Flow: CPI

Device: Mobile

OS: Android

Browser: All
Goal: Install + Open

 High-Performing Geos

Bangladesh (BD) 

Pakistan (PK) 

Sudan (SD) 

South Africa (ZA) 

Philippines (PH) 

 Strong Performers

Indonesia (ID) 

Thailand (TH) 

United States (US) 

Vietnam (VN) 

Malawi (MW) 

Moderate Performers

 Bulgaria (BG) 

India (IN) 

Brazil (BR) 

Lower Performing Geos
Mozambique (MZ) 

Italy (IT) 

SOFT KPI's:

Android apps monetize through In-App Purchases (IAP) & In-App Ads (IAA), meaning user retention, ad engagement, and conversion rates are critical for profitability. Here’s what to track:

Return on Ad Spend (ROAS) – Measuring Profitability

 Target: 25-50% (Varies based on GEO & traffic source)

 Scaling Indicator: ROAS ≥30% means the campaign is sustainable for reinvestment.

Retention Rate (RR) – Keeping Users Engaged

Day 1: 30-40% (Strong user intent)
Day 7: 10-20% (Core audience forming)

Day 30: 2-5% (Long-term retention)

 Pro Tip: Higher retention = better ad revenue (IAA) & more purchase opportunities (IAP).

 Conversion Rates (CR) – Monetization Efficiency

Install-to-Trial: 10-30% (Users testing premium features)

Trial-to-Subscription: 30-60% (Committed paying users)

Ad-Monetized Apps: Measure Ad Impressions per User & Ad Engagement Rate to optimize IAA revenue.

GEOs&Payouts:

0.72 CA, RO, SE, GR, UK, KR, AU, JP,CZ,LT

0.66 HK

0.62 NL

0.61 PL

0.60 LV

0.56 AT

0.52 HU

0.47 ES

0.46 NZ

0.44 FR, SK. AE, TH, AZ

0.43 BE

0.42 NO

0.41 KW,MW, IE

0.39 DE

0.36 CH, HR

0.34 JM,QA

0.33 FI

0.32 MD, SA

0.30 PR

0.29 BG

0.28 MY,ZA,VN,RS

0.27 GE

0.26 ID,CY

0.25 IL, SL, BN, ML, KZ,UZ,PT,SG

0.24 TW

0.23 NG,SY

0.22 KH, PE,MZ

0.21 MX

0.20 OM, ET

0.19 IR

0.18 TR, IT

0.17 DO, CD, PH

0.16 NA, BF

0.15 JO, TD,BR, AR,ZW

0.14 CL, GH, ZM, CO, CG, BW

0.13 KE, LR,GN,SN,BI

0.12 CI,CR,PA,TZ

0.11 RW, YE, BJ, MM,UG

0.10 TT,AO,MA, NI,EC

0.09 SV,LK,CM,PG,

0.08 ROW

0.07 GA,NP,HN,EG,DZ,IN,PK,TG,

0.06 VE,MG

0.05 BD,PY

0.04 IQ

0.03 BO

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