State targeting : Nation-wide but recommended to exclude these states, they have low EPC: TN CA ME MI KS NY NJ   Day parting : can run 24/7 but recommended to run during these hours for best results: 4am-5pm PST Ideal Consumer Demographic: Insured consumers People who are employed People with high credit score People with good eduction age ideal: 21-64 multiple car owners married people home owners Restrictions: • celeb ai or celeb angles or fake celeb ads • no gas card rebate, rebate, get $$$ to sign up angles • no gov angles or made up programs • No free auto insurance • no carrier logos Top states top to bottom : ID DE OK FL MA OR NE NC VA IN CO CT WV NH IA IL AZ OH TX KY PA LA MT SC UT MO MN GA MS WI NM AL

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