* **Conversion Rate:** 40–60% (prelander → lead) * **Avg CPL:** $5–$13 (range $1–$40) * **EPC w/ Prelander:** $3–$5 * **EPC Direct:** ~$2 --- *Exclude:* New Jersey, New York, California --- **Ideal Consumer Demographic** * 9am–6pm EST, Mon–Fri (run 24/7 optional) * Age: 21–64 * Homeowners & multi-car owners

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