Name: Abhiloans.com CPL - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPL

Vertical: Lead Gen

Category: Loan

Description: We are an RBI-registered NBFC offering Loan Against Securities (shares, mutual funds & bonds) through a fully digital journey.

Conversion Flow:
* User clicks on the tracking URL

* User enter phone and PAN number

* User verifies with mobile OTP

* Pixel fires here

* Payment will be made only for conversions meeting KPI

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: Mobile OTP
Report Frequency: Twice a week
Validation Period: 30 Days

Promotion Methods:
Content - Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Allowed
Telegram - Allowed
Influencer - Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Lead ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Payout: If a customer eligible for a loan amount of ₹10,000= INR 126 & If a customer eligible for a loan amount of ₹25,000= INR 210

Detailed KPI:

1. If a customer has a mutual fund portfolio of ₹20,000, they will be eligible for a loan amount of ₹10,000.

2. To be eligible for a ₹25,000 loan, the customer must have a minimum mutual fund portfolio of ₹50,000.

3. ELSS and Taxsaver funds leads will not be eligible for loans as per RBI guidelines.
4. For SIP users, there are two options in the journey: 'Mutual Fund' and 'Consent Details'. Users must click on 'Mutual Fund' to proceed.

5. Geo Targeting: Pan India

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