NEED PROOF
Lead limit: 50/day.
Lead hours: 24/7.
GEO: AL, AR, AZ, CO, CT, FL, IA, IL, IN, KS, KY, LA, MA, MI, MN, MO, NC, NV, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, WA, WI.
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Lead approval/refusal time (hold period):: 7 days.
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Definition of a qualified lead: The average consumer should be able to understand when they click on the ad that they will be looking at ways to save on car insurance or comparing car insurance quotes, age target 35+ (ideally), insured, homeowner.
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Allowed types of traffic: Social.
Not allowed types of traffic: Paid search, GMB, incentivized or survey traffic.
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Creative Guidelines:.
- When displaying a price tag (amounts as low as $49/mo), include the disclaimer: *Avg. expenditure $89/mo;.
- Do not mention carriers' names;.
- Avoid promising words like "Cheapest," "Lowest," "Free," etc;.
- Do not use misleading wording, such as "calculating.";.
- Do not use celebrities or copyrighted footage from TV, movies, or media..
Client monitors a KPI tied to CPA of $450-$900 per policy sold.
All creatives must be submitted for approval prior to launch. Going live with an unapproved creative may lead to non-payment..
Advertiser doesn't pay for fake/invalid/fraudulent leads.