Transformative, Medication-Assisted Weight Loss Program for Busy Men. Empowering men to achieve their weight loss goals with GLP-1 medication combined with personalized health coaching for sustainable results.

Creative Set - https://drive.google.com/drive/folders/1ALbOf1nKRUtEGx6dCZ82VqneuUcbV6Dj?usp=share_link

Leads Approval - Net 30 (30 days money back guarantee)

CTC:

Monthly Plan - $199/mo ($99 first month)

6 Months Plan - $179/mo

12 Months Plan - $165/mo

Don’ts

▪ We can’t mention any medication names in the ads (e.g. Ozempic, Wegovy, etc)

▪ We can’t show any branded medication in the ads (e.g. Ozempic pen, Wegovy

pen, etc)

▪ As we’re selling non-branded GLP-1 in the US, we can’t use any of Lily’s / Novo Nordisk official data about weight loss (e.g. “Lose up to 22.5% of your body weight”)

▪ When making weight loss claims with specific numbers over a set timeframe (e.g., 'Lose X lbs in Y months'), we can’t state that people can lose more than 2 lbs per week.

▪ We can't mention: “semaglutide”, “compounded”, "as effective as", "FDA approved", and any branded medication name (Ozempic, Wegovy, etc).

▪ We can’t say that with Fella you can lose weight without doing any kind of exercise (but we can say that with Fella you won’t need to do EXTREME workout routines, or something like that).

▪ We can’t say in reference to medication or treatment plans the following terms:

- Safe

- Effective

- Proven

- FDA-approved

▪ We can’t mention anything related to price or discount in our US ads.

Do’s

▪ We can mention: “personalized GLP-1 treatment plan”, “personalized weight loss solution”, etc.

▪ We can use Fella’s internal data about average weight loss between customers: "Men on Fella lose, on average, 12.3% of body weight in the first 6 months*” (always adding the asterisk at the end of the sentence)

▪ We can use weight loss claims that sticks to the limit of 2lbs/week (always adding the asterisk at the end of the sentence):

- Lose up to 2lbs per week*

- Lose up to 8lbs per month*

- Lose up to 24lbs in 3 months*

▪ We can show Fella’s vial in the ads, but it must not have “semaglutide” or “compounded” written on it. It can have “GLP-1” or “Fella” written on it, though.

▪ We can use before & after pictures of real customers showing their results with the treatment.

▪ We can say that with Fella you won't have to do EXTREME diets and EXTREME workout routines.

▪ We can say that Fella is a "science-backed weight loss solution".

▪ We can say that Fella makes losing weight easier.

▪ We can use quotes (from Trustpilot or social media) from customers saying things like "I lost X lbs in Y months with Fella, and I highly recommend it!"

▪ We can say that Fella is a great alternative to "fad diets".

▪ We can say that weight loss is not all about willpower and that Fella help men to stick to their weight loss plans.

▪ We can say that with Fella you won’t have to give up your favorite foods: you’ll just teach your body to be satisfied with smaller portions.

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