Minimal call duration: 90 - 120 sec post IVR

Daily cap: no cap

CC: 10

Tier 1: Fixed $14 | 120 sec

Call hours: Monday - Friday: 7:00am - 7:00pm
Time zone: EST
GEO: US Nationwide according to Zip list: https://docs.google.com/spreadsheets/d/1VKYeZwRCGiwyd3uX0JGWK8Tpqw8mwLzgjM69RiX5bJM/edit?usp=sharing

Tier 2: Fixed $9.60 | 90 sec

Call hours: Monday - Saturday 10am - 5pm
                    Sunday: 9am - 2 pm
Time zone: EST
GEO: US Nationwide according to Ziplist:https://docs.google.com/spreadsheets/d/13R1QIv0DSI4l6MHlEKgcO-NmGTaUkktMFw0hjV8Ng5s/edit?gid=0#gid=0

Tier 3 :Dynamic (based on RTB response) 

Minimal call duration: Dynamic (based on RTB response) 
Payouts: Dynamic  $28 - $10.96 
Call hours: Dynamic (based on RTB response)
Time Zone: EST
Call limits: no cap
Concurrency cap: open
GEO: Dynamic (based on RTB response) Zip list: https://docs.google.com/spreadsheets/d/1DQMsQM_Bx4gUmqVcq1e52u6a9Dmt_Jb-c14EkIJubls/edit?usp=sharing

Definition of a qualified call: This campaign is looking to connect callers in need of a qualified dentist in their area for their upcoming dental procedure. 

Allowed types of traffic: Paid Search, Social Media, SEO, GMB FB Marketpalce is not allowed

Call approval/refusal time (hold period): 7 days

No outbound marketing allowed including telemarketing, SMS, and email marketing. 

Brand-bidding is prohibited.

Prohibited key words - https://docs.google.com/document/d/1dU24IXkU4iQzABJoouUE-sX-DVv5bpNqA07BPIPS70c/edit

Calls might be refused upon merchant's reporting/tracking system (duplicate, duration discrepancy)

MarketCall