Categorized | Social Media Marketing

Twitter Testing A Character Limit Change – 140 to 280

For all us social media marketers it has been drilled into our heads for years: “140 characters is your limit when posting to Twitter.”

Well, that pesky limit that has us finding new and sometimes horrible ways of spelling common words may be on it’s way out the door.

In an hope that it will encourage more users to actually post, Twitter is doubling the number of characters that some users get for a single tweet. The test is being run on a very small group.

The company announced it’s decision to expand the iconic limit in a blog post last Tuesday, stating simply that they understand that there are times the limit forces people to  “remove a word that conveys an important meaning or emotion,”or keeps them from tweeting all together.

“When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting,” the company wrote.

 

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