Name: Guru Short Videos Android Mobile CPA - India


Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPA

Vertical: Lead Gen

Category: Education

Description: India's smartest learning app that brings you success formulas, career tricks, and life skills in quick, easy-to-understand videos. Get ready to transform your life, one short video at a time!

Conversion Flow:
* User clicks on the tracking URL
* User install the app and open it
* Install postback is triggered
* User register the app with OTP
* Registration postback is triggered
* User do the trial by paying RS.2 (Refundable)
* Trial postback is triggered (Payable event)
* User do the subscription
* Subscription postback is triggered
* Payment will be made only for conversions meeting KPI

Tracking Information:
Frequency - Realtime
Report Frequency: Twice a Week
Attribution Platform: Appsflyer
Attribution Window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA
Missing sales process: - Not Allowed

Detailed KPI:
1. Hard KPI:  D0 and D1 Cancellation would be less than 12%-15%
2. Fraud Tool - P360 and backed CRM
3. Validation will be done on Appsflyer Number
4. Geo Targeting: Pan India

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