ImprovementWizards.com - Windows

Conversion Flow:

1. User completes form.

2. Lead verified with valid phone/email. Conversion triggers on valid lead submission.

Traffic Restrictions:

• Allowed: Display, Social, Native, Search (Non-brand).

• Prohibited: Incent, Co-reg, SMS, Bot traffic, Brand-bidding.

Validation & Quality:

• Valid phone/email required.

• Hard Bounce rate >10% triggers immediate pause & compliance review.

• Known Proxy/VPN ranges will be rejected.

• Custom creatives require AM approval.

Test Period & Capping Policy:

• Initial Cap: 100 total conversions for the first 30 days.

• Quality Review: Upon 100 leads, traffic pauses for a 48-72hr manual audit.

• Audit Criteria: Authenticity, retention, and source compliance.

• Scaling: Cap increased or removed (Open Cap) based on performance/ROI.

• Note: Leads exceeding the 100-cap without AM approval are non-billable.

Rejection & Non-Payment Criteria: The following are disqualified from payment and the 100-lead test threshold:

1. Technical Fraud:

• Proxy/VPN/Tor exit nodes.

• Bots, scripts, or emulators.

• Duplicates (within 90 days).

• Fake data (e.g., [email protected], 1234567890).

2. Source Violations:

• Incentives (rewards/points/cash).

• Misleading claims or unauthorized endorsements.

• Bidding on protected brand keywords.

3. Quality Benchmarks:

• Email Hard Bounce >15%.

• Unsubscribe/SPAM rate >10% within 24 hours.

• Phone Disconnection rate >30%.

4. Verification:

• Disposable/Temp email domains (e.g., Mailinator).

• GEO Mismatch (IP must match allowed country).

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