GEO: US
Traffic: FB traffic social media

Description:
Pixel fires on After full form submission.
Approved channels: Display, Search, Social, Listicles

Accepted geos: US
Top 10 Performing States: UT, VA, CO, TN, VT, MA, OH, FL, MD, AZ, WY, PA, DE, NE, ID - Ages 25-64 is ideal, but 36-55 is best

Homeowners are more valuable targets
Bundle opportunities are more valuable
Multi-car policies are more valuable vs. single-car
Restrictions: No incentivized traffic, No rebrokering, No Trademark or Brand bidding or marketing, including but not limited to search keywords, domains, and contextual pops, and misspellings of trademarks
Day parting requirements: 07:00am - 09:00pm EST
Approval requirements: Submit ALL creatives for approval including any banners, ad copy, videos, and landing pages Additional restrictions for creative: No imagery of car wrecks, car crashes, or any likeness to fearmongering. No language referencing DUIs hidden from consumers complies with all applicable laws No mention of Covid-19, pandemic-related language, or imagery that could confuse consumers (e.g., doctors, lab coats, stock market charts). If the advertisement utilizes AI-generated images or video, a disclaimer must be displayed at the beginning or end of the ad. No images of cash or checks may be used. Do not incentivize consumers with discounts, free items, or experiences. No images of government buildings or government figures. No use of insurance company brand names or logos. No refund or rebate language that could mislead or confuse consumers. Acceptable creative copy may include phrases such as: “Save up to,” “As much as,” “As low as,” “Could save,” or “See if you qualify.” Any savings numbers or percentages must be properly sourced, clearly referenced in a disclaimer, and not hidden from consumers.

DYNU IN MEDIA