Definition of a qualified call: English Speakers, сaller must be looking for final expense insurance and can make the decision, up to age 60, must have an income and/or active checking/savings. Policy coverage up to $40,000

Campaign Target:
- Screened for cancer, heart complaints such as attack/stroke/CHF, kidney or liver failure in past 3 years
- Not requiring oxygen/nebulizer (CPAP and inhalers fine); no dementia, HIV/AIDS
- Not confined to nursing facility, wheelchair or requiring assistance for daily living
- Must have an income (social security or employment, not disability)
- Must have an active checking/savings with a financial institution and or credit union
(Cannot be an online only banking service provider such as Direct Express, Chime or Metabank)

Definition of a non-qualified call: older than 79 years, no income, no checking/savings, non-English Speaker