Transformative, Medication-Assisted Weight Loss Program for Busy Men. Empowering men to achieve their weight loss goals with GLP-1 medication combined with personalized health coaching for sustainable results.

Leads Approval - Net 30 (30 days money back guarantee)

4 weeks plan only CTC:
Wegovy - £24.75/week
Mounjaro - £37.25/week

Don’ts

▪ We can’t mention any medication names in the ads, not even the ones we are selling.

▪ We can’t show any medication in the ads, not even the ones we are selling.

▪ When making weight loss claims with specific numbers over a set timeframe (e.g., 'Lose X lbs in Y months'), we can’t state that people can lose more than 2 lbs per week.

▪ We can’t say that with Fella you can lose weight without doing any kind of exercise (but we can say that with Fella you won’t need to do EXTREME workout routines, or something like that).

Do’s

▪ As we’re selling branded medication in the UK (Wegovy & Mounjaro), we can use any of the Lily’s and/or Novo Nordisk official data (e.g. “Lose up to 22.5% of your body weight”)

▪ We can’t show medication in the ads, but we can show the Fella box on them.

▪ We can say that with Fella you'll get access to weight loss solutions faster than with the NHS.

▪ We can use weight loss claims that sticks to the limit of 2lbs/week (always adding the asterisk at the end of the sentence):

- Lose up to 2lbs per week*

- Lose up to 8lbs per month*

- Lose up to 24lbs in 3 months*

▪ We can use before & after pictures of real customers showing their results with the treatment.

▪ We can say that with Fella you won't have to do EXTREME diets and EXTREME workout routines.

▪ We can say that Fella is a "science-backed weight loss solution".

▪ We can say that Fella makes losing weight easier.

▪ We can use quotes (from Trustpilot or social media) from customers saying things like "I lost X lbs in Y months with Fella, and I highly recommend it!"

▪ We can say that Fella is a great alternative to "fad diets".

▪ We can say that weight loss is not all about willpower and that Fella help men to stick to their weight loss plans.

▪ We can say that with Fella you won’t have to give up your favorite foods: you’ll just teach your body to be satisfied with smaller portions.

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