Important note: Please update you ad creative to be oriented more to "Sales" rather than "Service"

Minimal call duration: 95 sec

Call limits: 10 per day

Call hours: 
Monday - Sunday 8am - 9pm

Time zone: EST

Call approval/refusal time (hold period): 7 days

Repeat callers: repeat callers are not paid

GEO: Nationwide excluding HI, AK

Definition of a qualified call: Seeking lawn service or yard maintenance

Allowed traffic: SEO, Publishers and Paid Social

Not allowed traffic: 
Outbound,
SMS,
Transfers,
Incentive,
Non-Brand Search.
No brand bidding allowed (includes any variation of ‘trugreen’ and ‘truegreen’). No Negative keyword list should include “trugreen” and “truegreen” on. Exact, Phrase and Modified Broad match types.
No dynamic keyword insertion (DKI) allowed in ad copy.
No incentivized traffic;
No Craigslist

The tracking is based on the advertisers billable report

MarketCall