Is Email Marketing Finally Dying? New Study Reveals Some Shocking News

This week industry veterans David Daniels and Nicholas Einstein of The Relevancy Group released a major new research paper entitled, “THE POWER OF EMAIL VERIFICATION AND MULTI-METHOD HYGIENE” which was sponsored by Webbula.

According to a study, email delivery rates have dropped drastically over the past three years, dropping 87% as of the second half of 2018. In addition, only 53% of marketers are very confident in their email verification and hygiene solutions.

However, those using a multi-method verification and methods of hygiene outperform those that didn’t.

The findings will be discussed in a webinar on Thursday.

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