Description  
24/7 Nationwide 
Ages 18 and above 
  
Not Accepting Email Traffic 
 SOCIAL ONLY- NEED PROOF 
  
Core audience 
● Over-indexes black or latino by 3-5x. under-indexes on asian 1/3x 
● Service industry (restaurant, retail, administrative) 
● Cities where driving is a requirement (Atlanta, Dallas), suburban or exurb 
● Tends to visit coupon and deal sites 
● Age 20-55. Above 55 is just as valuable per sale, but conversion rate declines due to 
skepticism of buying online. 65+ converts 60% as much as average 
● Male and female are equally valuable. Visit mix is 55% female, 45% male 
Desktop usually gets us ~2x more revenue per visit over mobile 
Prior Insured Customers get us ~1.5x more revenue. 
Homeowners get us ~1.25x more revenue. 
Age range should ideally be between 19-60 
States breakdown. Insurance rates regulated by insurance boards 
- 1.80x: RI, UT, FL, NV, DE 
- 1.30x: MD, VT, OR, MT, ID, SC, ME, KY 
- 1.1x: OK, LA, VA, PA, NH, NM, TX, GA, WY, SD, CO, AZ, WV, AK 
- 0.9x: CT, MO, IN, MN, MA, NE