Name: Snapdeal Android Mobile CPFT - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPFT

Vertical: Lead Gen India

Category: Ecommerce

Description: Snapdeal is an Indian e-commerce giant, started in 2010, that became a major online marketplace focusing on value commerce for everyday Indians, offering budget-friendly fashion & lifestyle products from numerous sellers, known for deals and discounts, connecting millions to online shopping beyond big cities.


Conversion Flow:

* User clicks on the tracking URL

* User install the app and open it

* Install postback is triggered

* User register on the app

* Registration postback is triggered

* User do their first purchase

* First Transaction (FTU) postback is triggered (Payable event)

* Payment will be made only for conversions meeting KPI

Tracking Information:
Frequency - Realtime
Report Frequency: Weekly
Attribution Platform: Appsflyer
Attribution window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Allowed
SMS - Allowed
Telegram - Allowed
Influencer - Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Allowed
Video - Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. P360 fraud should not go beyond 30%, post 30% will be treated NULL.

2. Primary KPI: Delivered (No Return) App FTUs

3. Product Restriction: Pop is allowed but No Sexual Wellness Products

4. Fraud Management: Protect360

5. Final billing will be done on the client CRM.

6. Geo Targeting: Pan India

vCommission