What isn’t openly discussed in this announcement is that this new iOS mobile operating system might prove to be extremely costly to the digital marketing field since it enables user to block mobile ads on their device.
This on the heels of Google lowing the gauntlet to make mobile-friendliness mandatory. The world’s most popular search engine gave notice that as of April 21, a website’s mobile friendliness was a ranking criteria – and that painful penalties awaited those websites lacking in this area.
So Apple is putting itself in the position of significantly disrupting the continued growth of online revenue. Their description of the new ad-blocking feature can be found in the fine print:
“The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.”
SmallBizTrends points out, “Whatever Apple’s motive for doing this is, one thing is clear: the company’s great rival Google makes more than 90 percent of its revenue from online advertising, a growing share of which stems from mobile. Considering how many people have an iPhone versus an Android, that could be a lot less ads being viewed when AdBlock is downloaded more.”
What do you think this will mean for you and your business efforts?