US Only Converts on Sale Allowed: Native, Social, Email, Banner, PPC, Search, SEO ***Restrictions*** NO BIDDING ON THE FOLLOWING BRANDED TERMS: 1) Relevant Branded terms (e.g. Self Defense Siren) Variations of the Branded Terms (i.e.: variations of branded terms examples (e.g. Defense Siren etc.) are also NOT ALLOWED. No building branded FB pages that compete directly with the advertiser. ie - A branded FB page that uses the advertisers name No use of the advertiser’s brand name in URL (e.g. www.selfdefensesirenreviews.com , www.originaldefensefans.com , etc.) No GI email allowed. Only email traffic to TOP LEVEL and cable domains is allowed (e.g. Gmail, Yahoo, Cox, Time Warner, etc.) NO brokering to any networks is allowed The following Media Types are NOT ALLOWED: - Co-Reg - Survey - Pop under - Branded-terms - Incentivized - Network **DO NOT SAY** - Self Defense Siren is 100% effective - Self Defense Siren eliminates all risk of attack etc Fake/false celebrity ads/endorsements are strictly prohibited

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