Test leads are strictly prohibited. Please reach out to your AM in case you need a test conversion ONLY FOR APPROVED PUBLISHERS. Mandatory PREVIEW before LAUNCHING. Without approval there won't be payment. Any creatives must be first approved by The Lead Wolves. Any traffic coming from creatives that are not approved will not be paid and will be blocked by The Lead Wolves. Test Cap: 10 Daily (and 100 total cap per source) until we will provide you with quality Feedback. The offer is ZIP sensitive please find the full list attached in the creatives folder. Guidelines for promoting the campaign: - do not include the word "free" (e.g. "buy 1 window get 1 free", "free solar panels", "go solar for free") - no mention of government programs, grants, rebates, discounts, incentives (e.g. “State giving away solar panels”, “Government giving away solar panels”, “Government program”) - no mention of name, logo, image of any home improvement contractor, company (e.g. The Home Depot, Tesla, Lowes) - not mention any specific savings perentage or amount (e.g. You can save $200 each month, you will save 70% on your energy bills) - not mention wording like: expires soon (e.g. take free survey before it expires) - not mention wording like: $0 down, no money out of pocket, 0$ out of pocket, $0 cost installation - don't say call specific number of homeowners or limited time of promotion (e.g. "We're looking for 200 homeowners") - not mention anything about warranty - prohibited incentivized advertising - no under 18s - no co-registration - No re-brokering of offer to third party networks - no bidding on third party branded company names or product terms KPI: ≥12% Appointment Rate; ≤3% Appointment Rate is subject to Non Payment. Traffic validation takes 30 days starting the day it was generated. Rejection Reasons: Tests, Duplicate, Invalid Contact Info, TCPA Non Compliant, Spanish Speaking Only, Wrong Number, Did Not Apply, Non-homeowners, Spanish Speaking, Commercial Lead, DNC: Do Not Call list, Bad/Poor Credit, Home Not Built, Hung Up On Agent, Incentivized, Mislead/FREE Top states for target: NH DE MD RI MA PA WA DC OR ID List of States to target: NH CO MA OR CT UT ID WA AZ KS MD RI PA IN AR NC IA MN CA OH WI VA OK SC FL NM TX MI NJ

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