Media Marketing5 Comments

Amazon’s Going To (Maybe) Deliver Your Stuff With Drones

Amazon wants to deliver stuff with drones. That was the big story a couple of days ago. It was the story and viral video heard around the world. The number of links built to amazon and their Youtube video is most likely in the millions (as unconfirmed as that may be).

If you haven’t seen the video check it out below. It’s short and essential to the message we’re sharing today.

That video has over 8.3 million views at the time this post was written. Pretty impressive, eh?

How long did it take before you realized this whole thing was a brilliant marketing play?

I’ll admit it. My inner tech nerd took over and the awe inspiring thought of getting my Amazon package in 1 to 2 days via drone took me over. Just imagine it. Imagine hearing a faint buzz of the drone chopper blades outside your window. When you run and open the door you catch a peak of the drone just as it’s taking off back to HQ. And now your brand new thing-a-ma-jig is sitting on the sidewalk waiting for you to open it up.

Pretty wild stuff. The future is now kind of stuff. In fact it’s so cool… so watercooler worthy… you’ll never forget which company is leading the way. Amazon.

What’s even more impressive is that the drone service isn’t real. It’s not available and we have absolutely NO IDEA when we might get to see it in action. Could be a year from now, could be ten, or it could be NEVER.

The point is – we’re all talking about Amazon. And guess what…the gift giving season is just a couple of weeks away. Who are you going to think of when you need to buy some gifts this season?

Derek Halpern of SocialTriggers.com said it best in a recent Facebook post.

socialtriggersquote

Social Triggers Facebook Page

Top of mind awareness. In case you’re not familiar with the concept. Wikipedia describes it like this:

Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers’ minds when thinking of a particular industry.
http://en.wikipedia.org/wiki/Top_of_mind

That’s exactly what Amazon just accomplished with this brilliant new ad. The same could be done (on smaller scale) with websites too. Imagine having top of mind awareness for your niche site about dogs? Or your local bakery? It’s all about the story you create.

Here are a couple of ideas on how to create TOMA

  1. Retargeting – What reminds you of a website or brand more than constantly seeing their banner ads everywhere you go!?
  2. Forum & Group Activity – Staying in the conversation is another great way to stay top of mind.  Having your signature link visible in every forum and group available to your niche makes you impossible to ignore.  You’ll drive traffic and you’ll be remembered.
  3. Viral Campaigns – The holy grail.  This is what Amazon did.  You can do this too.  All it takes is one good idea to create more traffic than you ever imagined.  You may not hit it on your first try.  That’s ok.  Keep trying.

Conclusion

So there you have it. You don’t have to create top of the line television commercials to create awareness. Get creative. Start a white board brainstorming session to come up with some ideas that will connect with your niche. Try a couple of different campaigns to test different messages. Make your URL what everyone thinks of when they think of your niche.

What did you think of Amazon’s new ad? Could you see through it for what it really was? Let us know in the comments below.

Posted in Affiliate Marketing14 Comments

Offervault Launches Affiliate Program Management Services

Over the years Offervault has become the go to resource for affiliates to quickly find great offers to promote across multiple networks. As we’ve grown we’ve attracted large networks with thousands of offers as well as small businesses with one or two offers.

It’s the latter group that has really begun to grow. More and more product owners are coming to Offervault to gain exposure with the affiliate crowd. Many of these small businesses have little to no experience in the affiliate marketing space. It’s because of this that we saw a need in the marketplace for managed affiliate program services.

We’re answering the call. We’ve recently launched our managed services platform.

When you work with us you’ll find a customized approach to managing your affiliate program based on years of high level experience in the industry. You’ll find that we can help with everything from recruitment to full affiliate program management.

Check out the video below of an interview with Murray Newlands and Offervault’s founder Mark Roth about the newly launched services.

If you’d like to work with us to make your affiliate program the best it can be shoot an email to brian@offervault.com

Posted in Affiliate Marketing0 Comments

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

NEW YORK and TEL AVIVNovember 21, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform.

Matomy’s new performance-based mobile media buying offering will utilize the company’s deep mobile affiliate relationships. Through the partnership, Matomy will integrate its smart mobile media buying optimization tool, Mobit, with AppNexus’ industry-leading programmatic buying platform to provide a gateway for mobile media buying without the need for direct partnerships with individual suppliers.

“We’re thrilled to partner with AppNexus to bring performance-based mobile media buying to our affiliates,” said Ofer Druker, CEO of Matomy Media Group. “Matomy affiliates will benefit from having direct access to our mobile media buying tracking tools, as well as AppNexus’ real-time bidding capabilities in mobile. The mobile demand from our affiliate network has been tremendous, and we expect that demand to increase through this partnership.”

“Matomy is a perfect example of how an innovative ad company can build on AppNexus’ core technology and leverage our expertise to create something that brings unique and real value to its customers,” said Lauren Nemeth, SVP, AppNexus. “Matomy and AppNexus have long worked together to drive improvements in desktop advertising, and we’re excited to continue that collaboration to drive cross-channel performance in mobile.”

Matomy Media Group and AppNexus have had a strong display partnership for several years. Matomy’s new mobile performance offering signifies the company’s intent to move aggressively with AppNexus into mobile by leveraging AppNexus’ mobile buy-side capabilities and API to build a technology layer to enable efficient mobile media buying.

About AppNexus
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.

About Matomy Media Group
Matomy Media Group is a global performance marketing company. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, email marketing, search and social marketing, video and virtual currency platforms.

With seven branches worldwide and more than 350 employees, Matomy Media Group serves 60 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in more than 85 countries, and enables campaign optimization across all digital media to ensure cost-effective, controlled and high-quality results. Matomy Media Group is a privately held company.

For more information visit www.matomy.com and follow Matomy on Facebook www.facebook.com/matomymediagroup.

# # #

MEDIA CONTACT

Matomy Media Group
Keith Trivitt | Director, Corporate Communications
O: +1 646.264.0144 | M: +1 417.299.5996 | E: keith.t@matomy.com

Posted in Media Buying0 Comments

[Infographic] Life of an SEO: Before, After & Beyond Penguin 2.1

If you were ever an SEO affiliate before the Panda & Penguin updates you’ll most likely relate to this infographic. Either you’ll reminisce about the good ol’days, or you’ll shed a tear over the hundreds of thousands of dollars wiped away. Personally, it’s a little bit of both for me.

Pre Panda and Penguin it was surprisingly easy to get rankings. Link building through brute force was the recipe for success in those days. 75% of the links you built used your target keyword as the anchor text, if not more. It was the wild west of Google rankings. They money was there for the taking.

Notice how liberally the past tense was used in those last few sentences…

Today is obviously a different landscape. SEO has evolved as it will continue to do for the foreseeable future. The infographic below gives you an idea of what that evolution has done to the common SEO practices.

While I don’t personally agree with all the depictions of the early days – It’s not too far from the truth. The depiction of today’s practices are very accurate however. Hopefully you’ll find this infographic both entertaining and a little bit educational.

Click to enlarge

Life-of-an-seo-before-after-and-beyond-penguin-2-small

Infographic thanks to
Dot Com Infoway – Professional Search Engine Optimization Company

Posted in Search Engine Optimization-SEO1 Comment

7 Things We’ve Bookmarked Lately

Sharing is caring, right? At Offervault, we come across so many different resources and websites. It’s a daily occurrence that something truly awesome shows up in our inbox. So it only make sense that we share some of that awesomeness with you.

You’ll find amazing affiliate related news, industry stories, resources to use, and company websites we like in the list below. Bookmark ‘em all – or just the ones that help you the most. It’s up to you.

1. Custom Ikea Desk A Reality  – Ian Fernando shows you how he used Ikea products to create a standing desk. These should be required for anyone using the computer more than a couple hours a day.

2. How To Make Money On Thanksgiving & Black Friday – K.J. Rocker wrote up a nice little strategy piece on how you can make money with the holiday season as an affiliate.

3. Mike Tyson Returns Evander Holyfield’s Ear In Foot Locker Ad  – To be a great advertiser you’ve got to see a ton of great ads. This is an amazing ad with viral written all over it.

4. The Local-Mobile Equation Is Being Completely Revolutionized By New Services and Tactics –  Local-Mobile marketing is evolving. Get a free recap of BI’s findings after studying what’s going on today with this advertising channel.

5. How To Segment Your Mobile Affiliate Campaign Objectives  – Ruck breaks it down. This is golden advice from a mobile affiliate master.

6. Update Where Is The Cheapest Traffic On POF  – The title says it all on this one. Another great tip from the POF blog.

7. 10 Social Media Blunders Even The Big Brands Make – Hubspot lays down some social media wisdom. We’ve been guilty of one or two of these in the past.

That’s it this time around folks. Hope you find these stories and resources helpful.

Posted in Affiliate Marketing0 Comments

Find Out Exactly Why Your Visitors Are Not Buying

Affiliates are a tough sort. They have to act fast and hard to make the ROI necessary to support a business that has no product and no real customers. Every step an affiliate takes has to have maximum impact on the ROI of their efforts to make it truly work.

For the reasons stated above it makes all the sense in the world to be the type of affiliate that builds an email list. In a business that has so few assets a list can truly be the difference between make or break.

When you’ve got a list you’ve got power – we all know that by now. Or at least you should. You’ve got the power to drive traffic, to drive sales, and to build relationships (most importantly if you want the other aspects to work out well).

Sometimes that power doesn’t manifest into sales quite the way you’d expect. You may have done your research, targeted your traffic meticulously, written a beautiful presell page, and even tested multiple similar offers – but it things just won’t convert.

That’s a frustrating place to be. And it happens more than you’d like to think it does.

So what do you do from here? Give up? Thow it all away? Nah. It’s time to start asking questions.

The guys over at Conversion Rate Experts.com put on a webinar called “Golden Questions That Reveal Exactly Why Your Visitors Aren’t Converting.” In it they cover their tested and true methods for doing just that. They reveal it all.

You can get a feeling for the exact principles and questions they ask their leads in the slide show below. The golden principles start on slide 10

Pretty good stuff. To get the whole experience check out the video of the webinar here.

Here’s to asking questions and more importantly doing something with the answers to increase your ROI!

Have you ever tried surveying your email leads to help improve your conversion? Let us know in the comments below.

Posted in Affiliate Marketing0 Comments

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